Finance:StarTimes GO
StarTimes GO is an African integrated e-shopping platform created by the media group StarTimes.[1]
StarTimes GO operates three retail models (TV shopping, Online shopping and Phone-call shopping) that are integrated into a single platform.[2]
History
StarTimes GO was launched during the COVID-19 pandemic in Uganda and Kenya as a home shopping service combining a television show, an online shopping platform and a call center service to offer StarTimes subscribers a safe way to do their shopping without having to leave their home.[1]
Quickly, StarTimes GO expanded to neighboring countries and by September 2020 the service was available in 11 sub-Saharan African countries (Uganda, Kenya, South Africa, Zambia, Tanzania, Nigeria, Rwanda Mozambique, Ghana, Côte d'Ivoire and Democratic Republic of the Congo).[3]
On 1 September 2020, StarTimes officially launched the StarTimes GO TV channel as a free-to-air shopping channel in Uganda, Kenya and Nigeria.[4]
Products
The platform currently sells electronic products as well as daily commodities.[5]
Services
Products are introduced through the TV shows and can be ordered through StarTimes online platform and call center. The products are delivered directly to the consumer.[5]
StarTimes GO channel availability
| Country | Channel Number |
|---|---|
| Uganda | DTH-002
DTT-203 |
| Kenya | DTH-002
DTT-002 |
| Nigeria | DTH-002
DTT-002 |
References
- ↑ 1.0 1.1 "StarTimes launches e-shopping platform". 28 April 2020. https://social-tv.co.za/startimes-launches-e-shopping-platform/.
- ↑ "StarTimes GO, nouveau service de teleshopping" (in fr). 27 April 2020. https://happens.africa/2020/04/27/startimes-go-nouveau-service-de-teleshopping/.
- ↑ SSEBWAMI, JAVIRA (31 May 2020). "StarTimes e-shopping platform 'StarTimes Go' is now able to serve entire Africa". https://www.pmldaily.com/business/2020/05/startimes-e-shopping-platform-startimes-go-is-now-able-to-serve-entire-africa.html.
- ↑ "StarTimes launches first pan-African e-shopping TV". 11 September 2020. https://www.sunnewsonline.com/startimes-launches-first-pan-african-e-shopping-tv-2/.
- ↑ 5.0 5.1 "First Pan-African e-Shopping TV channel, StarTimes GO, launches". 9 September 2020. https://www.vanguardngr.com/2020/09/first-pan-african-e-shopping-tv-channel-startimes-go-launches/.
External links
- www.startimestv.com
- Nigeria Facebook page: https://www.facebook.com/StarTimesGO
- Kenya Facebook page: https://www.facebook.com/StarTimesGOKenya
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