SEMrush

From HandWiki
SEMrush
Type of businessPrivate
Type of site
Digital marketing
Founded2008; 16 years ago (2008)
HeadquartersBoston, U.S.
Area servedInternational
Founder(s)Oleg Shchegolev and Dmitry Melnikov
Key peopleOlga Andrienko, Fernando Angulo
IndustryAdvertising, Information technology
WebsiteSEMrush.com
Alexa rankIncrease 5,149 (Global, (As of March 2019))[1]
RegistrationOptional
Launched2008
Current statusOnline

SEMrush is a software as a service (SaaS) company based in Boston that sells online visibility and marketing analytics software subscriptions.[2] It was founded by Oleg Shchegolev and Dmitry Melnikov as a SEO tool and a browser extension before adopting the SaaS model. The software provides a range of functions and insights primarily leveraged in the strategic planning and execution of digital marketing. The basic funciton of the tool is to input a domain name to gather intelligence data on that domain's website traffic information, organic and paid keywords, projected Google Ads spend, backlink data, and other SEO-related data.[3][4][5] The tool also has more advanced functions such as SEO audits, topic research, competitor insights, pay-per-click ad history logs, keyword position tracking & lead generation tools.

The company's customers include eBay, Quora, Booking.com, Hewlett Packard Enterprise, and BNP Paribas.[6]

History

Oleg Shchegolev and Dmitry Melnikov started off as SEO enthusiasts who were interested in industry developments and new technologies and wanted to build a tool that could identify market trends and best industry practices.[7] After sharing their first findings with friends and local influencers, more people were curious and started using it daily. Through word of mouth, the tool started increasing in popularity and a community of influencers grew as a result.

The software was first launched as Seodigger before being launched as a Firefox extension and was subsequently renamed to SeoQuake Company in 2007[8] and eventually to SEMrush with more than 650 employees in offices in Boston, Philadelphia, Czech Republic, Cyprus, and Russia . In 2016, it reached its milestone of 1,000,000 users with clients in more than 100 countries.[7]

In April 2018, the company received $40m (USD) in a funding round co-led by venture capital firms Greycroft, e.ventures, and Siguler Guff, for expansion to various search platforms including to those owned by Amazon, Microsoft, and Baidu.[9][10]

In 2019 SEMrush released a product called "Sellerly", which provides Amazon retailers the ability to split test product detail pages.[11] Also in 2019 the company released a tools called "Traffic Analytics API", which is used for gathering various online data.[12] According to Forbes , "the company increased its user base by 45% in 2019".[13]

Awards

  • Best SEO Software Suite by U.S. Search Awards 2019 [14]
  • Best SEO Software Suite by 2018 UK Search Awards [15]

See also

References

  1. ↑ "semrush.com Site Info". Alexa Internet. https://www.alexa.com/siteinfo/semrush.com. Retrieved March 12, 2019. 
  2. ↑ Sabin-Wilson, Lisa (April 17, 2017). [https://books.google.es/books?id=jixzDgAAQBAJ&pg=PA64&dq=semrush&hl=en&sa=X&ved=0ahUKEwjBi6Ti08HZAhUEPsAKHfWqB38Q6AEIWDAH#v=onepage&q=semrush&f=false WordPress All-in-One For Dummies (For Dummies (Computers) 3rd Edition The SEO Battlefield: Winning Strategies for Search Marketing Programs 1st Edition]. O'Reilly Media; 1 edition. p. 64. ISBN 978-1491958377. https://books.google.es/books?id=jixzDgAAQBAJ&pg=PA64&dq=semrush&hl=en&sa=X&ved=0ahUKEwjBi6Ti08HZAhUEPsAKHfWqB38Q6AEIWDAH#v=onepage&q=semrush&f=false. 
  3. ↑ "SEMrush SEO Ranking Factors 2017 Report Cites Factors Google Denies As Ranking Signals". Seroundtable. https://www.seroundtable.com/semrush-seo-ranking-factors-2017-study-24765.html. Retrieved 2018-02-14. 
  4. ↑ "Interview with Oleg Shchegolev, CEO and Co-Founder of SEMrush". We Rock Your Web. https://www.werockyourweb.com/semrush-oleg-shchegolev/. Retrieved 2018-02-15. 
  5. ↑ "Research keywords to outrank your competition". Array Internet. https://arrayinternet.com/blog/semrush-review-outrank-competition/. Retrieved 2018-02-14. 
  6. ↑ "Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion". Wall Street Journal. https://www.wsj.com/articles/search-marketing-firm-semrush-raises-40-million-to-fund-expansion-1524582001?mod=searchresults&page=1&pos=1. Retrieved 2018-04-29. 
  7. ↑ 7.0 7.1 Shulman, Robyn (2017-07-04). "Oleg Shchegolev & Dmitri Melnikov: How These Two Self-Proclaimed Enthusiastic Nerds Built A Global SEO Company". https://www.huffingtonpost.com/entry/oleg-shchegolev-dmitri-melnikov-how-these-two-self_us_58e79624e4b00dd8e016eadd. 
  8. ↑ "SeoQuake Presents New SEO Product for Analyzing Web Sites' Search Engines Traffic". 2007-06-04. https://www.prweb.com/releases/2007/06/prweb530661.htm. 
  9. ↑ "Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion". Wall Street Journal. https://www.wsj.com/articles/search-marketing-firm-semrush-raises-40-million-to-fund-expansion-1524582001?mod=searchresults&page=1&pos=1. Retrieved 2018-04-29. 
  10. ↑ "Tech tracker round-up: Twitter posts healthy profit, Pusher raises $8 million in funding". Evening Standard. https://www.standard.co.uk/business/tech-tracker-roundup-twitter-posts-healthy-profit-pusher-raises-8-million-in-funding-a3823456.html. Retrieved 2018-04-29. 
  11. ↑ "SEMrush Delivers Double-digit User Base Growth and Successful Entrance Into Emerging Markets". https://www.bloomberg.com/press-releases/2020-01-16/semrush-delivers-double-digit-user-base-growth-and-successful-entrance-into-emerging-markets. 
  12. ↑ "SEMrush Announces New Website Traffic Data API for Market Intelligence". https://markets.businessinsider.com/news/stocks/semrush-announces-new-website-traffic-data-api-for-market-intelligence-1027973311. 
  13. ↑ "SEMrush Crushes 2019 Goals With Growth Strategy And Experimentation". https://www.forbes.com/sites/moiravetter/2020/01/16/semrush-crushes-2019-goals-with-growth-strategy-and-experimentation/#1d8f798f1603. 
  14. ↑ "U.S. Search Awards 2019: Last Call for Entries July 5" (in en). 2019-06-25. https://www.searchenginejournal.com/us-search-awards-2019-last-call-for-entries/313533/. 
  15. ↑ "2018 Winners | UK Search Awards". https://www.searchawards.co.uk/2018-winners. 




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