Finance:Location-based commerce
Location-based Commerce (L-Commerce) Mobile commerce transactions targeted to individuals in specific locations, at spe- cific times.*Location: determining the basic position of a person or a thing
- Navigation: plotting a route from one location to another
- Tracking: monitoring the movement of a person or a thing
- Mapping: creating maps of specific geographical locations
- Timing: determining the precise time at a specific location
Technologies
Providing location-based services involves several technologies.
- Position Determining Equipment (PDE) - identifies location of mobile device.
- Mobile Positioning Center (MPC) - a server that manages the location info from PDE.
- Geographic Information System (GIS) - geographic contents consists of streets, road maps, addresses, and points of interest.
- Location-specific content - used in conjunction with geographic content to provide the location of particular services.
Applications
-Once a wireless device is detected in a location, advertising is directed to the device. -A dynamic billboard ad will be personalized specifically for the viewer -Ads on vehicles such as taxicabs will change based on its location
E-911 -alerts emergency rescue teams based on proximity
Telematics and telemetry applications -integration of computers and wireless communications
L-commerce can also provide the following benefits:
Enhanced Billing Personalized Portals Buddy Finder Mergency Assistance Service Call Routing Find Nearest Services
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