Finance:Behavior coding
From HandWiki
Behavior coding, or behavioral coding, is a research method for evaluating questionnaire design and survey interviewer performance and interaction.
Behavior coding has three main uses:[1][2]
- Pretesting to assess respondent cognitive processing of survey questions
- Detection of problematic survey interviewer behaviors
- Interaction analysis to study how interviewer and respondent interact
Standardized codes are assigned to overt interviewer and/or respondent behaviors during the question and answer sequence in the survey interview, such as when the respondent asks for clarifications.[3][4] The coding scheme is developed based on the research objective, but usually includes data collection-related variables such as question wording and interviewer styles.[5] The coding is done using audio recordings of the interview, written transcripts of audio recordings, or via automated text analysis. Live interview coding is less practiced.[3]
References
- ↑ Dijkstra, Wil (2008). "Behavior Coding". in Lavrakas, Paul. Encyclopedia of Survey Research Methods. Sage Publishing. pp. 54. doi:10.4135/9781412963947. ISBN 9781412918084.
- ↑ Fowler, F. J.; Cannell, C.F. (1996). "Using behavioral coding to identify cognitive problems with survey questions". in Schwarz, N. Answering questions: Methodology for determining cognitive and communicative processes in survey research. San Francisco, CA: Jossey-Bass Wiley Publishing.
- ↑ 3.0 3.1 Kapousouz, Evgenia; Johnson, Timothy; Holbrook, Allyson (2020). "Seeking Clarifications for Problematic Questions: Effects of Interview Language and Respondent Acculturation (Chapter 2)". in Sha, Mandy. The essential role of language in survey research. RTI Press. pp. 23–46. doi:10.3768/rtipress.bk.0023.2004. ISBN 978-1-934831-23-6.
- ↑ Pascale, Joanne (2016-06-01). "Behavior Coding Using Computer Assisted Audio Recording: Findings from a Pilot Test" (in en). Survey Practice 9 (2). doi:10.29115/SP-2016-0012. https://www.surveypractice.org/article/2815-behavior-coding-using-computer-assisted-audio-recording-findings-from-a-pilot-test.
- ↑ Ongena, Yfke; Dijkstra, Wil (2006). "Methods of Behavior Coding of Survey Interviews". Journal of Official Statistics 22 (3): 419–451. https://www.scb.se/contentassets/ca21efb41fee47d293bbee5bf7be7fb3/methods-of-behavior-coding-of-survey-interviews.pdf.
 |  |
