Finance:Brand Breakout
From HandWiki
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| Author | Nirmalya Kumar and Jan-Benedict Steenkamp |
|---|---|
| Language | English |
| Subject | branding |
| Genre | business |
| Publisher | Palgrave Macmillan |
Publication date | 2013 |
| ISBN | ISBN:978-1137467591 |
Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets.[1] It has been rated as one of the best business books of 2013.[2]
See also
- Diaspora Marketing
References
- ↑ "The emerging brand battle | The Economist". economist.com. https://www.economist.com/news/business/21579791-western-brands-are-coming-under-siege-developing-country-ones-emerging-brand-battle. Retrieved 2014-10-29.
- ↑ "Best Business Books 2013: Globalization | Strategy+Business". strategy-business.com. http://www.strategy-business.com/article/00223c?gko=ec771. Retrieved 2014-10-29.
External links
- Brand Breakout
- Local brands pursuing global recognition
- Best Business Books 2013: Globalization
- China's Future in Brand Awareness
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