Engineering:Mahindra Thar ROXX
| Mahindra Thar ROXX | |
|---|---|
| Overview | |
| Manufacturer | Mahindra & Mahindra |
| Also called | Thar 5-door |
| Production | 2024–present |
| Model years | 2024–present |
| Assembly | India: Chakan, Maharashtra |
| Body and chassis | |
| Class | Compact SUV |
| Body style | 5-door SUV |
| Layout | Front-engine, rear-wheel-drive / four-wheel-drive |
| Platform | Mahindra Scorpio-N ladder-frame chassis |
| Doors | 5 |
| Related | Mahindra Thar, Mahindra Scorpio-N |
| Powertrain | |
| Engine |
|
| Transmission |
|
| Dimensions | |
| Wheelbase | 2,850 mm |
| Length | 4,265 mm |
| Width | 1,820 mm |
| Height | 1,900 mm |
| |uk|Kerb|Curb}} weight | 1,800–1,950 kg |
The Mahindra Thar ROXX is a compact sport-utility vehicle (SUV) manufactured by Mahindra & Mahindra.[1] Launched in September 2024, it is the five-door, long-wheelbase variant of the Mahindra Thar, intended to offer the off-road capability of the original Thar with additional cabin space and comfort for everyday use.[2] The model is positioned between the Mahindra Scorpio-N and the Thar three-door, targeting the lifestyle SUV segment in India.[3]
Development and launch
The Thar ROXX was unveiled on 15 August 2024 and officially launched in September 2024 across India. It is based on the same body-on-frame platform as the Mahindra Scorpio-N, replacing the compact ladder chassis of the three-door Thar.[4] This change allowed Mahindra to extend the wheelbase by approximately 300 mm, creating a five-door configuration with improved on-road comfort and interior space.[5]
The ROXX was introduced in multiple variants, AX, LX, and LX 4X4, and offered with both petrol and diesel engine options paired with six-speed manual or automatic transmissions.[6] At launch, ex-showroom prices ranged between ₹14.99 lakh and ₹19.99 lakh, depending on drivetrain and trim level.[7]
John Abraham Edition
In February 2025, Mahindra introduced the Thar ROXX John Abraham Edition, a limited-edition version of the five-door SUV named after Indian actor John Abraham.[8][9] The edition was part of Mahindra’s marketing campaign emphasizing the Thar’s association with adventure and fitness. It featured a matte-black exterior finish, dark chrome highlights, a red-stitched interior, and an exclusive “JOHN” badging on the tailgate.[10] Mechanically, it was identical to the standard ROXX LX 4X4 variant, powered by the 2.0-litre turbo-petrol or 2.2-litre diesel engine. Mahindra produced a limited number of units, and bookings were opened exclusively through the brand’s online platform.[11][12]
Design and features
Exterior
The Thar ROXX retains the design cues of the Thar series, such as flat body panels, circular headlamps, and wide wheel arches, while introducing several distinct elements:[13][14]
- Larger body-coloured front grille with horizontal slats
- Extended wheelbase (2,850 mm) for a five-door layout
- Full-size rear doors, fixed metal roof, and redesigned quarter windows
- Alloy wheels up to 19 inches on higher variants
- A new color palette including Stealth Black, Deep Forest, and Desert Beige
Interior
The cabin features a revised layout with more equipment than the three-door Thar, including:[15][16]
- 10.25-inch touchscreen infotainment system supporting Android Auto and Apple CarPlay
- Digital instrument cluster with off-road telemetry
- Dual-zone climate control, rear AC vents, and multiple USB-C ports
- Reclining rear seats with fold-flat capability for increased cargo space
- Safety features such as six airbags, rear-view camera, and hill-descent control
Safety
Powertrain and performance
The Thar ROXX is available with the same engine lineup as the three-door model:
- 2.0-litre mStallion turbo-petrol engine producing 150 hp and 320 Nm
- 2.2-litre mHawk diesel engine producing 130 hp and 300 Nm
Both engines are offered with a six-speed manual or six-speed automatic transmission. Drivetrain options include rear-wheel drive (RWD) and four-wheel drive (4WD) with a low-range transfer case. The suspension is tuned slightly softer than that of the three-door model to enhance on-road ride quality.[17]
Market positioning and sales
The Thar ROXX expanded Mahindra’s presence in India’s growing lifestyle SUV category, competing with the Jimny 5-door and the Gurkha 5-door. According to sales data reported in May 2025, the Thar ROXX contributed to a significant increase in the Thar lineup’s sales compared with the previous year.[18] The model also helped the Thar brand cross 300,000 cumulative sales within five years of the launch of its second generation.[19]
In October 2025, Mahindra revised ROXX pricing following changes to India’s goods and services tax (GST) structure on SUVs, reducing prices by up to ₹1.33 lakh per variant.[20][21]
Reception
According to reviews by Autocar India and Hindustan Times Auto, the Thar ROXX was praised for its additional space, comfort, and practicality while retaining much of the Thar’s off-road capability. Critics noted that although it is more suitable for family use, the larger size and weight make it less agile than the three-door version. Reviewers described it as a “dual-purpose” SUV suited for both urban commuting and moderate adventure driving.[22][23]
See also
- Mahindra Thar
- Mahindra Scorpio
- Mahindra & Mahindra
- Automotive industry in India
External links
References
- ↑ "Who Should Buy the Mahindra Thar and Who Should Opt for the Thar Roxx?". The Economic Times. 2025-09-18. ISSN 0013-0389. https://economictimes.indiatimes.com/industry/auto/cars-uvs/who-should-buy-the-mahindra-thar-and-who-should-opt-for-the-thar-roxx/articleshow/123969501.cms.
- ↑ "Mahindra Thar Roxx Diesel Automatic vs Mahindra Scorpio N Diesel Automatic: Performance Comparison | CarDekho.com" (in en). https://www.cardekho.com/india-car-news/mahindra-thar-roxx-diesel-at-vs-mahindra-scorpio-n-diesel-at-performance-compared-33415.htm.
- ↑ Merchant, Akbar. "Mahindra Thar, Roxx monthly production to be ramped up to 9,500 units by January" (in en). https://www.autocarindia.com/car-news/mahindra-thar-roxx-monthly-production-to-be-ramped-up-to-9500-units-by-january-2025-433130.
- ↑ "Mahindra Thar sales cross 200,000 in four years since launch" (in en). https://www.autocarpro.in/analysis-sales/mahindra-thar-tops-200000-sales-new-thar-roxx-accelerates-demand-123572.
- ↑ "Mahindra Thar Roxx deliveries begin: Check price, features, engine options and more". The Times of India. 2024-10-14. ISSN 0971-8257. https://timesofindia.indiatimes.com/auto/cars/mahindra-thar-roxx-deliveries-begin-check-price-features-engine-options-and-more/articleshow/114211383.cms.
- ↑ "Mahindra launches Thar ROXX SUV in India". Autocar India. September 2024. https://www.autocarindia.com/car-news/mahindra-thar-roxx-launch-2024.
- ↑ "John Abraham’s custom Thar Roxx features now for everyone: What’s new?" (in en). 2025-06-10. https://www.financialexpress.com/auto/car-news/john-abrahams-custom-thar-roxx-features-now-for-everyone-whats-new/3874771/.
- ↑ Kulkarni, Akshay (2025-03-19). "Mahindra Thar Roxx Gets New Features - John Abraham Edition Debuts" (in en-US). https://www.rushlane.com/mahindra-thar-roxx-gets-new-features-john-abraham-edition-debuts-12520161.html.
- ↑ "Mahindra Teases Special Thar ROXX for John Abraham" (in en). https://www.carlelo.com/news/mahindra-teases-special-thar-roxx-for-john-abraham.
- ↑ "जॉन अब्राहम ने खरीदी Mahindra Thar Roxx, कंपनी ने JA बैजिंग के साथ इस धांसू एसयूवी को बनाया खास" (in hi). https://navbharattimes.indiatimes.com/auto/car-bikes/john-abraham-buys-brand-new-mahindra-thar-roxx-with-custom-made-special-ja-badging-on-exterior-interior-know-details/articleshow/119114231.cms.
- ↑ "Mahindra Thar ROXX John Abraham Edition unveiled". Autocar India. February 2025. https://www.autocarindia.com/car-news/mahindra-thar-roxx-john-abraham-edition-launch-2025.
- ↑ Nigam, Saumya; News, India TV (2025-03-18). "Mahindra Thar Roxx for John Abraham: 5 Exclusive features that make it special" (in en). https://www.indiatvnews.com/auto/john-abraham-s-new-mahindra-thar-roxx-5-distinctive-features-you-must-know-2025-03-18-981134.
- ↑ "Mahindra Thar Roxx Becomes First-Ever SUV With Dolby Atmos 4-Channel Audio" (in en). www.ndtv.com. https://www.ndtv.com/auto/mahindra-thar-roxx-becomes-first-ever-suv-with-dolby-atmos-4-channel-audio-8544964.
- ↑ "7000 km road trip in Thar Roxx! Views on fuel efficiency & ride quality | Team-BHP" (in en). https://www.team-bhp.com/news/7000-km-road-trip-thar-roxx-views-fuel-efficiency-ride-quality.
- ↑ Charan, Parth (June 30, 2025). "The Drive Report: Mahindra Thar Roxx (Petrol RWD)". https://www.moneycontrol.com/automobile/the-drive-report-mahindra-thar-roxx-petrol-rwd-article-13201562.html.
- ↑ "Mahindra Thar Facelift Interiors Spied- Check Similarities With Thar Roxx" (in en). www.ndtv.com. https://www.ndtv.com/auto/mahindra-thar-facelift-interiors-spied-check-similarities-with-thar-roxx-8705417.
- ↑ "Mahindra Thar ROXX: 3 reasons to buy and 3 not to". Autocar India. September 2024. https://www.autocarindia.com/auto-features/mahindra-thar-roxx-3-reasons-to-buy-and-3-not-to-436093.
- ↑ "Mahindra Thar and Thar ROXX sales rise 80 percent in May 2025". Navbharat Times. May 2025. https://navbharattimes.indiatimes.com/auto/car-bikes/mahindra-thar-and-thar-roxx-sales-increase-2025/articleshow/121668540.cms.
- ↑ "Mahindra Thar crosses 3 lakh sales milestone in India". NDTV Auto. August 2025. https://www.ndtv.com/auto/mahindra-thar-clocks-3-lakh-unit-sales-in-five-years-9365040.
- ↑ "Mahindra Thar ROXX becomes cheaper despite GST hike". LiveMint. October 2025. https://www.livemint.com/auto-news/thar-roxx-price-cut-2025.
- ↑ Das, Mainak (2025-10-02). "Thinking Mahindra Thar Roxx this Diwali? This 5-door SUV becomes cheaper by up to ₹1.33 lakh despite GST hike" (in en). https://www.livemint.com/auto-news/thinking-mahindra-thar-roxx-this-diwali-this-5-door-suv-becomes-cheaper-by-up-to-rs-1-33-lakh-despite-gst-hike-11759381937931.html.
- ↑ "2025 Mahindra Thar ROXX review: bigger, plusher, and more practical". Hindustan Times Auto. September 2024. https://auto.hindustantimes.com/auto/mahindra-thar-roxx-review.
- ↑ "7 Out of 10 Mahindra Thars Sold Are Now Roxx SUVs: We Explain" (in en). https://www.cartoq.com/car-news/mahindra-thar-roxx-dominates-sales-with-70-percent-market-share/.
Template:Mahindra and Mahindra vehicles
