Engineering:Micom
Micom was a manufacturer of telecommunications equipment, best known for their line of concentrators. The company was founded by serial entrepreneur[1] Stephen Bernard Dorsey in 1975 and sold to Philips NV in 1984. Micom acquired Spectrum Digital Corporation in 1987.[2]
Micom concentrators
Micom became known for its ads, often run on the back pages of popular-in-their-day computer industry publications, with the slogan "Concentrate. Because it's cheaper!" The initial ads showed oranges and what resembled a can of frozen orange juice, with a "brand name" of Micom.[3] After adding variations, they began advertising on television.[4] The focus of the ads, within their telecommunications products, was their line of concentrators.
Their print ads included the trademarked phrase "MICOM: MicroComputers for DataCommunications(tm)"[3]
References
- ↑ "You can call him a serial entrepreneur," said Bolton. Michael-Allan Marion (March 12, 2017). "Personal Computer Museum hosts special guest". Brantford Expositor. http://www.brantfordexpositor.ca/2017/03/12/personal-computer-museum-hosts-special-guest.
- ↑ Todd G. Gilman (July 1, 1987). "Spectrum Corp.". The Washington Post. https://www.washingtonpost.com/archive/business/1987/07/01/california-firm-agrees-to-buy-spectrum-corp/31329b5a-7a2d-4115-8c29-ba286cc14ab1/.
- ↑ 3.0 3.1 "HARDCOPY (ISSN 0279-8123)". Hardcopy. July 1983.
- ↑ "Advertising- Micom Plans TV Campaign". The New York Times: p. D13 (Business & Finance). April 2, 1980. https://query.nytimes.com/gst/abstract.html?res=9F07E4D91238E732A25751C0A9629C94619FD6CF.
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