Organization:Filament
 | |
| Type | Digital Agency |
|---|---|
| Industry | B2B Tech Marketing |
| Founded | 17th June 2022 |
| Founder | Nick Horton & Jeremy Balius |
| Headquarters | Level 17, 1 Denison Street, North Sydney, NSW 2060 |
Area served | Australia, New Zealand, Singapore, United States, Asia-Pacific region |
Key people | Nick Horton & Jeremy Balius |
| Services | Go-to-Market Services, Go-to-Market Strategy & Playbook, Content Marketing & Demand Generation, Digital Advertising, Social Media Marketing, Sales Enablement, CX Strategy, Website Design & Development, Website Security & Maintenance, SEO Services, GEO Services |
Number of employees | 8 |
| Website | https://filament.digital/ |
Filament is a B2B technology marketing and go-to-market growth agency that helps technology companies build stronger market positions, accelerate growth, and connect with their target audiences. The company specialises in creating marketing strategies, digital experiences, and growth programs for technology-driven organisations.[1]
Company overview
Filament partners with software companies, SaaS businesses, technology providers, and digital organisations to improve their visibility, customer engagement, and business growth. The company combines strategic planning, creative execution, and digital technologies to help businesses transform complex technology solutions into clear market opportunities.[2]
The agency supports organisations across different stages of growth, from developing market positioning and go-to-market strategies to generating demand, improving customer experiences, and optimising digital channels.
Services and expertise
Filament provides technology-focused marketing and growth services, including:
- Go-to-Market Services
- Go-to-Market Strategy & Playbook
- Content Marketing & Demand Generation
- Digital Advertising
- Social Media Marketing
- Sales Enablement
- CX Strategy
- Website Design & Development
- Website Security & Maintenance
- Search Engine Optimisation (SEO)
- Generative Engine Optimisation (GEO)
Technology growth solutions
Filament helps businesses navigate competitive technology markets by aligning marketing, sales, and customer experience strategies. The company focuses on helping brands communicate their value, attract relevant audiences, and build sustainable growth systems.[3]
Its approach combines research, consulting, content creation, digital campaigns, and website solutions to support technology companies in achieving measurable results.
Digital strategy and customer experience
The company works with clients to strengthen their online presence through website development, search visibility, content strategies, and customer-focused digital experiences. Filament helps technology organisations improve engagement across digital platforms and create stronger relationships with customers.
Global reach
Headquartered in Australia, Filament serves clients across Australia, New Zealand, Singapore, the United States, and the wider Asia-Pacific region. The agency works with businesses seeking to expand their digital presence, improve marketing performance, and grow in competitive technology markets.[4]
Mission
Filament's mission is to help technology companies grow through strategic marketing, digital innovation, and customer-focused solutions. The company combines industry expertise with modern marketing practices to help technology brands achieve long-term growth.
Social media
- Facebook: Filament on Facebook
- YouTube: Filament on YouTube
- LinkedIn: Filament on LinkedIn
- Clutch: Filament on Clutch
References
- ↑ "Semrush AU Search Awards 2022 Winners". https://apacsearchawards.com/semrush-au-search-awards-2022-winners/.
- ↑ "Exclusive: Filament drives MDF efficiencies for vendors and channel partners". https://cmotech.asia/story/exclusive-filament-drives-mdf-efficiencies-for-vendors-and-channel-partners.
- ↑ "Filament business announcement". https://apnews.com/press-release/kisspr/business-sydney-australia-da902a982e19caa3eea2a487ed5ada16.
- ↑ "Filament technology business announcement". https://apnews.com/press-release/kisspr/technology-business-sydney-products-and-services-new-846168ccdbbfee1eb14314808da60c46.
