Finance:Rwazi
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| Industry | Software |
|---|---|
| Founded | 2021 |
| Founder | Joseph Rutakangwa Eric Sewankambo |
| Headquarters | Los Angeles |
| Website | rwazi |
Rwazi, Inc. is an American artificial intelligence (AI) company based in Los Angeles, California. Founded in 2021, the company specializes in decision intelligence powered by zero-party data. The company helps multinational companies in understanding the consumer market.[1]
About
The company was founded in 2021 by Joseph Rutakangwa and Eric Sewankambo.[2][3][4] Their vision was to offer organizations access to consumer insights from global markets.[1][5][6]
How it works
The technology operates across three layers: the Signal Layer, the Intelligence Layer, and the Decision Layer. Rwazi gathers directly shared, consent-based signals from individuals through its mobile and web platforms. Its AI engine ingests, validates, and enriches incoming signals and its AI system, Sena, functions as a decision intelligence engine that enables organizations to simulate outcomes, receive high-precision recommendations, and take action.[7][8][9] Companies subscribe to the Rwazi for getting the real time data regarding the business transaction.[10][11][12]
Funding
The company has recently raised $4 million led by Bonfire Ventures and backed by Newfund, Alumni Ventures and Techstars.[13][14]
In July 2025, Rwazi announced a $12 million Series A funding round led by Bonfire Ventures, with participation from Santa Barbara Venture Partners, Newfund, and Alumni Ventures.[8][7]
Awards
- 2021 - Global Startup Awards winner in Commerce Tech Category[15]
- 2023 - Innovator in Trade by L.A. Area Chamber and World Trade Week Southern California Committee.[16]
References
- ↑ 1.0 1.1 Brock, James (2023-04-03). "Company Takes Pulse of Sub-Saharan Africa's Consumers" (in en-US). https://labusinessjournal.com/technology/company-takes-pulse-of-sub-saharan-africas-consumers/.
- ↑ "Market Intelligence Startup Rwazi Secures $4M Seed Funding" (in en-US). 2023-03-23. https://techbuild.africa/market-intelligence-startup-rwazi-4m-seed-funding/.
- ↑ "Rwazi is revolutionising data collection with their on-ground network of mappers" (in en). https://www.bizcommunity.com/Article/196/662/227568.html.
- ↑ "À Maurice, Rwazi utilise le big data pour révolutionner le marketing des petites et moyennes entreprises". https://www.wearetech.africa/fr/fils/solutions/a-maurice-rwazi-utilise-le-big-data-pour-revolutionner-le-marketing-des-petites-et-moyennes-entreprises.
- ↑ Africa, B. I. (2022-03-18). "Rwazi is creating opportunity for African youths through big data" (in en). https://africa.businessinsider.com/local/careers/rwazi-is-creating-opportunity-for-african-youths-through-big-data/y94xg6w.
- ↑ AITN (2023-03-24). "Rwazi lève 4 millions de dollars pour soutenir son expansion en Afrique" (in fr-FR). https://afriqueitnews.com/startups/rwazi-leve-4-millions-dollars-soutenir-expansion-afrique/.
- ↑ 7.0 7.1 "Los Angeles Software Firm Rwazi Raises $12 Million Series A Round" (in en-US). 2025-07-21. https://www.latimes.com/b2b/banking-finance/story/2025-07-21/rwazi-raises-12-million-series-a-round.
- ↑ 8.0 8.1 Davis, Dominic-Madori (15 July 2025). "Rwazi raises $12M Series A to help companies with consumer insights and intelligence". https://techcrunch.com/2025/07/15/rwazi-raises-12m-series-a-to-help-companies-with-consumer-insights-and-intelligence/.
- ↑ Oluwole, Victor (2022-01-06). "5 apps that pay Africans real money for using them" (in en). https://africa.businessinsider.com/local/careers/5-apps-that-pay-africans-real-money-for-using-them/nkk96z0.
- ↑ Jackson, Tom (2019-08-14). "How Mauritius-based startup Rwazi promotes competition in the retail space" (in en-GB). https://disrupt-africa.com/2019/08/14/how-mauritius-based-startup-rwazi-promotes-competition-in-the-retail-space/.
- ↑ correspondants, Les (2019-09-12). "[Made in Océan Indien Rwazi: la start-up s'implante avec succès à l'île Maurice"] (in fr-FR). https://www.frenchweb.fr/made-in-ocean-indien-rwazi-la-start-up-simplante-avec-succes-a-lile-maurice/374344.
- ↑ Brock, James (2023-04-03). "Company Takes Pulse of Sub-Saharan Africa's Consumers" (in en-US). https://labusinessjournal.com/technology/company-takes-pulse-of-sub-saharan-africas-consumers/.
- ↑ Nnamani, Caleb (2023-03-24). "Rwazi raises $4m to penetrate emerging markets and offer insights" (in en-US). https://techcabal.com/2023/03/24/rwazi-raises-4million-to-penetrate-emerging-markets/.
- ↑ Nwanji, Ngozi (2023-03-23). "Market Intelligence Startup Rwazi Raises $4M In Seed Funding Round" (in en). https://afrotech.com/rwazi-market-intelligence-startup-seed-funding.
- ↑ "South African startups snag 8 awards at the GSA Africa regional finale" (in en-ZA). 2021-12-18. https://ventureburn.com/2021/12/south-african-startups-snag-8-awards-at-the-gsa-africa-regional-finale/.
- ↑ "Rwazi Awarded 2023 Innovator in Trade by L.A. Area Chamber and World Trade Week Southern California Committee - ALX" (in en-AU). 2023-05-15. https://www.alxafrica.com/blog/rwazi-receives-2023-innovator-in-trade-award/.
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