Engineering:Hate-watching

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Short description: Watching a TV show or film with the intent of mocking it

Hate-watching is the activity of watching a television show or film with the intention of acquiring amusement from the mockery of its content or subject.[1] Closely related to anti-fan behaviours, viewers who partake in hate-watching derive pleasure and entertainment from a show's absurdities or failures.[2] The act of hate-watching is premised on the audience engaging with media through a satirical lens.[2]

Relationship with anti-fan culture

Contrary to typical fan behaviour where audience members consume a piece of media with the intent to acquire pleasure from its contents, the pleasure anti-fans derive from a piece of media is rooted in its perceived shortcomings.[2]

In a study conducted in 2005 on Television Without Pity, a since-defunct website that hosted discussions about television shows, Gray points out the patterns of anti-fan behaviours exhibited by its users. Unlike individuals who participate in fandom culture out of love for a particular piece of media, anti-fans engage with a piece of media out of dislike for it. The forums hosted on Television Without Pity expressed anti-fan sentiments where users would watch a television show, often critiquing and pointing out its perceived shortcomings.[3]

History

A 2012 article from The New Yorker described the short-lived Studio 60 on the Sunset Strip as a show people loved to hate-watch, as "it was bad in a truly spectacular way—you could learn something from it, about self-righteous TV speechifying and failed satire and the dangers of letting a brilliant showrunner like [Aaron] Sorkin run loose to settle all his grudges in fictional form".[4]

Entertainment Weekly and other publications noted the difference between hate-watching and watching as a guilty pleasure.[5] "You wouldn't tune in every week to hate-watch a really bad reality show—that's a guilty pleasure. Generally speaking, hate-watching requires a TV series with high ambitions and features a certain amount of aesthetic perfection".[6]

In a Los Angeles Times article describing the complexity of effects of U.S. presidential candidate Donald Trump's appearance on Saturday Night Live as host, writer Mary McNamara references the hate-watching phenomenon as a reason that ratings alone are not an indication of support.[7] An article from The New York Times also pointed out the successful ratings for Trump's presidency.[8]

In a February 2020 article, Spanish television reviewer Borja Terán described the concept of hate-watching as "enjoying watching shows to be able to criticize them", citing it as part of the reason behind the success of Telecinco and its reality show-based lineup (specifically mentioning Supervivientes, the nineteenth season of which had premiered the night prior to the post): "the viewer feels superior to the guinea pigs taking part in the televised competition. They feel better with themselves and evade from personal problems by spending energy torpedoing a mere entertainment they follow through a screen."[9]

As the term gained popularity, many anti-fans have asked others to not hate-watch, as they believe doing so will have the unintended effect of making the media they dislike seem more popular than if they had not hate-watched.[10] Velma is one such example of this phenomenon, where hate-watching is supposedly the lead cause of the show being renewed for a second season.[11]

Examples of hate-watching shows

Examples of hate-watching films

See also

References

  1. 'Hate Watching' Is Mostly Just Being Embarrassed by Your Own Tastes|Jezebel
  2. 2.0 2.1 2.2 "APA PsycNet" (in en). https://psycnet.apa.org/record/2020-20939-001. 
  3. Gray, Jonathan (March 2005). "Antifandom and the Moral Text". American Behavioral Scientist 48 (7): 840–858. doi:10.1177/0002764204273171. ISSN 0002-7642. http://dx.doi.org/10.1177/0002764204273171. 
  4. Nussbaum, Emily. "Hate-Watching "Smash"". The New Yorker. http://www.newyorker.com/online/blogs/culture/2012/04/hate-watching-smash.html. Retrieved 2013-10-26. 
  5. Are You Hurting Your Brain By "Hate-Watching" Bad Television? Gizmodo.
  6. Franich, Darren (August 16, 2012). "The Rise of Hate-Watching: Which TV shows do you love to despise?". Entertainment Weekly. https://ew.com/article/2012/08/16/newsroom-smash-glee-hatewatch/. Retrieved February 28, 2020. 
  7. McNamara, Mary (November 27, 2015). "Why huge 'SNL' ratings won't help Donald Trump become president". Los Angeles Times. http://www.latimes.com/entertainment/tv/la-et-st-critics-notebook-donald-trump-snl-ratings-20151107-column.html. Retrieved March 27, 2018. 
  8. The futility of hate-watching Trump's coronavirus briefings The Boston Globe.
  9. Terán, Borja (21 February 2020). "'Hate-watching', el odio que ayuda a perpetuar éxitos televisivos" (in Spanish). https://www.lainformacion.com/opinion/borja-teran/hate-watching-odiar-para-ver/6545412/. Retrieved 21 February 2020. 
  10. Cramer, Jude (January 17, 2023). "Velma's Hate-Watchers Have Propelled The Show to Massive Success" (in en-US). https://www.intomore.com/tv/velmas-hate-watchers-propelled-show-massive-success/. 
  11. "'Velma' May Get a Second Season Despite Online Backlash" (in en-US). 2023-01-17. https://www.them.us/story/velma-renewed-second-season-online-backlash. 
  12. 12.0 12.1 12.2 Hogan, Michael (8 October 2020). "Why hate-watching the awful Emily In Paris is killing the Netflix shows you love". The Daily Telegraph. https://www.telegraph.co.uk/tv/0/hate-watching-awful-emily-paris-killing-netflix-shows-love/. 
  13. 13.0 13.1 FOMO? Rage? Pleasure? How and why we hate-watch|Connecticut Public
  14. 14.0 14.1 14.2 14.3 14.4 14.5 14.6 10 TV Shows You Love To Hate Watch, If You're Anything Like Us HuffPost.
  15. "Embarrassing": Netflix' 'Emily in Paris' Blasted by French Critics The Hollywood Reporter.
  16. Emily in Paris: Darren Star's Netflix series is the hate watch we can't stop watching Slate.
  17. "Essay: There Is No Such Thing as Hate-Watching". https://www.cosmopolitan.com/entertainment/tv/a37964749/hate-watching-doesnt-exist-essay/. 
  18. 18.0 18.1 18.2 "Hate-watching is fun, but could Rebecca and Emily in Paris spark a race to the bottom?". https://www.independent.co.uk/arts-entertainment/films/features/rebecca-review-netflix-armie-hammer-lily-james-emily-in-paris-b1223637.html. 
  19. 19.0 19.1 19.2 19.3 19.4 20 Netflix shows and movies that critics hated, from Emily in Paris to Secret Obsession|The Independent
  20. The Psychology Behind Why We Hate-Watch Huffpost.
  21. How did Euphoria become the most loved and hated show on TV? The Guardian .
  22. 22.0 22.1 Viral Video of the Day: ‘The Simpsons’ Meet ‘Family Guy’ The Daily Beast.
  23. Fernandez, Maisy (August 5, 2008). "I Love/Hate New York". https://www.mtv.com/news/o6dagx/i-lovehate-new-york. 
  24. Lavoipierre, Ange (Jul 27, 2022). "Is hate-watching TV shows something you love? Here are 10 of our faves to binge on". https://www.abc.net.au/everyday/the-best-hate-watch-tv-shows-of-all-time/101259430. 
  25. Tufekci, Zeynep. "The Real Reason Fans Hate the Last Season of Game of Thrones" (in en). https://blogs.scientificamerican.com/observations/the-real-reason-fans-hate-the-last-season-of-game-of-thrones/. 
  26. 26.0 26.1 26.2 It's Official: Everyone Loves to Hate-Watch TV Dramas - PRIMETIMER
  27. Borrelli, Christopher (February 24, 2013). "What does hate-watching mean?". https://www.chicagotribune.com/entertainment/ct-xpm-2013-02-24-chi-borrelli-hate-watch-20130221-story.html. Retrieved February 28, 2020. 
  28. Five Reasons We Hate Glee: Sing on That Drama Nerds! Miami New Times.
  29. Cowan, Jill (June 25, 2019). "California Today: Revisiting 'The Hills' in 2019". The New York Times. https://www.nytimes.com/2019/06/25/us/the-hills-reboot-california.html. 
  30. HGTV House Hunters Hate-Watching Studies Apartment Therapy.
  31. Despite everyone being warned against hate-watching ‘The Idol,’ it’s getting watched and hated anyway|We Got This Covered.
  32. 8938061.html Love Island: Why it's time to stop hate-watching the ITV2 show The Independent.
  33. Is hate-watching TV shows something you love? Here are 10 of our faves to binge on - 07-22-2023
  34. ‘Soooo trashy,’ say the many hate-watching Netflix’s ‘Singapore Social’
  35. Goodman, Tim (February 5, 2013). "Tim Goodman on TV's Newest Trend: 'Hate Watching'". https://www.hollywoodreporter.com/bastard-machine/hate-watching-smash-is-latest-418392. Retrieved February 28, 2020. 
  36. Nussbaum, Emily (April 27, 2012). "Hate-Watching "Smash"". The New Yorker. https://www.newyorker.com/culture/culture-desk/hate-watching-smash. Retrieved February 28, 2020. 
  37. What does hate-watching mean? Chicago Tribune.
  38. Spangler, Todd (June 29, 2016). "Data Science Proves We Love to Hate-Watch TV". https://variety.com/2016/digital/news/data-study-hate-watch-tv-canvs-1201805727/. Retrieved February 28, 2020. 
  39. Haglund, David (December 28, 2012). "Why the Word of the Year Is Hate-Watching". Slate. https://slate.com/culture/2012/12/2012-word-of-the-year-hate-watching-is-the-best-choice.html. Retrieved February 29, 2020. 
  40. How to Hate Watch True Blood Esquire.
  41. King, Jade (2023-01-16). "Please Stop Hate Watching Velma" (in en). https://www.thegamer.com/velma-hate-watching-hbo-max-reviews-fans-mindy-kaling/. 
  42. Most Hated HBO Show Gets Season 2 Greenlight, “Hate-Watching” Named Culprit Inside the Magic.
  43. The joy of hate-watching BBC Culture.

External links