Engineering:ScreenX

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Short description: Panoramic film format
ScreenX

ScreenX is a panoramic film format which presents films with an expanded, dual-sided, 270-degree screens projected on the walls in a theater.[1] First introduced in 2012, it is created by CJ 4DPLEX, a subsidiary of the CJ CGV group which also created the 4DX motion-theater technology, which, in fact, uses a similar logo and combines both formats, known as "4DX Screen".[2] Co-developed by KAIST, it is considered a "sideways" version of IMAX and a presumed competitor to streaming platforms such as Netflix.[3][4][5][6][7] In addition to films, the ScreenX theater also shows advertisements filmed or converted for the format.

As of 2022, the theater technology is installed in 364 screens in 37 countries.[8]

Technical aspects

Former logo used until 2019.

Like for IMAX films, in order to match the length of the entire tri-screen theater, ScreenX films are formatted either through pre-production (shooting) or post-production (converting).[1] A film shot for ScreenX is typically shot with three cameras.[9] The process is done through scene selecting, archiving, delivering assets, color grading, and mastering before distribution to theaters.[10]

The majority of films produced for ScreenX are live-action films, mostly from Asia, particularly South Korea . Only a few animated films (as well as family films) are ever shown in/produced for the format.[9] Despite its innovation, the technology has been rarely produced for Hollywood-studio films due to the complexity of the additional computer animation work as side footage.[11] Lee Jae-seon, who worked for the ScreenX version of King Arthur: Legend of the Sword at G-node, said that, "It is not easy to create Hollywood blockbuster CG work in Korea, but it is meaningful because we created Hollywood blockbuster CG work for ScreenX.”[11] Additionally, films were initially shown only in selected locations due to the lack of partners at the time.[11]

On December 13, 2019, the largest ScreenX auditorium in the world was inaugurated at the Màgic Badalona shopping centre in Badalona, Spain . It has a capacity of 398 seats.[12] India got its first ScreenX in July 2019 at INOX Megaplex at Mumbai , Maharashtra.[13][14]

Box office performance

Since 2018, the ScreenX technology has proven to be successful at the worldwide box-office, following the successful panoramic release of Marvel Studios' Black Panther.[15] It has grossed a combined total of over $40 million throughout the year through films released in the panoramic format.[16]

In 2022, ScreenX has achieved even more-successful box-office results, with Top Gun: Maverick being the highest-grossing release.[17][18]

4DX Screen

4DX Screen (formerly "4DX with ScreenX") is the combination of the ScreenX and 4DX film formats which allows moviegoers to experience films in the multi-screen auditorium with enhanced motion and environmental effects, with an additional fourth-screen projected on the ceiling and the newest 4DX chair models. It debuted at a theater in Yongsan in 2017, and was internationally unveiled at CinemaCon 2018, and later at CES 2020.[19][20][21] The combined film format is currently[when?] operating throughout Asian territories including South Korea , Japan , China and India . It later opened its first theater in a non-Asian location at a Les Cinémas Gaumont Pathé theater in Paris, France .[22][23] It later made its overseas debut at a Cinépolis theater in Mexico City, Mexico in March 2020.[24][25][26]

Films

Awards

  • 2018: 'ScreenX' won the 2018 ShowEast "Innovator of the Year" award.[27]
  • 2018: '4DX with ScreenX' won the Silver Prize at the 2018 Edison Awards for "Media, Visual Communications & Entertainment".[28]
  • 2019: 'ScreenX' won "Technology of the Year" at the 2019 Cinema Technology Community Awards.[29]
  • 2019: '4DX with ScreenX' won the iResearch Award for "Originative Cinema Technology".[30]

See also

  • Barco Escape - A similar multi-screen theater which is now closed.
  • 4DX
  • IMAX
  • Dolby Cinema
  • CJ CGV
  • Cinerama - A similar technique from the 1950s.

References

  1. ↑ 1.0 1.1 Frater, Patrick (6 April 2016). "ScreenX: Korean Immersive Format Targets Hollywood and China". Variety (magazine). https://variety.com/2016/film/asia/screenx-targets-hollywood-and-china-at-cinemacon-1201747914/. Retrieved 17 February 2020. 
  2. ↑ Ellingson, Annlee (14 August 2018). "Regal installs first ScreenX location in Irvine". L.A. Biz (American City Business Journals). https://www.bizjournals.com/losangeles/news/2018/08/14/regal-installs-first-screenx-location-in-irvine.html. Retrieved 14 February 2020. 
  3. ↑ Stevens, Robert (14 August 2018). "To fend off Netflix, movie theaters try 3-screen immersion". AP News (The Associated Press). https://apnews.com/63c4c8264b5045bba2b5c33b00236101. Retrieved 17 February 2020. 
  4. ↑ Brown, Ruth (14 August 2018). "Meet cinemas' latest effort to fend off Netflix". New York Post (NYP Holdings, Inc.). https://nypost.com/2018/08/14/meet-cinemas-latest-effort-to-fend-off-netflix/. Retrieved 17 February 2020. 
  5. ↑ Lang, Jeffrey (14 August 2018). "ScreenX latest theater fight with Netflix plus social media growing pains". Movie TV Tech Geeks (Movie TV Tech Geeks). https://movietvtechgeeks.com/screenx-latest-theater-fight-with-netflix-plus-social-media-growing-pains/. Retrieved 17 February 2020. 
  6. ↑ "ScreenX: A next-level movie experience". KAIST. 26 February 2014. http://breakthroughs.kaist.ac.kr/wp/portfolio/screenx-a-next-level-movie-experience. Retrieved 14 February 2020. 
  7. ↑ Yuen, Ced (10 August 2018). "ScreenX cinema: like IMAX but sideways". Trusted Reviews (TI Media Limited). https://www.trustedreviews.com/news/screenx-3527280. Retrieved 14 February 2020.  Posted Spring 2014.
  8. ↑ "Theater". http://screenxmovies.com/theater/theater.php. 
  9. ↑ 9.0 9.1 "CHOI Yong-seung, the Creative Director Behind PSYCHOKINESIS' Screen X Direction". Korean Film News (Korean Film Council). 12 February 2018. http://www.koreanfilm.or.kr/eng/news/interview.jsp?blbdComCd=601019&seq=301&mode=INTERVIEW_VIEW. Retrieved 18 February 2020. 
  10. ↑ "About Us | SCREENX". CJ CGV. https://www.screenx.co.kr/screenx/screenx.php. Retrieved 17 February 2020. 
  11. ↑ 11.0 11.1 11.2 von Sychowski, Patrick (24 May 2017). "Cinema Surround Screens Battle For Film Content". Celluloid Junkie (Celluloid Junkie). https://celluloidjunkie.com/2017/05/24/cinema-surround-screens-battle-for-film-content/. Retrieved 18 February 2020. 
  12. ↑ "Ocine abre en Badalona la sala de cine ScreenX más grande del mundo" (in es). La Vanguardia (Badalona). December 16, 2019. https://www.lavanguardia.com/vida/20191216/472259575285/ocine-abre-en-badalona-la-sala-de-cine-screenx-mas-grande-del-mundo.html. 
  13. ↑ "Inox to Introduce ScreenX, 270-degree Movie Screens Coming to India Soon". 3 April 2019. https://www.news18.com/news/tech/inox-to-introduce-screenx-270-degree-movie-screens-coming-to-india-soon-2087943.html. 
  14. ↑ "World's First Megaplex Launched in India, Here's a Look". https://www.forbesindia.com/news/trends/entertainment/worlds-first-megaplex-launched-in-india-heres-a-look-4551211.html. 
  15. ↑ "CGV ScreenX Records a Box-Office Hit with the Highest Audience.". CJ Now (CJ Group). 27 February 2018. http://english.cj.net/cj_now/view.asp?bs_seq=13857&schBsTp=1. Retrieved 18 February 2020. 
  16. ↑ Pahle, Rebecca (18 January 2019). "ScreenX Sets Record-Breaking 2018". Box Office Pro (The Box Office Company). https://www.boxofficepro.com/screenx-sets-record-breaking-2018/. Retrieved 18 February 2020. 
  17. ↑ "Top Gun: Maverick Flies into Regal as Highest Grossing ScreenX and 4DX Release Ever". PR Newswire (PR Newswire Association LLC.). 30 June 2022. https://finance.yahoo.com/news/top-gun-maverick-flies-regal-135400989.html. Retrieved 30 June 2022. 
  18. ↑ "Top Gun: Maverick Reaches $60M in ScreenX and 4DX" (in en-US). 12 October 2022. https://www.boxofficepro.com/top-gun-maverick-reaches-60m-in-screenx-and-4dx/. 
  19. ↑ "CJ 4DPLEX SUCCESSFULLY LAUNCHES THE FUTURE OF CINEMA AT CES 2020". ScreenX (CJ 4DPLEX). 8 January 2020. https://www.screenx.co.kr/more/news-release-view.php?seq=133. Retrieved 19 February 2020. 
  20. ↑ ""4DX with SCREENX" to Make Worldwide Debut at CinemaCon 2018". Box Office Pro (The Box Office Company). 21 March 2018. https://www.boxofficepro.com/4dx-screenx-make-worldwide-debut-cinemacon-2018-opening-new-chapter-cinematic-innovation/. Retrieved 14 February 2020. 
  21. ↑ "World's First Four-Sided 4DX Screen Revealed at CES 2020". PR Newswire (PR Newswire Association). 6 January 2020. https://www.prnewswire.com/news-releases/worlds-first-four-sided-4dx-screen-revealed-at-ces-2020-300980385.html. Retrieved 14 February 2020. 
  22. ↑ Kil, Sonia (4 October 2019). "CGV 4DX Celebrates Decade of High Tech Cinema Equipment". Variety (magazine). https://variety.com/2019/film/news/cgv-4dx-celebrates-decade-high-tech-cinemas-1203358801/. Retrieved 17 February 2020. 
  23. ↑ "FIRST '4DX with ScreenX' IN EUROPE OPENS IN FRANCE WITH MARVEL STUDIOS' ANT-MAN AND THE WASP". 4DX (CJ 4DPLEX). July 2018. https://www.cj4dx.com/bbs/?so_table=news&mode=VIEW&num=213. Retrieved 17 February 2020. 
  24. ↑ "Cutting-Edge Cinema Format '4DX with ScreenX' Continues to Make its Mark with Record-Breaking Attendance in Japan and China". PR Newswire (Pr Newswire Association). 3 September 2019. https://www.prnewswire.com/news-releases/cutting-edge-cinema-format-4dx-with-screenx-continues-to-make-its-mark-with-record-breaking-attendance-in-japan-and-china-300911012.html. Retrieved 14 February 2020. 
  25. ↑ "Cinépolis to be the First to Bring the Innovative and Award-Winning '4DX with ScreenX' Format to LATAM". PR Newswire (PR Newswire Association LCC). 1 April 2019. https://www.prnewswire.com/news-releases/cinepolis-to-be-the-first-to-bring-the-innovative-and-award-winning-4dx-with-screenx-format-to-latam-300822373.html. Retrieved 14 February 2020. 
  26. ↑ "Salas ScreenX con vista panorámica de 270° llegan a Cinépolis" (in Spanish). gritaradio.com (gritaradio.com). 5 February 2020. https://gritaradio.com/salas-screenx-con-vista-panoramica-de-270-llegan-a-cinepolis/. Retrieved 14 February 2020. 
  27. ↑ "CJ 4DPLEX Wins 2018 ShowEast "Innovator of the Year" for ScreenX". FilmExpoGroup (FilmExpoGroup). 26 October 2018. http://www.filmexpos.com/cj-4dplex-wins-2018-showeast-innovator-of-the-year-for-screenx/. Retrieved 20 February 2020. 
  28. ↑ "2018 Edison Award Winners". Edison Awards. https://edisonawards.com/winners2018.php. Retrieved 20 February 2020. 
  29. ↑ "ScreenX wins 'Technology of the Year' at 2019 Cinema Technology Community Awards". CJ Wire (Celluloid Junkie). 21 November 2019. https://celluloidjunkie.com/wire/screenx-wins-technology-of-the-year-at-2019-cinema-technology-community-awards/. Retrieved 20 February 2020. 
  30. ↑ ""4DX With ScreenX" Recipient Of Prestigious 2019 iResearch Award For Originative Cinema Technology". PR Newswire (PR Newswire Association LLC.). 12 July 2019. https://www.prnewswire.com/news-releases/4dx-with-screenx-recipient-of-prestigious-2019-iresearch-award-for-originative-cinema-technology-300883925.html. Retrieved 20 February 2020. 

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