Organization:Project for Awesome

From HandWiki
Project For Awesome
AbbreviationP4A
FormationDecember 17, 2007; 18 years ago (2007-12-17)[‡ 1]
45-3782765[1][2]
PurposeCharity
Region served
Worldwide
Key people
Hank and John Green
Parent organization
Foundation to Decrease World Suck
Revenue (2023[2])
$2,568,823
Websiteprojectforawesome.com

File:P4A - Wikimedia Foundation - WikiRiffs.webm Project for Awesome (often abbreviated P4A) is a community-driven charitable movement on YouTube, created by the Green brothers, Hank and John, run through their Vlogbrothers YouTube channel and through their online community known as Nerdfighteria.[3][4] Formerly dubbed the Nerdfighter Power Project for Awesome, the project has taken place annually since 2007.[5][6][7] The movement was started to have YouTubers create innovative videos promoting their favorite charity and upload it by a certain deadline, with the aim that their promoted charity gains more awareness, and donations from audiences.

For most of the project's history, a central feature has been a telethon-style live stream, typically lasting 48 hours, to help coordinate viewers' efforts.[8]

Until 2019, the P4A took place each December,[9] but in 2020 it was announced that the event would be held in February moving forward, beginning with the next edition in 2021.[‡ 2]

Governance

Fundraising for the Project for Awesome is operated as a project of its parent organization, the Foundation to Decrease World Suck. The Foundation was conceived of and informally established on March 6, 2007, by Hank Green of the Vlogbrothers during the Brotherhood 2.0 project.[‡ 3][10] It was incorporated in Montana as a non-profit corporation on November 9, 2011,[11] and was designated a 501(c)(3) charitable organization by the IRS on January 23, 2013.[1][2][‡ 4][‡ 5]

As of February 2025, the Foundation is governed by a nine-member board of directors.[‡ 4][‡ 5]

History

On December 17, 2007, at noon EST, individual contributors to the Greens' original "secret project" posted over 400 videos in near simultaneity, promoting charities including UNICEF, Autism Speaks, and Toys for Tots.[5] The project successfully resulted in a large majority of videos on the YouTube front page being related to the cause, all bearing the same P4A thumbnail.[5][‡ 1] The Greens were able to accomplish this feat with the collaborative efforts of the community that follows their videos, Nerdfighteria, while also "sort of" hacking YouTube's algorithm.[12][13] Reflecting on the inaugural event in 2012, Hank Green explained, "YouTube was sort of a weird place that was fairly easy to sort of game the algorithms. And the way that the thumbnails worked and all of the different lists were important for getting views," adding, "it was sort of frowned upon to game the system, but we thought, 'What if we gamed the system for good?'"[13] The 2007 project was deemed a success, one that the Greens aimed to emulate over the following years, by uniting their community.[12]

The project returned annually on December 17 in subsequent years and increased in popularity as a grassroots attention campaign intended to simultaneously generate awareness for hundreds of charities. A concurrent telethon-style live stream event was established in 2008 to help coordinate viewers' efforts throughout the project.[8] Early live streams, primarily focused on algorithmic boosting of participating videos through community-driven mass commenting and rating,[‡ 6] were held on BlogTV in 2008[‡ 7] and Livestream.com in 2009[‡ 8] before moving to YouTube in 2010.[‡ 9][‡ 10]

Centralized fundraising began with the 2010 edition, at first via the project's website with assorted raffles and auctions.[14] As the Project for Awesome continued to grow in size, crowdfunding moved to Indiegogo in 2012, enabling a more robust system of offering physical and digital "perks" to encourage community donations to the fund, resulting in a nearly sevenfold increase in funds raised over the previous year.[15] An example of a perk would be the 2014 project's, An Imperial Affliction, a prop novel read in The Fault in Our Stars.[8]

The 2013 campaign raised $721,696 of its $869,591 total on Indiegogo, setting a then-record for the most funded video/web campaign in the platform's history.[16] Leading up to the 2014 project, John Green told The Indianapolis Star that "our goal is to find a way to raise $1 million," adding, "that's what we really hope will happen."[8] It was the first year the project successfully surpassed that mark.[17]

After the 2019 campaign, Hank Green shared on Twitter that the Young Democrats of America passed a resolution honoring the work of the P4A.[‡ 11][18]

Following three successive years of declining fundraising totals from 2017 to 2019, it was announced on April 29, 2020, that the Project for Awesome would move from December to February, citing feedback that December "is an extremely busy time" for organizers and participants alike.[‡ 12][‡ 2] As such, the event was not held in 2020, with the event next scheduled for Presidents' Day weekend in February 2021.[‡ 2] The 2021 edition also introduced a shift to Tiltify as the crowdfunding platform.

The 2021 Project for Awesome earned more in crowdfunded donations than any other year up to that point,[‡ 13] totalling $1,490,012,[‡ 14] reaching one million dollars in donations via Tiltify in under 36 hours.[‡ 15] The following year's project was the first to pass the $3 million mark.[19]

Funds raised, by event

Dates Raised Ref(s)
2007 Dec 17–18, 2007


N/A[lower-alpha 1] [14]
2008 Dec 17–18, 2008


N/A[lower-alpha 1] [14]
2009 Dec 17–18, 2009


N/A[lower-alpha 1] [14]
2010 Dec 17–18, 2010


≈$140,000[lower-alpha 2] [14][‡ 16]
2011 Dec 17–18, 2011


$71,348 [‡ 17][15]
2012 Dec 17–18, 2012


$483,426 [‡ 18][‡ 19][15]
2013 Dec 17–18, 2013


$869,591 [16]
2014 Dec 12–13, 2014


$1,226,382 [17][‡ 20]
2015 Dec 11–12, 2015


$1,546,384 [20]
2016 Dec 9–11, 2016


$2,151,285 [21]
2017 Dec 15–17, 2017


$2,029,007 [‡ 21]
2018 Dec 7–9, 2018


$1,640,051 [‡ 22]
2019 Dec 6–8, 2019


$1,430,957 [‡ 23]
2021 Feb 12–14, 2021


$2,368,016 [‡ 14]
2022 Feb 25–27, 2022


$3,236,501 [19]
2023 Feb 17–19, 2023


$3,069,995 [22]
2024 Feb 16–18, 2024


$3,531,261 [23]
2025 Feb 14–16, 2025


$3,740,594.69 [24][‡ 24]
Total ≈$27,534,799
  1. ↑ 1.0 1.1 1.2 From its inception in 2007 through the 2009 edition, the Project for Awesome was primarily an attention campaign focused on spreading awareness toward community-featured charities, and did not raise funds centrally.[5][‡ 1][‡ 6] Central fundraising began in 2010.[14]
  2. ↑ Funds raised in 2010 included ≈ $110,000 in "small donations from individuals" toward raffle entries, and ≈ $30,000 in larger donations from "notable YouTube stars".[14][‡ 16]

References

  1. ↑ 1.0 1.1 "Foundation To Decrease World Suck". 501c3Lookup.org. https://501c3lookup.org/foundation-to-decrease-world-suck_453782765. 
  2. ↑ 2.0 2.1 2.2 "Foundation To Decrease World Suck". Nonprofit Explorer. ProPublica. May 9, 2013. https://projects.propublica.org/nonprofits/organizations/453782765. 
  3. ↑ Perkins, Lucy (January 8, 2012). "Project for Awesome: Linking philanthropy with new media". Michigan Daily. http://www.michigandaily.com/article/blog-project-awesome-links-philanthropy-new-media. 
  4. ↑ Kersten, Jenna (December 15, 2011). "Project for Awesome is this weekend". BuffaloNews. http://www.buffalonews.com/life/next/article673489.ece. 
  5. ↑ 5.0 5.1 5.2 5.3 Saleem, Muhammad (December 18, 2007). "How 2 Nerdfighters Took Over YouTube". ReadWrite. http://readwrite.com/2007/12/18/how_2_nerdfighters_took_over_youtube. 
  6. ↑ Yearley, Jay (December 17, 2010). ""Project for Awesome" day lets readers bring favorite charity into spotlight with social media". Chicago Now. http://www.chicagonow.com/media-tech-connection/2010/12/project-for-awesome-day-lets-readers-bring-favorite-charity-into-spotlight-with-social-media/. 
  7. ↑ "Project for Awesome: 5 years of doing good". Official YouTube Blog. Blogspot. December 8, 2011. https://youtube-global.blogspot.com/2011/12/project-for-awesome-5-years-of-doing.html. 
  8. ↑ 8.0 8.1 8.2 8.3 Lindquist, David (December 10, 2014). "'Imperial' books among first Project for Awesome perks". The Indianapolis Star. http://www.indystar.com/story/entertainment/arts/2014/12/10/john-green-imperial-affliction-dftba-project-awesome-tfios-paper-towns/20182727/. 
  9. ↑ Morrison, Kimberlee (December 16, 2013). "Vlogbrothers Host Seventh Annual Project for Awesome". Social Times. http://socialtimes.com/vlogbrothers-host-seventh-annual-project-for-awesome_b139120. 
  10. ↑ Romano, Aja (December 17, 2012). "Project for Awesome raises over $200,000 in a few hours". The Daily Dot. http://www.dailydot.com/news/project-for-awesome-charity-campaign-vlogging/. 
  11. ↑ "Business Search". https://biz.sosmt.gov/search/business. 
  12. ↑ 12.0 12.1 Romano, Aja (June 26, 2014). "The definitive guide to the Vlogbrothers family tree". The Daily Dot. http://www.dailydot.com/geek/vlogbrothers-vidcon-family-tree/. 
  13. ↑ 13.0 13.1 Shore, Jennifer (November 9, 2012). "How 2 Brothers Turned a YouTube Experiment Into a Charitable Mission". Mashable. http://mashable.com/2012/11/09/youtube-vlogbrothers/. 
  14. ↑ 14.0 14.1 14.2 14.3 14.4 14.5 14.6 Hustvedt, Marc (December 21, 2010). "Project for Awesome (P4A), Web Video Stars Raise Over $140k For Charities". Tubefilter. http://www.tubefilter.com/2010/12/21/project-for-awesome-p4a-web-video-stars-raise-over-140k-for-charities/. 
  15. ↑ 15.0 15.1 15.2 Gutelle, Sam (December 21, 2012). "Vlogbrothers Raise $483,446 [sic] With Project For Awesome". Tubefilter. http://www.tubefilter.com/2012/12/21/vlogbrothers-project-for-awesome-fundraising/. 
  16. ↑ 16.0 16.1 Gutelle, Sam (December 23, 2013). "Vlogbrothers Raise $869,591 For Charity With Project For Awesome 2013". Tubefilter. http://www.tubefilter.com/2013/12/23/vlogbrothers-hank-john-green-project-for-awesome-2013/. 
  17. ↑ 17.0 17.1 Cohen, Joshua (December 17, 2014). "The Vlogbrothers' Project For Awesome Raises Over $1.2 Million To Decrease Worldsuck". Tubefilter. http://www.tubefilter.com/2014/12/17/project-for-awesome-p4a-vlogbrothers-million-charity/. 
  18. ↑ "Resolutions from 2019 Fall National Committee Meeting". Young Democrats of America. https://yda.org/wp-content/uploads/2022/12/Copy-of-BHM-Resoultions-Committee.pdf. 
  19. ↑ 19.0 19.1 Wurst, Emily (March 2, 2022). "2022's 'Project for Awesome' Raised $3M for Charity in 48 Hours" (in en). https://www.goodgoodgood.co/articles/project-for-awesome-2022. 
  20. ↑ "2015 Edition Of Vlogbrothers' Project For Awesome Raises $1,546,384". December 28, 2015. http://www.tubefilter.com/2015/12/28/vlogbrothers-project-for-awesome-2015-results/. 
  21. ↑ Gutelle, Sam (December 14, 2016). "Vlogbrothers' 2016 Project For Awesome Raises $2.1 Million For Charity". http://www.tubefilter.com/2016/12/14/vlogbrothers-project-for-awesome-2016/. 
  22. ↑ Wurst, Emily; Harvey, Branden (February 19, 2023). "'Project for Awesome' Livestream Raises $3M for Charity in 48 Hours" (in en). Good Good Good. https://www.goodgoodgood.co/articles/project-for-awesome-2023. 
  23. ↑ Wurst, Emily (February 18, 2024). "Hank & John Green's 'Project for Awesome' raises $3.5M for charity, breaks record" (in en). Good Good Good. https://www.goodgoodgood.co/articles/project-for-awesome-2024. 
  24. ↑ "Hank & John Green raise $3.7M in 2025 'Project For Awesome' charity livestream" (in en). Good Good Good. February 19, 2025. https://www.goodgoodgood.co/articles/project-for-awesome-2025. 

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