Engineering:SevenFriday

Founded in 2012 by Daniel Niederer, SEVENFRIDAY is a Switzerland lifestyle brand, based in Zürich. SEVENFRIDAY designs, manufactures and sells industrial inspired watches, eyewear, accessories and apparels for individuals challenging the norms and who live everyday like it’s Friday #liveSEVENFRIDAY.

In term of design, the watches mostly use square cases and have been described as "bold", "futuristic" and "inspired by the industrial revolution". The SEVENFRIDAY Spaces a proper gastro/retail concept and the annual SEVENFRIDAY Games exemplify this spirit in order to deliver a SEVENFRIDAY experience at every touchpoint everyday around the world.

References

http://www.hodinkee.com/articles/a-week-on-the-wrist-the-sevenfriday-p1 http://monochrome-watches.com/one-friday-with-seven-friday/ http://watchworld.co.in/10-things-you-didnt-know-about-sevenfriday/ http://www.ablogtowatch.com/watch-brands/sevenfriday/