Finance:Her-Age

From HandWiki
Her-Age
TypePrivate
IndustryLuxury resale, Fashion
FoundedSeptember 2021
FoundersAlba Figueras De La Parte
Alessandro Berna
Area served
International
Key people
Alessandro Berna (CEO)
Alba Figueras De La Parte
ProductsVintage and pre-owned luxury fashion, accessories, and fine jewellery
ServicesAuthentication, valuation, pricing, logistics

Her-Age is an online platform specializing in authenticated second-hand luxury fashion and operating through a network of collectors, boutiques, and professional sellers. It offers vintage and pre-owned items from international designer brands, with a particular focus on archival pieces and long-term value. The platform operates through a selective sourcing model within the luxury resale market.[1][2][3]

History

Her-Age was launched online in September 2021 by Alba Figueras De La Parte and Alessandro Berna, with a private collection of approximately 500 vintage and pre-owned designer pieces.[4][1][2][5]

In 2022, the company partnered with Il Ponte auction house to present curated selections of luxury items.[6][7]

In 2023, Her-Age partnered with Cavalli e Nastri during Milan Fashion Week, contributing to the presentation of vintage collections and launching the event format “Vintageland.”[8][9]

Between 2023 and 2025, the company expanded its operations, product offering, and partnerships within the European luxury resale and fashion ecosystem.[10][11]

In 2025, the company participated in Milan Design Week, showcasing curated vintage pieces in collaboration with Spinzi as part of the Fuorisalone program.[12][13][14][15][16]

In February 2026, the company established an operational headquarters in Milan, located at Via Palermo 18, serving as a space for authentication, logistics, and private viewings of curated items.[17]

Activities

Her-Age operates as a curated platform for authenticated second-hand luxury fashion, including vintage clothing, accessories, and fine jewellery, sourcing items from private collectors, professional sellers, and vintage boutiques. The platform operates through a combination of direct sourcing, consignment, and partnerships with professional sellers and boutiques.[1][2][4]

The company provides a full-service model, including authentication, valuation, pricing, and logistics of the items listed on the platform, supported by professional appraisal methodologies and quality control processes. Authentication processes include both digital review and physical quality control procedures.[18]

The platform supports international sourcing and distribution and includes a selection of rare and archival pieces, such as haute couture garments and historically significant designs. It emphasizes collectible fashion and the preservation of design and cultural value within the luxury sector.[19][20][21]

Her-Age is led by co-founders Alessandro Berna (Chief Executive Officer) and Alba Figueras De La Parte. Berna is the grandson of Franco Mattioli, co-founder of Gianfranco Ferré S.p.A., an Italian fashion house established in 1978.[4][22]

References

  1. ↑ 1.0 1.1 1.2 "Moda, i nuovi trend digitali: metaverso, cyber fashion e Intelligenza Artificiale." (in it-IT). 2022-01-12. https://www.vogue.it/moda/article/moda-tendenze-digitali. 
  2. ↑ 2.0 2.1 2.2 "Her-Age" (in en-US). https://www.eu-startups.com/directory/her-age-2/. 
  3. ↑ "Vintage Land" (in en). https://cavallienastri.com/en-us/collections/vintage-land. 
  4. ↑ 4.0 4.1 4.2 "Meet our professional sellers: Her-Age | The Archive" (in en). https://thevintagebar.com/the-archive/meet-our-professional-sellers-her-age. 
  5. ↑ Fiorentino, Isabella. "Her-Age rivoluziona il lusso vintage: un rinascimento di eleganza senza tempo nella moda moderna". https://www.vogue.it/en/news/article/her-age-vintage-luxury-renaissance-modern-fashion. 
  6. ↑ "Past Auctions| Il Ponte Auctions | Auction Sales and Valuations | Old Master Paintings, Modern and Contemporary Art, Jewels and much more". https://www.ponteonline.com/en/auctions/past-auctions. 
  7. ↑ Bianchi, Alessandra (22 October 2022). "La Nuova Frontiera del Lusso Vintage Rivive nel Mercato Moderno". https://www.corriere.it/moda/news/2023/her-age-rinascita-lusso-vintage-mercato-moderno. 
  8. ↑ "Italian Men’s Wear Does a Power Edit" (in en). 2023-06-21. https://www.nytimes.com/2023/06/21/style/milan-fashion-week-men.html. 
  9. ↑ "Milan Fashion Week: Men's Spring Summer 2024" (in de). https://fashionunited.de/veranstaltungen/milan-fashion-week-mens-SS. 
  10. ↑ Bellini, Elisa Pervinca (2024-08-02). "Her Age è il sito per lo shopping vintage dove scovare perle rare, che non trovi sulle solite app" (in it-IT). https://www.vogue.it/article/her-age-comprare-borse-uniche. 
  11. ↑ Agence (2024-01-18). "Her-Age, la plateforme qui renforce le lien entre seconde main et luxe" (in fr). https://adresses-incontournables.madame.lefigaro.fr/shopping-boutiques/her-age/. 
  12. ↑ Bellini, Elisa Pervinca (2022-04-16). "La moda second-hand e vintage si compra qui: la selezione di Vogue dei 18 siti e delle app da conoscere" (in it-IT). https://www.vogue.it/moda/article/moda-second-hand-vintage-app-dove-comprare. 
  13. ↑ Planner, M. D. W.. "Milan Design Week 2026 · Fuorisalone Planner" (in en). https://milandesignweek.org/. 
  14. ↑ "Fuorisalone 2025, la guida agli eventi moda in 30 appuntamenti" (in it-IT). 2025-04-04. https://www.corriere.it/moda/cards/fuorisalone-2025-la-guida-agli-eventi-moda-in-30-appuntamenti/experience.shtml. 
  15. ↑ Singh, Prachi (2022-12-15). "H&M sales rise exceeds analysts' expectations" (in en). https://fashionunited.com/news/fashion/milan-fashion-week-men-s-spring-summer-2024/2023062151236. 
  16. ↑ Rossetti, Barbara. "Moda al Salone del Mobile 2025: eventi, capsule, location" (in it-IT). https://www.iodonna.it/moda/news/foto-racconto/tutta-la-moda-da-non-perdere-alla-milano-design-week-2025/. 
  17. ↑ "Al via il round seed di Her Age, che intende diffondere in Italia il mercato dell’usato di lusso. Anche sulla blockchain" (in it-IT). 2022-11-03. https://bebeez.it/venture-capital/al-via-il-round-seed-di-her-age-che-intende-diffondere-in-italia-il-mercato-dellusato-di-lusso-anche-sulla-blockchain/. 
  18. ↑ "Meet our professional sellers: Her-Age | The Archive" (in en). https://thevintagebar.com/the-archive/meet-our-professional-sellers-her-age. 
  19. ↑ Singh, Prachi (2022-12-15). "H&M sales rise exceeds analysts' expectations" (in en). https://fashionunited.com/news/fashion/milan-fashion-week-men-s-spring-summer-2024/2023062151236. 
  20. ↑ Sereni, Matilda (2022-10-10). "Il mito del made in Italy anni '80-'90 nell'asta de Il Ponte a Milano" (in it-IT). https://artslife.com/2022/10/10/mito-made-in-italy-80-90-asta-il-ponte-milano/. 
  21. ↑ Correggia, Elena. "Collezionismo frivolo per millennial - Il Giornale dell'Arte" (in en). https://www.ilgiornaledellarte.com/Articolo/collezionismo-frivolo-per-millennial. 
  22. ↑ "FERRÉ, Gianfranco in "Dizionario Biografico"" (in it-IT). https://www.treccani.it/enciclopedia/gianfranco-ferre_(Dizionario-Biografico). 



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