Robinson list

From HandWiki
Short description: List to opt-out of receiving marketing

A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.[1]

Examples

Country Organization Name Excludes Reference
 Belgium Belgian Association of Marketing Robinson list
[2]
 United Kingdom Data & Marketing Association Telephone Preference Service Phone
Mailing Preference Service (The MPS list) Mail
[3]
 Canada Canadian Radio-television and
Telecommunications Commission 		National Do Not Call List Phone
Canada Post Consumers' Choice program Mail (unaddressed)
[4]
Addressed advertising reduction Mail (addressed)
[5]
 Finland Data & Marketing Association of Finland Mailing and telephone preference services Mail, Phone
[6]
 France
  • Liste orange
  • "Orange List"
 Italy Fondazione Ugo Bordoni
  • Registro Pubblico delle Opposizioni
  • "Public Registry of Oppositions"
[7]
 Spain Asociación Española de Economía Digital Robinson list
[8]
 Sweden NIX-Telefon
  • NIX-registret
  • "The NIX registry"
 Phone
[9]
 United States Federal Trade Commission National Do Not Call Registry Phone
 Australia Australian Communications and Media Authority Do Not Call Register Phone
 New Zealand The Marketing Association New Zealand Name Removal Service Mail, Phone
[10][11][12]
 Singapore Personal Data Protection Commission Do Not Call Registry Phone
[13]

See also

References

  1. ↑ Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; Peters, Kay; Rinas, Diane (2007-10-14) (in en). International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer Science & Business Media. p. 134. ISBN 978-3-540-39632-1. https://books.google.com/books?id=cxhUt_5EflAC&dq=%22robinson+list%22+crusoe&pg=PA134. 
  2. ↑ "Robinsonlist". Robinsonlist.be. http://www.robinsonlist.be/. Retrieved 2013-10-30. 
  3. ↑ "Mailing Preference Service". mpsonline.org.uk. http://www.mpsonline.org.uk/. Retrieved 2022-03-24. 
  4. ↑ "Consumers’ Choice program". https://www.canadapost-postescanada.ca/cpc/en/personal/receiving/consumers-choice.page. 
  5. ↑ "How to reduce the amount of advertising mail you receive". https://www.canadapost-postescanada.ca/cpc/en/support/kb/receiving/delivery-faq/how-to-stop-receiving-advertising-mail. 
  6. ↑ "ASML - Data & Marketing Association of Finland". https://www.asml.fi/english/. 
  7. ↑ "Registro Pubblico delle Opposizioni" (in Italian). http://www.registrodelleopposizioni.it/. Retrieved 2017-04-03. 
  8. ↑ "Servicios de Listas Robinson". Listarobinson.es. http://www.listarobinson.es/. Retrieved 2012-07-31. 
  9. ↑ "The NIX registry". Kontakta. https://www.kontakta.se/the-nix-registry/. 
  10. ↑ "Ditch the direct mail?". Ministry of Consumer Affairs. 19 May 2008. Archived from the original on 14 May 2010. https://web.archive.org/web/20100514220031/http://www.consumeraffairs.govt.nz/mediacentre/wordofadvice/2008/20080519.html. Retrieved 5 February 2010. 
  11. ↑ Pilcher, Pat (21 October 2008). "Spam vs junk mail - which is the lesser evil?". The New Zealand Herald. http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10538625&pnum=0. Retrieved 30 October 2011. 
  12. ↑ "Telemarketing - What can you do?". Consumer NZ. 1 October 2007. Archived from the original on 2 May 2010. https://web.archive.org/web/20100502221146/http://www.consumer.org.nz/reports/telemarketing/what-can-you-do. Retrieved 5 February 2010. 
  13. ↑ "Do Not Call Registry". Personal Data Protection Commission. 23 Feb 2020. https://www.dnc.gov.sg/index.html. 




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