Social:Grabyo
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| Type of business | Private |
|---|---|
| Founded | 2013 |
| Headquarters | London, UK |
| Area served | Worldwide |
| Founder(s) | Will Neale |
| Key people | Gareth Capon (CEO), Will Neale (Founder) |
| Industry | Internet |
| Website | www |
| Current status | Active |
Grabyo is a browser-based live video production suite integrated with popular social media platforms such as Facebook, YouTube, Instagram, Snapchat, Twitter and Periscope. The cloud-based technology is used by major sports federations and media companies to produce professional-quality live streams and video clips for digital audiences. It is headquartered in London and has offices in Barcelona and New York.
The company is removing the traditional costs and complexities of professional video production, editing, management and distribution. Its design and workflows allow production and distribution of high-end live shows (such as sports or music events) and video clips (such as pre-match warm-ups, behind-the-scene activities and instant highlights). For example, Grabyo's technology was used by Eurosport to publish over 9,000 social video clips during the winter Olympics.[1] It is used to build digital fan bases, drive TV audiences and generate revenue from third party sponsors and pay-TV subscriptions.[2]
It is benefiting from the rapid growth of video consumption through social platforms, happening primarily on mobile.[3] It was founded in 2013 and now works with many of the largest sports rights owners and media companies globally including La Liga,[4] NHL,[5] Eurosport,[6] Sky Sports,[7] the Brit Awards,[8] FIFA World Cup,[9] Channel 5,[10] ATP World Tour, Ryder Cup, FIA Formula E Championship, UFC,[11] The Championships, Wimbledon,[12] the Premier League, BT Sport, beIN Sports, ATP Media and Real Madrid C.F.[13]
Grabyo is the 77th fastest growing company in Europe and 3rd fastest growing technology company in the UK according to the Financial Times' FT 1000 Europe.[14]
Investors
The company's investors include Oliver Slipper (Founder of Perform Group), Jorg Mohaupt (Head of TMT at Access Industries), Nicole Junkermann (Entrepreneur and Investor) and global sports stars Cesc Fàbregas, Thierry Henry, Robin van Persie and NBA star Tony Parker.[15]
References
- ↑ Joseph, Seb (April 7, 2018). "‘We’re not chasing audiences’: Eurosport on its pivot to streaming". Digiday. https://digiday.com/marketing/not-chasing-audiences-eurosport-pivot-streaming/. Retrieved May 23, 2018.
- ↑ Mai, HJ (July 8, 2016). "Social Video Service Provider Grabyo Expects Live Streaming To Boost Rights Values". Sports Business Daily. http://www.sportsbusinessdaily.com/Global/Issues/2016/07/08/Media/Grabyo-live-streaming.aspx. Retrieved September 19, 2016.
- ↑ "Meet Thierry Henry-backed startup Grabyo that's wooed Wimbledon". The Daily Telegraph. https://www.telegraph.co.uk/technology/2016/04/16/meet-thierry-henry-backed-startup-grabyo-thats-wooed-wimbledon/. Retrieved September 19, 2016.
- ↑ "La Liga Partners With Social Video Platform Grabyo To Boost Global Reach". Forbes. https://www.forbes.com/sites/kurtbadenhausen/2015/11/05/la-liga-partners-with-social-video-platform-graybo-to-boost-global-reach/#5967d8f07d28. Retrieved September 26, 2016.
- ↑ Farber (March 27, 2015). "Premier League stars chip in to help video sharing firm Grabyo raise $2m". Broadcast. http://m.broadcastnow.co.uk/5085816.article. Retrieved April 7, 2015.
- ↑ Ingham, Edmund (August 14, 2015). "Real Time Video Platforms For Broadcasters And Rights Holders Are Bringing Sports Clips To Newsfeeds". Forbes.com. https://www.forbes.com/sites/edmundingham/2015/08/14/real-time-video-platforms-for-broadcasters-and-rights-holders-are-bringing-sports-clips-to-newsfeeds/. Retrieved September 9, 2015.
- ↑ Williams-Grut, Oscar (February 23, 2014). "Which apps will become WhatsApps? After the billion-dollar purchase of the messaging service, a guide to the best UK tech firms". The Independent. https://www.independent.co.uk/life-style/gadgets-and-tech/news/which-apps-will-become-whatsapps-after-the-billiondollar-purchase-of-the-messaging-service-a-guide-to-the-best-uk-tech-firms-9146868.html. Retrieved April 22, 2014.
- ↑ Farber (February 18, 2014). "Twitter to offer near-live Brits clips". Broadcast. http://www.broadcastnow.co.uk/news/multiplatform/twitter-to-offer-near-live-brits-clips/5067831.article. Retrieved May 9, 2014.
- ↑ Sawyers, Paul (June 12, 2014). "ITV will bring UK football fans near-live highlights of World Cup action on Twitter and Facebook". TNW. https://thenextweb.com/uk/2014/06/12/itv-will-bring-uk-football-fans-near-live-highlights-world-cup-action-via-twitter-facebook/. Retrieved June 12, 2014.
- ↑ Murphy, David (February 18, 2014). "Grabyo Study Shows Social’s Power in Promoting TV Content". Mobile Marketing Magazine. http://mobilemarketingmagazine.com/grabyo-social-tv. Retrieved May 31, 2014.
- ↑ Farber, Alex (November 26, 2014). "Footballers back video sharing firm Grabyo". Broadcast. http://www.broadcastnow.co.uk/news/multiplatform/footballers-back-video-sharing-firm-grabyo/5080366.article. Retrieved November 26, 2014.
- ↑ Spangler, Todd (June 10, 2014). "Wimbledon 2014 Tennis Live Video Clips Will Be Shareable on YouTube, Facebook and Twitter". Variety. https://variety.com/2014/digital/news/wimbledon-video-youtube-facebook-twitter-1201217406-1201217406/. Retrieved June 12, 2014.
- ↑ Kerschbaumer, Ken (March 20, 2017). "Grabyo Cloud Producer Puts Social-Video Needs First". Sports Video Group. http://www.sportsvideo.org/2017/03/20/grabyo-cloud-producer-puts-social-video-needs-first/. Retrieved March 21, 2017.
- ↑ Financial Times (6 April 2018). "FT 1000 Europe". Financial Times. https://ig.ft.com/ft-1000/2018/. Retrieved 25 April 2018.
- ↑ Sweney, Mark (November 25, 2014). "Premier League stars chip in to help video sharing firm Grabyo raise $2m". The Guardian. https://www.theguardian.com/media/2014/nov/25/premier-league-grabyo-cesc-fabregas-thierry-henry-robin-van-persie. Retrieved December 21, 2014.
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