meWATCH
 | |
Type of site | OTT |
|---|---|
| Available in | English, Malay, Mandarin, Tamil |
| Owner | Mediacorp |
| Website | mewatch |
| Commercial | Yes |
| Registration | Free |
| Launched | 1 February 2013 (as Toggle)[1] 30 January 2020 (as meWATCH) |
| Current status | Active |
meWATCH (stylized as mewatch) is a Singaporean digital video on demand service brand owned by Mediacorp. It was launched on 1 February 2013 as an over-the-top media service and an entertainment and lifestyle website Toggle.
On 1 April 2015, xinmsn, an internet portal which is a joint venture between MediaCorp and Microsoft, was closed down and merged with Toggle.[2][3][4] On 30 January 2020, Toggle was renamed meWATCH.[5][6]
Content
.jpg){kind=logo}
meWATCH offers to worldwide audiences video streaming or on-demand content of programs from Mediacorp's archived library as well as original webseries. In addition, meWatch also offers live streaming of Mediacorp's free-to-air channels (exclusive to Singapore only). It also offers catch-up TV for viewers to watch shows they have missed on prime time TV shows from the previous few days.
In 2016, meWATCH (then Toggle) began to offer made-for-digital productions under the brand Toggle Originals.[7][8] Certain original series, such as I Want to Be a Star may be telecasted on Mediacorp's television channels, typically in the late night programming slots.[9]
In 2019, meWATCH began offering additional content from HBO Go for Singapore residents only.[10] In the same year, Mediacorp and Wattpad inked partnership for developing scripted series and films for meWATCH and Mediacorp FTA channels, based on books made by Wattpad writers that are based in Singapore.[11] In 30 May 2019, meWATCH began offering on-demand Korean movies from tvN Movies.[12]
On 30 January 2020, Toggle was renamed meWATCH.[5][6] At the same time, Mediacorp made a content deal with HOOQ to stream the latter's original content.[13] However, on 27 March 2020, HOOQ filed for liquidation, shut down on 30 April 2020,[14] and eventually was acquired by Coupang in July 2020 in order to being used as the basis of its streaming service named Coupang Play.
As of most recent, they had carried anime from both Medialink and Muse Communication, dozens of Mandarin series from Chinese production house, along with premium channels such as Animax + Gem, Simply South and newly launch Rock Entertainment (via Rock 24/7).
References
- ↑ "MediaCorp launches Toggle, its personal entertainment service on multiple devices". 1 February 2013. https://www.mediacorp.sg/en/corporate/mediacorp-in-the-news/media-releases/mediacorp-launches-toggle-its-personal-e-5855908.
- ↑ Shah, Kyle Malinda (1 April 2015). "Goodbye Xinmsn, Hello Toggle: Microsoft & MediaCorp Disband Entertainment Site". https://sg.news.yahoo.com/goodbye-xinmsn-hello-toggle-microsoft-014111654.html.
- ↑ "TOGGLE". https://www11.mediacorp.sg/explore/list/toggle.
- ↑ Lawler, Ryan (28 January 2013). "MediaCorp Taps Tvinci To Launch Toggle, Its Virtual Cable Service In Singapore". https://techcrunch.com/2013/01/28/mediacorp-tvinci-toggle/.
- ↑ 5.0 5.1 Farveen, Farzanah (2019-11-04). "Mediacorp revamps Toggle, MeRadio and MeClub" (in en-US). https://www.marketing-interactive.com/mediacorp-revamps-toggle-meradio-and-meclub/.
- ↑ 6.0 6.1 "Mediacorp rolls out meWATCH, meLISTEN, meREWARDS and meCONNECT". 30 January 2020. https://www.mediacorp.sg/en/mediacorp-in-the-news/media-releases/mediacorp-rolls-out-mewatch-melisten-merewards-and-meconnect-12369778.
- ↑ "Toggle Originals as a differentiating factor" (in en-US). 2016-02-12. https://www.asiantvawards.com/2016/02/toggle-originals-as-a-differentiating-factor/.
- ↑ "Toggle to launch 11 new shows". https://www.todayonline.com/entertainment/television/toggle-launch-11-new-shows.
- ↑ "Movies123 Guide". https://123movies247.com/. Monday, July 13, 2020
- ↑ Tseng, Douglas (13 February 2019). "Viewers Can Now Watch 'Game Of Thrones' On Toggle With HBO Go". https://www.8days.sg/seeanddo/tvreviews/viewers-can-now-watch-game-of-thrones-on-toggle-with-hbo-go-11234784.
- ↑ "Wattpad and Mediacorp partner to bring Singapore stories from written word to national screens" (in en-US). https://company.wattpad.com/blog/2019/4/23/wattpad-and-mediacorp-partner-to-bring-singapore-stories-from-written-word-to-national-screens.
- ↑ Tseng, Douglas (30 May 2019). "Toggle Viewers Can Now Stream Korean Blockbusters With tvN Movies". https://www.todayonline.com/8days/seeanddo/toggle-viewers-can-now-stream-korean-blockbusters-tvn-movies.
- ↑ Netto, Stephen (30 January 2020). "Mediacorp clinches content and subscription deals with HOOQ to champion cross-company content to audiences across Asia". https://www.theonlinecitizen.com/2020/01/30/mediacorp-clinches-content-and-subscription-deals-with-hooq-to-champion-cross-company-content-to-audiences-across-asia/.
- ↑ "Singtel-backed streaming service HOOQ files for liquidation" (in en). Reuters. 2020-03-27. https://www.reuters.com/article/us-singtel-hooq-idUSKBN21E0QS.
External links
 |
