Philosophy:Spornosexual

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Short description: Portmanteau of sports, porn and metrosexual

Spornosexual is a blend of sports and the clipping porno, compounded with sexual. The term was coined by Mark Simpson in 2014 to describe a man "who is influenced in his appearance by the stars of sport and pornography".[1][2][3] It recognises young men who use "their toned bodies on social media as a means of feeling valuable in society."[4] Jamie Hakim has described this as a "power-shift of a segment of society who have historically defined themselves through their mind, whilst at the same time defining those they have subordinated - such as women - through their bodies".[5]

Simpson also coined the term metrosexual in 1994.[6][7]

Details

The term originated in an article by cultural commentator Mark Simpson in 2014;[8][9] Simpson's metrosexual is a portmanteau of metropolitan and heterosexual.[10] He describes spornosexuals as frequently working class men who exercise at a gym in order to share eroticised selfies of their toned bodies on social media.[8][11] Simpson considers spornosexuality as the second,[12] more extreme,[13] generation of metrosexuality, since the "uptake by men of products, practises and pleasures previously ring-fenced for women and gay men" has become normalised.[12] Instead, Simpson claims, spornosexual men want to be recognised for their bodies rather than their clothes.[12][14] Examples of such men include Dan Osborne, Thom Evans, David McIntosh[12][15][16] and Cristiano Ronaldo.[17][18][19]

Jamie Hakim's research, "The Spornosexual: the affective contradictions of male body-work in neoliberal digital culture", was published in the Journal of Gender Studies in 2016.[20] Hakim writes that young men defining their value through their body is a response to the effects of austerity on them since 2008, when the ability to create value through other means became harder.[8][21][22] "This is all the more surprising because this use of body-image to derive social value has long been associated with groups men tended to be viewed as inferior."[5] HuffPost said this research "went as far as blaming the financial crisis for the rise of the 'Spornosexual'".[4]

Greg Wolfman has written about a proliferation of men's "consumer lifestyles", or "marketed manhoods", that includes spornosexual with lumbersexual and hipster.[23]

See also

References

  1. ↑ Bilmes, Alex (8 October 2014). "When did male body hair become a bad thing?". The Guardian. ISSN 0261-3077. https://www.theguardian.com/fashion/shortcuts/2014/oct/08/when-did-male-body-hair-become-such-a-bad-thing. Retrieved 2019-11-23. 
  2. ↑ Phillip, Abby (10 June 2014). "Step aside, metrosexuals, and make way for … the spornosexual man?". The Washington Post. http://www.washingtonpost.com/blogs/style-blog/wp/2014/06/10/step-aside-metrosexuals-and-make-way-for-the-spornosexual-man/. Retrieved 29 November 2019. 
  3. ↑ "Addio al metrosexual, è arrivato lo "spornosexual"". 16 February 2016. http://www.corrieredellosport.it/news/sport-e-style/2016/02/16-8548706/addio_al_metrosexual_arrivato_lo_spornosexual/. Retrieved 2019-11-29. 
  4. ↑ 4.0 4.1 Baruchin, Uri (September 2016). "Marketing Should Promote A New Masculinity". https://www.huffingtonpost.co.uk/uri-baruchin/marketing-masculinity_b_11793250.html. Retrieved 2020-07-25. 
  5. ↑ 5.0 5.1 "Men post sexy gym pictures on social media to compensate for loss of power". 12 August 2016. https://www.ibtimes.co.uk/men-post-sexy-gym-pictures-social-media-compensate-loss-economic-power-1575556. Retrieved 2020-07-25. 
  6. ↑ Pithers, Ellie (22 September 2014). "The Terrible Rise Of The 'Spornosexual'". http://www.esquire.co.uk/culture/features/7063/rise-of-the-spornosexual/. Retrieved 2019-11-29. 
  7. ↑ "Men: What's A Spornosexual And Are You One?". 12 June 2014. https://www.huffingtonpost.co.uk/2014/06/12/spornosexuals-men-sex-porn-sport_n_5487164.html. Retrieved 2019-11-23. 
  8. ↑ 8.0 8.1 8.2 "Austerity has caused young men to turn into 'spornosexuals'". 11 August 2016. http://www.independent.co.uk/voices/spornosexuals-spornosexuality-austerity-young-men-working-out-bodies-power-society-a7184876.html. Retrieved 2019-11-23. 
  9. ↑ "The rise of the spornosexual". 15 October 2014. http://www.standard.co.uk/lifestyle/esmagazine/the-rise-of-the-spornosexual-9796450.html. Retrieved 2019-11-29. 
  10. ↑ "Mark Simpson: "La metrosexualidad es hoy lo normal, llega el spornosexual"". 15 February 2016. https://www.lavanguardia.com/lacontra/20160215/302159860398/la-metrosexualidad-es-hoy-lo-normal-llega-el-spornosexual.html. Retrieved 2019-11-29. 
  11. ↑ "Is it time to meet the post-metrosexual generation: spornosexuals?". 12 June 2014. https://www.straight.com/blogra/665446/it-time-meet-post-metrosexual-generation-spornosexuals. Retrieved 2019-11-23. 
  12. ↑ 12.0 12.1 12.2 12.3 Simpson, Mark (10 June 2014). "The metrosexual is dead. Long live the 'spornosexual'". Daily Telegraph. ISSN 0307-1235. https://www.telegraph.co.uk/men/fashion-and-style/10881682/The-metrosexual-is-dead.-Long-live-the-spornosexual.html. Retrieved 2019-11-23. 
  13. ↑ Olesker, Max (12 January 2015). "The Rise And Rise of the Spornosexual". http://www.esquire.co.uk/culture/features/7588/the-rise-and-rise-of-the-spornosexual/. Retrieved 2019-11-29. 
  14. ↑ "Spornosexuals: what is this new generation of men?". 13 June 2014. https://www.theweek.co.uk/people/58963/spornosexuals-what-is-this-new-generation-of-men. Retrieved 2019-11-23. 
  15. ↑ "Is 'spornosexual' the new metrosexual?". 11 June 2014. https://nypost.com/2014/06/10/is-spornosexual-the-new-metrosexual/. Retrieved 2019-11-23. 
  16. ↑ "'Spornosexuals' the new metrosexuals". 10 June 2014. https://www.news.com.au/lifestyle/beauty/for-men/is-spornosexual-the-new-metrosexual/news-story/e7a5d37d59a344f029a7ec83f547b69f. Retrieved 2019-11-29. 
  17. ↑ Cutler, Teddy (20 February 2016). "Meet Generation Spornosexual, spearheaded by Cristiano Ronaldo". https://www.newsweek.com/why-cristiano-ronaldo-symbol-spornosexual-movement-428559. Retrieved 2019-11-29. 
  18. ↑ "Forget metrosexuals, Cristiano Ronaldo is actually a spornosexual". 16 February 2016. https://www.irishexaminer.com/breakingnews/sport/soccer/forget-metrosexuals-cristiano-ronaldo-is-actually-a-spornosexual-720934.html. Retrieved 2019-11-29. 
  19. ↑ "Cristiano Ronaldo a spornosexual at Real Madrid, Van Gaal explains truth of Bastian Schweinsteiger move to Manchester United, Leeds United fans protest owner, Pep Guardiola Manchester City, Chelsea, Tottenham". 16 February 2016. https://www.foxsports.com.au/football/premier-league/paper-talk/paper-talk-how-ronaldos-leading-a-new-frontier-of-men-lvg-reveals-truth-behind-schweinsteigers-united-move/news-story/c8e0b34c0bd905a0e32eaf21684d2382. Retrieved 2019-11-29. 
  20. ↑ "Young men aged 16-25 striving for picture-perfect bodies". 11 August 2016. https://inews.co.uk/news/health/austerity-economic-crisis-youung-men-gym-spornosexual-535723. Retrieved 2019-11-29. 
  21. ↑ "Quiz: Are you a 'spornosexual'?". 12 August 2016. https://metro.co.uk/2016/08/12/quiz-are-you-dating-a-spornosexual-the-ultragroomed-men-on-the-rise-because-of-austerity-6062491/. Retrieved 2019-11-23. 
  22. ↑ "The Spornosexual - UEA". https://www.uea.ac.uk/humanities/gender-studies/research/the-spornosexual. Retrieved 2019-11-29. 
  23. ↑ Wolfman, Greg (5 May 2017). "Metrosexual, hipster, spornosexual: why do we keep redefining men?". https://www.yahoo.com/news/metrosexual-hipster-spornosexual-why-keep-084043214.html. Retrieved 2020-07-25. 

Further reading



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