Social:-washing
From HandWiki
Short description: Suffix in the English language
The -washing suffix is used in various fields to discuss an individual's or organization's claimed promotion of pro-social values without putting those values into practice, or to distract from other harmful practices.[1] It originates from the concept of whitewash paint; by the 17th century "whitewashing" had become a term suggesting an effort to give a particular appearance and to conceal negative aspects.[2] The origin of "washing" as a suffix gained popularity in 1986 when Jay Westerveld coined the term "greenwashing" to criticize false corporate promotion of an eco-friendly image.[1] The suffix was subsequently expanded to discuss a broader range of deceptive practices by corporations and other institutions.[3]
List
- AI washing – Marketing tactic
- Social:Artwashing
- Social:Bluewashing
- Social:Greenwashing
- Social:Humanewashing
- Social:Redwashing
- Social:Sportswashing
- Social:Well-being washing
References
- ↑ 1.0 1.1 Kuczynski, Sasha (December 2022). Dirty Tricks, Clean Image: The Rhetoric of Washing Strategies (MA thesis). Long Beach.
- ↑ Elsesser, Kim (30 May 2024). "Pinkwashing, Greenwashing And Momwashing Explained". https://www.forbes.com/sites/kimelsesser/2024/05/30/pinkwashing-greenwashing-and-momwashing-explained/.
- ↑ Reicin, Eric (30 July 2024). "Washing Away Deceptive Business Practices". https://www.forbes.com/councils/forbesnonprofitcouncil/2024/07/30/washing-away-deceptive-business-practices/?streamIndex=0.
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