Finance:Inverse funnel theory

The inverse funnel theory is the idea that a product makes it easy for early users to adopt it, while allowing customizations, add ons, or advanced strategies, that keeps advanced users interested in the product.

Some notable examples of this are:

• Any software that allows a beginner to get the end product working in a short amount of time, while allowing add-ons, or custom scripts.
• A board game, such as chess, where the rules are easy to pick up, but advanced strategies can be implemented.
• Financial instruments where new investors can buy into common stock, or index funds, while more advanced users can trade derivatives.

All in all, the premise of implementing the inverse funnel theory involves keeping the learning curve low for early users, while keeping these users engaged/challenged by introducing them to harder concepts as they familiarize themselves with the product.

The inverse funnel theory can be applied to all aspects of life, be it learning, history, math, science, and astronomy.

See also

• Purchase funnel