Finance:Social token
From HandWiki
Short description: Type of cryptocurrency used to monetize a brand
A social token is a type of cryptocurrency used to monetize a brand.[1] They can be personal (or creator tokens) or community tokens.[2] The value of a social token revolves around the brand issuing it,[3] and are used by holders as a way to feel belonging to a certain group.[4]
Social token are usually used by creators, as a way to monetize their personal brand. They provide creators with a means to get paid by selling the tokens, with buyers receiving special perks, such as meet and greets with the creators.[5] The rewards associated with each token is determined by the creator.[6]
References
- ↑ Couvat, Eliot. "The next big thing in crypto is here, and it will revolutionize the future of work". https://www.businessinsider.com/social-tokens-next-big-thing-crypto-revolutionize-how-people-work-2021-11.
- ↑ "Explained: What are social tokens and how are they different from NFTs?". CNBC TV18. 23 December 2021. https://www.cnbctv18.com/cryptocurrency/explained-what-are-social-tokens-and-how-are-they-different-from-nfts-11900102.htm.
- ↑ Woodbury, Rex (7 December 2021). "The next big thing in crypto is a little piece of you". https://www.afr.com/technology/the-next-big-thing-in-crypto-is-a-little-piece-of-you-20211207-p59fi1.
- ↑ Ward, Aidan; Smith, John (2004). Trust and Mistrust. Wiley. ISBN 9780470868232. https://books.google.com/books?id=4PjbXwzrnh8C&dq=%22social+token%22&pg=PA181. Retrieved 2 March 2022.
- ↑ Kaplan, David. "Why Some Brands Are Considering Social Tokens to Monetize Engagement". https://www.adweek.com/commerce/why-some-brands-are-considering-social-tokens-to-monetize-engagement/.
- ↑ Speechyls, Charles Russell (13 January 2022). "Social Tokens: What are the regulatory challenges in the UK?". https://www.lexology.com/library/detail.aspx?g=4a170d3c-3b9d-4d7e-9380-21842afe4842.
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