Finance:Central location test
From HandWiki
Central location tests are a type of Qualitative research technique. They are product marketing tests performed in controlled environments, contrary to home-user tests, which take place where the products would actually be used.
A Central Location Test (CLT) is one in which the research is conducted in a location such as a room in a shopping mall. In this instance, consumers would be recruited to participate in a research product at the mall and the research would be conducted and completed at that time.
CLT is mainly used for simple testing of product tasting, advertisements, packages, etc.
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Original source: https://en.wikipedia.org/wiki/Central location test.
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