Organization:FAIRR

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FAIRR
AbbreviationFAIRR
Formation2015
FounderJeremy Coller
TypeNGO
Legal statusNon-profit initiative
PurposeAddress ESG risks in the global food and agriculture sector
HeadquartersLondon, United Kingdom
Region served
Global
Membership
400+ institutional investors
Key people
Fiona Reynolds (President)
Parent organization
Jeremy Coller Foundation
Websitehttps://www.fairr.org

FAIRR (formerly the Farm Animal Investment Risk and Return Initiative) is a network of institutional investors focused on environmental, social and governance issues in the global food and agriculture sector. Founded in 2015 by investor Jeremy Coller, the initiative conducts research and coordinated engagement campaigns on topics including antimicrobial resistance, climate risk and livestock supply-chain practices.[1][2] FAIRR has expanded to more than 400 investor members and is based in London, operating as part of the Jeremy Coller Foundation.

History

FAIRR was founded in 2015 by private equity investor Jeremy Coller to provide research and engagement tools for investors concerned about sustainability risks in livestock industries. Initially comprising 40 institutional investors, including Aviva, Robeco and Nordea, FAIRR subsequently expanded its scope to include broader food system issues such as biodiversity loss, climate risk, antibiotic resistance, and deforestation.[3][4][5]

Operations

AIRR comprises over 400 investor members. The organisation reports that its members collectively manage approximately $90 trillion in assets.[6][7] FAIRR facilitates collaborative investor engagements, publishes research, coordinates policy advocacy, and engages with regulators, industry groups, and non-governmental organisations to enhance sustainability across food supply chains.[8][9][10]

Programmes and initiatives

Investor engagement campaigns

FAIRR coordinates investor engagement programmes addressing environmental, social and governance (ESG) risks in global food production. Its early campaigns focused on antimicrobial resistance, protein diversification and waste management in intensive livestock supply chains.[11][12][13]

Antimicrobial resistance

FAIRR helped to establish the Investor Action on Antimicrobial Resistance, a coalition of investors addressing antibiotic use in agriculture. In 2023 the network coordinated a campaign with investors representing about US$6 trillion in assets, encouraging large restaurant groups such as McDonald’s and KFC to strengthen antibiotic-use policies in their meat supply chains.[14][15][16]

Protein diversification

FAIRR’s Protein Diversification Engagement (previously the Sustainable Proteins campaign) targets major food retailers and manufacturers to increase transparency around alternative protein strategies and climate transition planning.[17][18]

Seafood Traceability Initiative

In 2024, FAIRR launched a seafood traceability initiative with 35 investors representing over $6.5 trillion in assets. This project engages seafood companies such as Nissui and Nomad Foods, addressing ESG risks including overfishing, labour exploitation and biodiversity loss in the seafood industry.[19][20]

Aquaculture Feed Supply Chain Engagement

In May 2025, FAIRR published a report on salmon aquaculture sustainability. The report found that five of seven major salmon producers had increased their use of fishmeal and fish oil from wild-caught fish since 2020. FAIRR cited FAO estimates that nearly 90% of global marine fish stocks are already fully exploited or overexploited, and that the projected 40% growth in farmed salmon production by 2033 could increase pressure on these already strained wild fisheries.[21]

Waste & pollution engagement

In September 2022, FAIRR launched its Waste & Pollution Engagement, an investor-led effort with major pork and poultry producers. It focuses on corporate disclosure and management of manure handling and nutrient runoff.[22] A three-year review of the engagement, published in 2025, reported participation from ten livestock producers and two fertiliser companies. The report found that while most companies had begun assessing water-quality risks associated with manure and fertiliser use, few had implemented mitigation strategies.[23]

Policy Engagement

FAIRR advocates for policy reform in sustainable agriculture, including regenerative practices, methane reduction, subsidy reform and antibiotic stewardship.[24]

FAIRR has supported calls for the UN Food and Agriculture Organization (FAO) to publish a net-zero-aligned roadmap for the global food system.[25]

In April 2024, FAIRR endorsed a public letter by academics Paul Behrens and Matthew Hayek raising concerns about aspects of the FAO’s report Pathways towards Lower Emissions, including the interpretation of emissions data.[26]

According to Bloomberg, a 2024 FAIRR report analyzing 79 agrifood companies found that while many publicly promote regenerative agriculture, few have clear targets or provide financial support.[27]

In January 2025, FAIRR reported on climate mitigation in agriculture, discussing nature-based approaches such as agroforestry and regenerative grazing. The report examined trade-offs for biodiversity, and reviewed financing mechanisms including green bonds and sustainability-linked debt instruments.[28][29][30]

In August 2025, FAIRR published research on water insecurity in the livestock sector, finding that two-thirds of major protein producers were failing to manage water-related risks and estimating potential costs to companies of $200-300 billion.[31]

Climate Risk Analysis (2024)

FAIRR’s 2024 climate risk analysis reported significant financial threats facing the livestock industry by 2030, driven by methane emissions, volatile feed prices, and rising consumer demand for plant-based alternatives.[32][33]

Research and data tools

Coller FAIRR Protein Producer Index

Coller FAIRR Protein Producer Index benchmarks the world’s 60 of the largest publicly listed meat, dairy, and aquaculture companies on ten ESG themes aligned with the United Nations’ Sustainable Development Goals (SDGs). The index provides financial institutions with insights and analytics on ESG performance, identifying risks and trends with the protein industry.[34][35][36]

Coller FAIRR Climate Risk Tool

The Coller FAIRR Climate Risk Tool models potential financial impacts on meat and dairy producers under three climate scenarios - High Climate Impact, Business as Usual, and Net Zero Aligned - using data from authoritative sources such as Intergovernmental Panel on Climate Change (IPCC) and the Network for Greening the Financial System (NGFS).[37]

Alternative Proteins

In September 2022, FAIRR and the Good Food Institute released ESG reporting frameworks for alternative protein producers and diversified food companies. The frameworks were developed with input from companies, institutional investors and NGOs to provide a basis for consistent disclosure of various ESG metrics, including climate, biodiversity, nutrition, labour and governance.[38]

Governance

In 2023, FAIRR appointed Fiona Reynolds, former CEO of UN-supported Principles for Responsible Investment (PRI), as its President.[39]

Awards

In 2024, FAIRR received several awards recognising its contribution to sustainable investment and ESG advocacy, including:

  • Bloomberg Green ESG 50 “Most to Watch” List (China) – Winner: Driving Innovation.
  • City AM Dragon Awards 2024 – Winner: Investor Action on AMR.[40]
  • Acquisition International Global Excellence Awards – Winner: Most Outstanding Initiative on Animal Agriculture (2023).[41]

FAIRR has also received other industry awards and recognitions in previous years.[42]

References

  1. ↑ Grene, Sophia (2016-04-10). "Private equity executive fights antibiotic risks in farming". https://www.ft.com/content/3bfd4e6e-fa7d-11e5-b3f6-11d5706b613b. 
  2. ↑ "Eat Less Meat Is Message for Rich World in Food’s First Net Zero Plan". 2023-11-26. https://www.bloomberg.com/news/articles/2023-11-26/eat-less-meat-is-message-for-rich-world-in-food-s-first-net-zero-plan. 
  3. ↑ Levitt, Tom (3 March 2016). "Factory farming divestment: what you need to know". https://www.theguardian.com/sustainable-business/2016/mar/03/factory-farming-divestment-explain. 
  4. ↑ "Private equity executive fights antibiotic risks in farming". 10 April 2016. https://www.ft.com/content/3bfd4e6e-fa7d-11e5-b3f6-11d5706b613b. 
  5. ↑ "Investors worth trillions are putting pressure on food companies to serve more fake meat". 9 May 2017. https://www.businessinsider.com/fairr-jeremy-coller-animal-welfare-2017-5. 
  6. ↑ "Network Members". 2025. https://www.fairr.org/about/network-members. 
  7. ↑ Mathieu, Henry (31 March 2023). "Climate risks to cause operating losses for major livestock groups, FAIRR reports" (in en-US). https://www.just-food.com/news/climate-risks-to-cause-operating-losses-for-major-livestock-groups-fairr-reports/. 
  8. ↑ Mathieu, Henry (31 March 2023). "Climate risks to cause operating losses for major livestock groups, FAIRR reports" (in en-US). https://www.just-food.com/news/climate-risks-to-cause-operating-losses-for-major-livestock-groups-fairr-reports/. 
  9. ↑ Turner, Natasha (23 May 2023). "Fairr targets fast food giants with AMR engagement" (in en-GB). https://esgclarity.com/investor-network-urges-fast-food-giants-to-tackle-bacteria-threat/. 
  10. ↑ Buallay, Amina (1 January 2021). "Sustainability reporting and agriculture industries' performance: worldwide evidence". Journal of Agribusiness in Developing and Emerging Economies 12 (5): 769–790. doi:10.1108/JADEE-10-2020-0247. ISSN 2044-0839. https://doi.org/10.1108/JADEE-10-2020-0247. 
  11. ↑ "Eat Less Meat Is Message for Rich World in Food's First Net Zero Plan" (in en). Bloomberg.com. https://www.bloomberg.com/news/articles/2023-11-26/eat-less-meat-is-message-for-rich-world-in-food-s-first-net-zero-plan. 
  12. ↑ de Sousa, Agnieszka (7 November 2023). "Rising Livestock Emissions Undermine World's Climate Fight". https://news.bloomberglaw.com/environment-and-energy/rising-livestock-emissions-undermine-worlds-climate-fight-1. 
  13. ↑ Mridul, Anay (7 November 2023). "Top 20 Meat & Dairy Producers See 3% Increase in GHG Emissions As Climate Crisis Worsens" (in en-US). https://www.greenqueen.com.hk/fairr-initiative-investor-network-report-meat-dairy-world-top-20-producers-ghg-emissions-rise-cop28/. 
  14. ↑ "Food companies face investor calls to curb antibiotic use on farms". https://www.ft.com/content/2a90eada-76e5-4c05-967f-7a403974d553. 
  15. ↑ "Investor Action on Antimicrobial Resistance". https://amrinvestoraction.org/about. 
  16. ↑ Turner, Natasha (23 May 2023). "Fairr targets fast food giants with AMR engagement" (in en-GB). https://esgclarity.com/investor-network-urges-fast-food-giants-to-tackle-bacteria-threat/. 
  17. ↑ Ramachandran, Aarti (13 August 2019). "How Big Food is responding to the alternative protein boom". https://www.weforum.org/stories/2019/08/alternative-plant-protein-market-growth-food-industry-response/. 
  18. ↑ "Investors urge food companies to shift from meat to plants-idUSKCN11W0L9/?utm_source=chatgpt.com". https://www.reuters.com/article/world/investors-urge-food-companies-to-shift-from-meat-to-plants-idUSKCN11W0L9/?utm_source=chatgpt.com. 
  19. ↑ "Supply Chain Traceability Gaps Leave Global Seafood Giants at Risk Amid Mounting Investor Attention" (in en). 4 December 2024. https://apnews.com/press-release/business-wire/agriculture-transportation-and-shipping-london-bfb0dad285b2465296d1b1f55e507501. 
  20. ↑ "ESG - The FAIRR Initiative". 6 December 2023. https://equiniti.com/uk/news-and-views/eq-views/esg-the-fairr-initiative/. 
  21. ↑ Harvey, Clare (22 May 2025). "FAIRR analysis finds wild sources of salmon feed won't keep up with salmon production". https://www.seafoodsource.com/news/environment-sustainability/fairr-analysis-finds-wild-sources-of-salmon-feed-won-t-keep-up-with-salmon-production. 
  22. ↑ Marston, Jennifer (22 September 2022). "FAIRR tackles ‘Big Meat’s’ big poop problem with manure management and pollution investor engagement". https://agfundernews.com/fairr-tackles-big-meats-big-poop-problem-with-manure-management-and-pollution-investor-engagement. 
  23. ↑ "Waste & Pollution: Phase 3 Progress Report". October 2025. https://www.fairr.org/resources/reports/waste-and-pollution-phase3-progress-report. 
  24. ↑ Thambi, S.; Chandrasekharan, T.; Chiu, C.; Susanto, E.; Palazzo, A.; Frank, S.; Havlik, P. (28 March 2023). The Financial Impact of Climate Change on the Livestock Sector. New Insights for Investors and Policymakers. https://pure.iiasa.ac.at/id/eprint/18698/. Retrieved 10 April 2025. 
  25. ↑ Wright, Helena (9 June 2022). "$14 Trillion Investor Coalition Urges FAO to Set Roadmap to 1.5 °C for Food". https://www.fairr.org/news-events/press-releases/investor-letter-fao-roadmap. 
  26. ↑ Harvey, Fiona (30 September 2024). "Scientists criticise UN agency FAO over failure to withdraw livestock emissions report". https://www.theguardian.com/environment/2024/sep/30/scientists-criticise-un-agency-fao-failure-to-withdraw-livestock-emissions-report. 
  27. ↑ "Groove Armada's Andy Cato Champions UK Regenerative Farming". 27 October 2024. https://www.bloomberg.com/news/features/2024-10-27/groove-armada-s-andy-cato-champions-uk-regenerative-farming?leadSource=uverify%20wall. 
  28. ↑ Welsh, Ian (26 March 2025). "Through the ag investor lens: the shift towards nature-based solutions". https://www.innovationforum.co.uk/articles/through-the-ag-investor-lens-the-shift-towards-nature-based-solutions. 
  29. ↑ "Climate and Nature-based Interventions in Livestock". 28 January 2025. https://www.fairr.org/resources/reports/climate-and-nature-based-interventions-in-livestock. 
  30. ↑ Wright, Helena (7 February 2025). "Climate Change and Nature Loss in the Food System". https://www.fairr.org/news-events/insights/climate-change-and-nature-loss-in-the-food-system. 
  31. ↑ Marston, Jennifer (2025-08-27). "For investors, the cost of inaction around growing water scarcity will be ‘significant,’ says FAIRR". https://agfundernews.com/for-investors-the-cost-of-inaction-around-growing-water-scarcity-will-be-significant-says-fairr. 
  32. ↑ Mathieu, Henry (31 March 2023). "Climate risks to cause operating losses for major livestock groups, FAIRR reports" (in en-US). https://www.just-food.com/news/climate-risks-to-cause-operating-losses-for-major-livestock-groups-fairr-reports/. 
  33. ↑ "The Coller FAIRR Climate Risk Tool" (in en). 1 November 2020. https://www.unpri.org/showcasing-leadership/the-coller-fairr-climate-risk-tool/8955.article. 
  34. ↑ "Salmon farmers top sustainable food producers' list" (in en). 10 November 2023. https://thefishsite.com/articles/salmon-farmers-top-sustainable-food-producers-list-mowi-grig-fairr. 
  35. ↑ team, Editorial (8 November 2023). "Salmon farmers dominate protein sustainability index" (in en-GB). https://www.fishfarmingexpert.com/bakkafrost-coller-fairr-index-grieg-seafood/salmon-farmers-dominate-protein-sustainability-index/1589694. 
  36. ↑ "Responsible Investing: Feeding the growth of sustainable farming". https://theedgemalaysia.com/article/responsible-investing-feeding-growth-sustainable-farming. 
  37. ↑ "About Launch of Coller FAIRR Climate Risk Tool 3.0 | PRI" (in en). 11 April 2023. https://collaborate.unpri.org/group/18116/about. 
  38. ↑ Askew, Katy (16 September 2022). "'Empowering companies to measure and communicate positive impact': Alt protein advocates develop reporting framework to communicate ESG credentials". https://www.foodnavigator.com/Article/2022/09/16/Empowering-companies-to-measure-and-communicate-positive-impact-Alt-protein-advocates-develop-reporting-framework-to-communicate-ESG-credentials/. 
  39. ↑ Staff, I. P. E. (2024-03-21). "People moves: Royal Mail Pensions Trustees chief joins Cartwright". https://www.ipe.com/news/people-moves-royal-mail-pensions-trustees-chief-joins-cartwright/10072248.article. 
  40. ↑ "City AM Dragon Awards 2024" (in en-GB). https://www.cityam.com/city-am-dragons-award-2024/. 
  41. ↑ "Global Excellence Awards - Winners List (2023)" (in en-GB). https://acquisitioninternational.digital/winners-list/?award=117616-2023. 
  42. ↑ Yoshida, Kaori; Temple-West, Patrick (16 December 2024). "How opaque seafood supply chains could threaten up to $3tn". Financial Times. https://www.ft.com/content/852ba351-a13b-4848-a3a9-1575f266663b. 

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