Karen McGrane

From HandWiki
Short description: American content strategist and website accessibility advocate

Karen McGrane is a content strategist and website accessibility advocate, who wrote a book called Content Strategy for Mobile.[1]

McGrane taught Design Management at School of Visual Arts in New York.[2] Her design philosophy is "every company is a technology company" and "every business is in the user experience business."[3] McGrane was an early proponent of designing web content for mobile devices and is a frequent speaker at technology conferences.[4][5][6][7][8] She was also the co-executive producer, with Jared Spool, of the UX Advantage Conference and cohost of the UX Advantage podcast.[9] She co-hosted the Responsive Web Design podcast from 2014-2018 with Ethan Marcotte.[10]

McGrane has done user experience design work for many major media companies including Condé Nast, Disney, and Citibank; in her position at Razorfish she was the design lead on the New York Times' 2006 redesign.[11][12] Prior to that she was Vice President and National Lead for User Experience at Razorfish where she was their first information architect hire in 1998.[13] In August 2020 she co-founded the consultancy Autogram with Ethan Marcotte and Jeff Eaton.[14]

Content Strategy for Mobile

Content Strategy for Mobile was published in 2012 by A Book Apart.[15] It has been called an essential guide for people publishing serial content online, one that has a clear "plan of action."[16][17] McGrane advocates for "adaptive content," small chunks of content that can appear on different platforms and in different contexts.[18] For this to happen, content needs to have good metadata and exist within a content management system which is itself easy to use.[18] Companies also need to do research into both their audience needs and the approaches of their competition in order to do this effectively.[17] If done correctly, web content will "work everywhere, all the time."[19]

She published her second book, Going Responsive, with A Book Apart in 2015.[20]

Early life and education

McGrane has a BA in American Studies and Philosophy from the University of Minnesota and a Master's degree from Rensselaer Polytechnic Institute in Human Computer interaction.[21]

Personal life

McGrane married the journalist Tim Carmody on November 4, 2022.[22][23]

References

  1. ↑ Benton, Joshua (2013-01-16). "Press Publish 2: Karen McGrane on building a strategy for mobile". https://www.niemanlab.org/2013/01/press-publish-2-karen-mcgrane-on-building-a-strategy-for-mobile/. 
  2. ↑ "Karen McGrane". https://interactiondesign.sva.edu/people/faculty/karen-mcgrane. 
  3. ↑ Mulligan, Miranda; Gordon, Rich; Gallo, Meredith; Charalambous, Styli (2013-05-03). "Karen McGrane on mobile, content strategy, fixing technology and the media culture". https://knightlab.northwestern.edu/2013/05/03/karen-mcgrane-on-mobile-content-strategy-fixing-technology-and-the-media-culture/. 
  4. ↑ "Keynote Interview: Karen McGrane". https://www.ingeniux.com/blog/keynote-interview-karen-mcgrane. 
  5. ↑ "LavaCon Keynote Speaker Preview: Karen McGrane on Content in a Zombie Apocalypse". 2018-07-28. https://lavacon.org/blog/2018/07/28/lavacon-keynote-speaker-preview-karen-mcgrane-on-content-in-a-zombie-apocalypse/. 
  6. ↑ "Karen McGrane selected to Keynote DrupalCon Portland!". https://portland2013.drupal.org/news/karen-mcgrane-selected-keynote-drupalcon-portland.html. 
  7. ↑ "Karen McGrane #DevLearn Keynote Mindmap : Learnlets". 2016-11-18. https://blog.learnlets.com/2016/11/karen-mcgrane-devlearn-keynote-mindmap/. 
  8. ↑ Allsopp, John (2017-02-23). "Video of the Week: Karen McGrane - Adaptive Content, Context, and Controversy". https://www.webdirections.org/blog/video-week-karen-mcgrane-adaptive-content-context-controversy-2/. 
  9. ↑ "UX Advantage". 2017-08-15. https://uie.fm/shows/ux-advantage. 
  10. ↑ "A Responsive Web Design Podcast". 2017-10-16. https://responsivewebdesign.com/podcast/index.html. 
  11. ↑ Owen, Laura Hazard (2015-07-29). "Two out of two news organizations recommend user research". https://www.niemanlab.org/2015/07/two-out-of-two-news-organizations-recommend-user-research/. 
  12. ↑ "Karen McGrane". http://thewebahead.net/guest/karen-mcgrane. 
  13. ↑ "two weeks out". Star Tribune (Minneapolis Minnesota): p. D2. July 17, 2006. https://www.newspapers.com/image/250109577/. 
  14. ↑ Larry Swanson (September 30, 2020). "Content and Design Systems for Enterprises – Episode 84". Content Strategy Insights (Podcast). Elless Media. Retrieved December 19, 2020.
  15. ↑ "Content Strategy for Mobile by Karen McGrane". 2019-01-07. https://abookapart.com/products/content-strategy-for-mobile. 
  16. ↑ Apfelbaum, S.; Cezzar, J. (2014). Designing the Editorial Experience: A Primer for Print, Web, and Mobile. Rockport Publishers. p. 212. ISBN 978-1-59253-895-9. https://books.google.com/books?id=-gipAwAAQBAJ&pg=PA212. Retrieved 2020-12-20. 
  17. ↑ 17.0 17.1 Udell, C. (2014) (in it). Mastering Mobile Learning. Wiley. p. 74. ISBN 978-1-118-88491-1. https://books.google.com/books?id=OTNEBAAAQBAJ&pg=PA74. Retrieved 2020-12-20. 
  18. ↑ 18.0 18.1 albert.costill (2015-04-13). "5 Ways to Use Adaptive Content". https://www.searchenginejournal.com/5-ways-use-adaptive-content/129154/. 
  19. ↑ "Book Review: "Content Strategy For Mobile" by Karen McGrane". 2013-02-28. https://marketingland.com/book-review-content-strategy-for-mobile-by-karen-mcgrane-34269. 
  20. ↑ "Going Responsive by Karen McGrane". 2019-01-07. https://abookapart.com/products/going-responsive. 
  21. ↑ Goggin, Maureen Daly; Young, Richard E. (2020-06-10). Inventing a discipline : rhetoric scholarship in honor of Richard E. Young. National Council of Teachers of English. ISBN 9780814123751. https://archive.org/details/inventingdiscipl0000gogg. Retrieved 2020-12-20. 
  22. ↑ "Two Songs from The Muppet Movie". 2013-11-03. https://kottke.org/23/11/two-songs-from-the-muppet-movie. 
  23. ↑ "My Sabbatical Media Diet". 2012-12-02. https://kottke.org/22/12/my-sabbatical-media-diet. 



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