Finance:Chairman's Choice
From HandWiki
Chairman's Choice is a practice where a company head mandates that his/her company sponsors an event/celebrity etc. for personal gain, or for illogical or non-existent commercial reasons.[1][2] The practice is less prevalent in developed countries but occurs more often in emerging markets. Sponsorship is not to be confused with charity donations which are not designed to create a commercial return for a company.
References
- ↑ John M. Amis; T. Bettina Cornwell (2005). Global Sport Sponsorship. Bloomsbury Academic. pp. 245–246. ISBN 1845200810. https://books.google.com/books?id=jw-WHdztdDQC&q=%22chairman%27s+choice%22&pg=PA245.
- ↑ Dan McLaren (6 September 2010). "4 reasons why companies have had to become more cautious of Sponsorship | Digital & Social Media in Sport". UKSN. http://www.theuksportsnetwork.com/4-reasons-why-companies-have-had-to-become-more-cautious-of-sponsorship. Retrieved 2014-01-20.
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