Organization:Sugarwise
 | |
| Formation | 2016 |
|---|---|
| Founder | Rend Platings |
| Type | Certification body |
| Headquarters | Cambridge |
Region | England |
| Fields | Nutrition, Health |
| Website | sugarwise |
Sugarwise is the international certification authority for sugar claims on food and drink. It assesses foods and beverages on the basis of their sugar claims.[1]
The authority certifies and allows use of its logo on products with no more than 5g of free sugars in 100g in a food or 2.5g of free sugars in 100ml in a beverage, that can also carry a sugar claim.[1] The low free sugar standard is derived from the World Health Organization guidelines for daily intake of free sugars.[2]
The Sugarwise Test
The Sugarwise test distinguishes between free sugars and intrinsic sugars in a food or drink product for the first time[3] and was developed by Cambridge University Scientists.[3][4]
Sugarwise adheres to the WHO guidelines on free sugar content:[5] "Free sugars include monosaccharides and disaccharides added to foods and beverages by the manufacturer, cook or consumer, and sugars naturally present in honey, syrups, fruit juices and fruit juice concentrates."[2]
Policy and Public Affairs
#DontTaxHealthy
Sugarwise was one of the two organisations behind the #DontTaxHealthy campaign to cut VAT on healthy food[6] and continues to lobby for tax breaks on low sugar food and drink.[1]
Parliamentary Engagement
Sugarwise has held Summits at the UK Houses of Parliament, chaired by Keith Vaz[7] in his capacity as Chair of the APPG for Diabetes, in a bid to promote lower-sugar food and drink and help tackle the growing threat of obesity and diabetes.[8] Sugarwise's Patron is Lord Clive Brooke, Baron Brooke of Alverthorpe.[9]
A Summit at the European parliament was convened in September 2017[10] supported by Alex Mayer. This called for tariffs to be removed for healthier food and drink across the EU post Brexit[1] And was followed by a third summit at the UK Houses of Parliament on 13 September 2017.[11]
History
Sugarwise was launched in March 2016[12][13] with the assistance of Enterprise Europe Network.[14] Mother-of-one Rend Platings founded the organisation[15] after hearing England's chief medical officer's revelation that, as a result of obesity, today's generation of parents may be the first to outlive their children.[16]
The Sugarwise logo was developed by design firm Pemberton & Whitefoord (P&W)[17] with the support of Tesco.[18]
The first product to be certified was JimJams reduced-sugar chocolate spread.[19][13]
In July 2017 Sugarwise certified "Sugar Free" recipes magazine sold in UK supermarkets.[20]
References
- ↑ 1.0 1.1 1.2 1.3 "Healthiest products should be tariff-free post Brexit, says Sugarwise" (in en-GB). FoodNavigator.com. http://www.foodnavigator.com/Policy/Healthiest-products-should-be-tariff-free-post-Brexit-says-Sugarwise.
- ↑ 2.0 2.1 "WHO - WHO calls on countries to reduce sugars intake among adults and children". https://www.who.int/mediacentre/news/releases/2015/sugar-guideline/en/. Retrieved 23 December 2018.
- ↑ 3.0 3.1 "Labels To Help Identify Added Sugar In Foods". https://news.sky.com/story/labels-to-help-identify-added-sugar-in-foods-10200125. Retrieved 23 December 2018.
- ↑ "Cambridge: New app to show how much sugar is in food". https://www.itv.com/news/anglia/update/2016-03-11/cambridge-new-app-to-show-how-much-sugar-is-in-food/.
- ↑ Rend Platings (2016-02-15), Rend Platings BBC News 130216 1726, https://www.youtube.com/watch?time_continue=1&v=k_-iEe6-vF8, retrieved 2017-10-09
- ↑ "A sugar tax 'won't solve the obesity crisis'. Here's why". 12 January 2017. https://www.independent.co.uk/news/business/news/vat-cut-reduction-healthy-food-punishing-consumers-sugar-tax-obesity-campaign-donttaxhealthy-fizzy-a7523991.html. Retrieved 23 December 2018.
- ↑ "The UK Sugar Summit". 19 October 2016. https://www.anhinternational.org/news/the-uk-sugar-summit/.
- ↑ "Sugar rush – industry leaders to swarm Parliamentary summit - Business Weekly - Technology News - Business news - Cambridge and the East of England". https://www.businessweekly.co.uk/news/food-and-beverage/sugar-rush-%C3%A2%C2%80%C2%93-industry-leaders-swarm-parliamentary-summit.
- ↑ "Announcement of Lord Brooke's Patronage by CEO of Sugarwise". https://www.linkedin.com/feed/update/urn:li:activity:6625393669191024640/.
- ↑ "The Sugar Summit in Brussels #SugarSummit". https://www.eventbrite.co.uk/e/35048379647?aff=efbneb.
- ↑ "Netmums and Sugarwise survey reveals parents' "struggle to find low sugar foods in-store" | Cost Sector Catering". http://costsectorcatering.co.uk/netmums-and-sugarwise-survey-reveals-parents%E2%80%99-%E2%80%9Cstruggle-find-low-sugar-foods-store%E2%80%9D.
- ↑ "New Nutrition Business Development". https://www.new-nutrition.com/article/displayArticle/1432.
- ↑ 13.0 13.1 Sugarwise. "Rend Platings Sky News 110316 0939". https://www.youtube.com/watch?v=DZ1g3qVO2dA. Retrieved 23 December 2018.
- ↑ Innovate UK (19 December 2016). "Innovation coaching helps UK firms to thrive in European markets". https://www.gov.uk/government/case-studies/innovation-coaching-helps-uk-firms-to-thrive-in-european-markets. Retrieved 9 February 2021.
- ↑ Sugarwise. "Rend Platings on BBC Inside Out on 15th February 16 1930 Sugarwise". https://www.youtube.com/watch?v=aIST3vxXl_E. Retrieved 23 December 2018.
- ↑ Malhotra, Aseem (31 October 2016). "Sugar Is the New Tobacco, so Let's Treat It That Way". Medscape. http://www.medscape.com/viewarticle/871064. Retrieved 2017-08-25.
- ↑ "Sugarwise marque to launch across Europe" (in en-US). Packaging News. 2017-08-10. https://www.packagingnews.co.uk/news/markets/food/sugarwise-marque-launch-across-europe-10-08-2017.
- ↑ "Tesco helps mum create low sugar food certification brand". https://www.campaignlive.co.uk/article/tesco-helps-mum-create-low-sugar-food-certification-brand/1384476.
- ↑ "Reduced-sugar spreads brand JimJams gains 'landmark' listing". 24 July 2016. https://www.foodbev.com/news/reduced-sugar-spreads-brand-jimjams-secures-landmark-listing/.
- ↑ Croce, Maria (25 July 2017). "Reducing Sugar Intake Is Sweet Deal for Health". Daily Record. https://www.thefreelibrary.com/Reducing+sugar+intake+is+sweet+deal+for+health.-a0499166964.
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