Physics:Museum of Illusions
 Exhibit in the Museum of Illusions in Toronto | |
| Established | 2015 in Zagreb, Croatia |
|---|---|
| Founder | Tomislav Pamuković Roko Živković |
| President | Teo Širola |
| Owner | Metamorfoza d.o.o. |
| Website | museumofillusions.com |
The Museum of Illusions (Croatian: Muzej iluzija) is a franchise of museums that host a variety of exhibits of optical and other types of illusions.[1] The first museum in the franchise was opened in 2015 in Zagreb, Croatia. As of May 2023, the franchise consists of 43 museums in 25 countries.[2] The franchise is operated by Metamorfoza d.o.o.,[3] which is, as of 2021, majority-owned by Invera Equity Partners.[4]
History
The idea for the museum was started by Tomislav Pamuković and Roko Živković after contemplating on "how to escape the corporate environment" and "making something my own".[5] According to them, it was inspired by the National Geographic television show Brain Games.[5] The first museum opened in 2015 in Zagreb, Croatia,[6] with "two years passing between idea and realization".[2] The franchising started in 2016 with museums opening in Zadar, Croatia and Ljubljana, Slovenia.[7][8] The franchise later expanded into multiple countries,[9] with the largest museum opening in September 2023 in Las Vegas, United States.[10][11]
See also
- List of museums in Croatia
- List of museums in Qatar
References
- ↑ Nalewicki, Jennifer (2017-11-03). "Inside the Mind-Bending World of the Museum of Illusions" (in en). https://www.smithsonianmag.com/travel/inside-mind-bending-world-museum-illusions-180967004/.
- ↑ 2.0 2.1 Polonijo, Danijela (2023-05-19). "Njihov uspjeh nije iluzija, imaju 43 muzeja diljem svijeta, a tek su krenuli" (in hr). https://hr.bloombergadria.com/biznis/kompanije/29668/njihov-uspjeh-nije-iluzija-imaju-43-muzeja-diljem-svijeta-a-tek-su-krenuli/news.
- ↑ Miletić, Mladen (2023-02-10). "Hrvatskom hit muzeju 2022. bila je najbolja u povijesti. Američki ured otvaraju do ljeta" (in hr). https://www.poslovni.hr/lifestyle/za-muzej-iluzija-2022-bila-je-najbolja-u-povijesti-americki-ured-otvaramo-do-ljeta-4375768.
- ↑ Zadravec, Marta (2021-07-26). "Invera Equity Partners invests in the Museum of Illusion". https://cvca.hr/invera-equity-partners-invests-in-the-museum-of-illusion/.
- ↑ 5.0 5.1 Mitrović, Mia (2021-05-14). "Kada smo počeli govoriti da otvaramo Muzej iluzija, mislili su da smo pukli" (in hr). https://www.vecernji.hr/kultura/kada-smo-poceli-govoriti-da-otvaramo-muzej-iluzija-mislili-su-da-smo-pukli-1492351.
- ↑ "Video. Croatia: the Museum of Illusion has opened its doors in Zagreb" (in en). 2015-07-08. https://www.euronews.com/video/2015/07/08/croatia-the-museum-of-illusion-has-opened-its-doors-in-zagreb?p=4.
- ↑ Ivanuš, Ivan (2017-11-24). "Muzej Iluzija otvorio vrata u Omanu, zagrebački muzej dobio dva nova eksponata, a u prosincu se otvara UNICEF-ova izložba" (in hr). https://www.nacional.hr/muzej-iluzija-otvorio-vrata-u-omanu-zagrebacki-muzej-dobio-dva-nova-eksponata-a-u-prosincu-se-otvara-unicef-ova-izlozba/.
- ↑ Morović Rudić, Žana (2016-06-06). "Muzej iluzija - nova atrakcija u Zadru" (in hr). https://radio.hrt.hr/radio-zadar/vijesti/muzej-iluzija-nova-atrakcija-u-zadru-3802444.
- ↑ Trejos, Nancy. "The new Museum of Illusions in New York: It will boggle your mind" (in en-US). https://www.usatoday.com/story/travel/2018/09/21/family-friendly-museum-illusions-opens-new-york-city/1377731002/.
- ↑ Filipović, Luka (2024-01-21). "Oni prodaju iluzije i tuku se s 'velikim dečkima': Izbacio nas je Musk, a pobijedili smo Samsung i Nike" (in hr). https://www.tportal.hr/biznis/clanak/oni-prodaju-iluzije-i-tuku-se-s-velikim-deckima-izbacio-nas-je-musk-a-pobijedili-smo-samsung-i-nike-foto-20240121.
- ↑ Tsoneva, Annie (2023-09-04). "Croatia's Museum of Illusions expands to Las Vegas" (in en). https://seenews.com/news/croatias-museum-of-illusions-expands-to-las-vegas-832915.
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