Limeroad

From HandWiki

Limeroad is an online marketplace[1], owned by A. M. Marketplaces Pvt Ltd.[2] The company is based in Gurgaon, Haryana.

It is India's first women's social shopping website.[3][4] It deals in clothing and accessories for women, men and kids.[5][6] The portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from the scrapbook they create.[7][8]

Background

Limeroad was co-founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women.[2][9][10] The company's name is inspired from Grand Trunk Road.[11][12]

The company raised US$ 5 million Series A round of funding from Matrix Partners and Lightspeed Venture Partners in 2012[13] followed by Series B round US$ 15 million in 2014[14] and Series C round US$ 30 million from Tiger Global, Lightspeed Venture Partners and Matrix Partners in 2015.[15]

In 2016, Limeroad came into partnership with the Madhya Pradesh Government's M.P. Laghu Udyog Nigam (MPLUN) to promote handloom and handicraft products online in India.[16]

Limeroad competes with e-commerce companies such as Amazon, Flipkart and Snapdeal, Myntra, Jabong, Roposo, Wooplr and Voonik.[7]

Awards

Year Award(s) Awarding organisation Result Ref.
2015 Coolest Start-up of the year Business Today (India) Won [17]
2015 Infocom Woman of the Year - Digital Business INFOCOM Won [18]
2016 Unicorn Start-up Award NDTV Won [19]
2017 ET Startup Award The Economic Times Nominated [9]

See also

References

  1. ↑ "Non-Conformist Fashionista". Outlook. 2016-10-07. https://www.outlookbusiness.com/specials/outstanding-women/non-conformist-fashionista-3085. 
  2. ↑ 2.0 2.1 Chopra, Arushi (2016-11-17). "LimeRoad FY 2016 revenue more than doubles". Mint. https://www.livemint.com/Companies/HCyR8X8Pnjr7tfDKlyY45N/LimeRoad-FY-2016-revenue-more-than-doubles.html. 
  3. ↑ Sangwan, Sujata (2017-03-07). "LimeRoad Thrives Amidst A Bloodbath". BusinessWorld. http://www.businessworld.in/article/LimeRoad-Thrives-Amidst-A-Bloodbath/07-03-2017-113964/. 
  4. ↑ Singh, Priyanka (2013-05-23). "India's first social shopping platform exclusively for women Limeroad.com". The Times of India. https://timesofindia.indiatimes.com/Indiarsquos-first-social-shopping-platform-exclusively-for-women-LimeRoad-com-has-been-recently-launched-It-is-a-a-social-commerce-platform-targeted-at-the-intelligent-woman-of-today-It-has-rich-selection-of-brands-in-categories-like-apparel-accessories-home-and-food-It-allows-one-to-shop-by-city-by-brand-or-by-flagship-store-where-one-can-browse-and-connect-with-shops-brands-and-retailers-of-their-choice-/articleshow/20227746.cms. 
  5. ↑ Mukherjee, Jui (2018-06-17). "We’re in the business of dopamine: LimeRoad". Fortune. https://www.fortuneindia.com/enterprise/were-in-the-business-of-dopamine-limeroad/102017. 
  6. ↑ "LimeRoad aims to revolutionise online shopping for men". The Free Press Journal. 2016-05-30. http://www.freepressjournal.in/business/limeroad-aims-to-revolutionise-online-shopping-for-men/861175. 
  7. ↑ 7.0 7.1 Chengappa, Sangeetha (2018-01-20). "Fashion e-tailer Limeroad to empower 1.5 lakh women entrepreneurs". Business Line. https://www.thehindubusinessline.com/info-tech/fashion-etailer-limeroad-to-empower-15-lakh-women-entrepreneurs/article8728884.ece. 
  8. ↑ Chaudhary, Apurva (2013-09-27). "Limeroad Allows Users To Earn From Its Scrapbook Feature". Medianama.com. https://www.medianama.com/2013/09/223-limeroad-allows-users-to-earn-from-its-scrapbook-feature/. 
  9. ↑ 9.0 9.1 Khan, Taslima (2015-06-21). "Different Looks". Business Today. https://www.businesstoday.in/magazine/cover-story/coolest-start-ups-2015-limeroad.com-women-fashion-long-haul/story/219956.html. 
  10. ↑ "मैग्जीन में छपी ज्वैलरी देखकर आया बिजनस आइडिया, अब अरबों का टर्नओवर" (in Hindi). Bhaskar.com. 2017-02-07. https://www.bhaskar.com/news/UT-DEL-HMU-NEW-success-and-inspirational-stories-of-limeroad-founder-suchi-mukherjee-news-hindi-5522.html. 
  11. ↑ Ram, Vidya (2015-11-02). "Limeroad: The new age Grand Trunk Road of fashion". The Financial Express. https://www.financialexpress.com/industry/limeroad-the-new-age-grand-trunk-road-of-fashion/159742/. 
  12. ↑ Sachitanand, Rahul (2015-04-05). "How discovery startups like Limeroad, Wooplr, Tripoto are catching both consumers & investors' interest". The Economic Times. https://economictimes.indiatimes.com/small-biz/startups/how-discovery-startups-like-limeroad-wooplr-tripoto-are-catching-both-consumers-investors-interest/articleshow/46807714.cms. 
  13. ↑ Russel, Jon (2012-10-23). "India’s LimeRoad, a new and innovative social commerce site for women, lands $5m Series A funding". Thenextweb. https://thenextweb.com/science/2018/10/29/physicists-might-have-created-quantum-entanglement-in-bacteria/. 
  14. ↑ Shu, Catherine (2014-05-08). "Indian Fashion Discovery Site LimeRoad Lands $15M Series B". TechCrunch. https://techcrunch.com/2014/05/08/limeroad-seriesb/. 
  15. ↑ Shu, Catherine (2015-03-30). "LimeRoad, A Fashion Scrapbooking Site Based In India, Scoops Up $30M Series C". TechCrunch. https://techcrunch.com/2015/03/30/limeroad-seriesc/. 
  16. ↑ "LimeRoad partners with MP Govt to offer handloom products online". The Economic Times. 2018-12-26. https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/limeroad-partners-with-mp-govt-to-offer-handloom-products-online/56200479. 
  17. ↑ "ET Startup Awards 2017: ET-Facebook woman ahead award goes to Falguni Nayar of Nykaa". The Economic Times. 2017-07-24. https://economictimes.indiatimes.com/small-biz/startups/et-startup-awards-2017-et-facebook-woman-ahead-award-goes-to-falguni-nayar-of-nykaa/articleshow/59729236.cms. 
  18. ↑ Sachdeva, Sujata (2015-08-04). "LimeRoad’s Shuchi Mukherjee bags ‘Woman of the Year’ award". FashionUnited. https://fashionunited.in/news/people/limeroad-s-shuchi-mukherjee-bags-woman-of-the-year-award/2015080412048. 
  19. ↑ "The (EM)POWER List 2018: Suchi Mukherjee". Verve (magazine). 2018-06-23. http://www.vervemagazine.in/people/verves-list-of-achievers-2018-suchi-mukherjee. 

External links




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