Engineering:Tent-pole (entertainment)

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Short description: Money maker for a media network company

In broadcast programming and motion pictures, a tent-pole or tentpole is a program or film that supports the financial performance of a film studio, television network, or cinema chain. It is an analogy for the way a strong central pole provides a stable structure to a tent. A tent-pole film may be expected to support the sale of tie-in merchandise.

Types

In the film industry, tent-poles are sometimes widely released initial offerings in a string of releases and are expected by studios to turn a profit in a short period of time. Such programming is often accompanied by larger budgets and heavy promotion.[1] A tentpole movie, for example, is a film that is expected to support a wide range of ancillary tie-in products such as toys and games.[2]

Examples

An example of this strategy in television is to schedule a popular television program alongside new or unknown programming, in an attempt to keep audience viewers watching after the flagship program is over; a prominent example is the long-running Star Trek series.[3] A related concept is the hammock: in broadcast programming, if a network has two tent-pole series, it can boost the performance of a weak or emerging show by inserting it between the two tent-poles.[4]

See also

References