Social:Brand-new
From HandWiki
In marketing, brand-new products or services are created and promoted under a new brand. This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies.[1] The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity, generating ideas on how to approach that opportunity, and commercializing a product by communicating how the product covers the needs.[2]
Companies may introduce brand-new products that replace previous products, as a leading function for marketing, instead of making small incremental improvements on existing products.[3]
See also
References
- ↑ Rajagopal (2009). International Marketing, 1E. Vikas Publishing House Pvt Ltd. pp. 239. ISBN 978-8125918561.
- ↑ G. Michael Maddock; Luisa C. Uriarte; Paul B. Brown (May 2020). Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models. John Wiley & Sons, 2011. ISBN 978-1118061459. https://books.google.com/books?id=ufG9A7nMlDsC&q=%22brand+new%22&pg=PA12.
- ↑ Jon Sundbo (1998). The Theory of Innovation: Entrepreneurs, Technology and Strategy. Edward Elgar Publishing. pp. 131. ISBN 1781008892. https://books.google.com/books?id=VurHZn3_8IcC&q=%22brand+new%22+marketing+strategy&pg=PA131.
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