Social:Heritage marketing
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)
(Learn how and when to remove this template message)No issues specified. Please specify issues, or remove this template. |
Heritage marketing uses the perceived history and legacy of a company, product, or service for promotion. Although heritage has always been used for marketing purposes, it became a distinct concept with the formation of marketing as an academic discipline in the 1950s. Heritage marketing received renewed academic attention in the 1980s coinciding with the rise of market segmentation as a marketing tool. Heritage marketing has also been used by governments to promote national identity, heritage tourism, conservationism, and other political and economic positions.[1][2] In both public and private contexts, museums are often associated with heritage marketing.[1]
Heritage marketing overlaps with retro marketing, which typically exploits nostalgia to promote new or updated retro style goods and services.[3][4]
See also
References
- ↑ 1.0 1.1 Misiura, Shashi (2006-08-11) (in en). Heritage Marketing. Routledge. ISBN 9781136399268. https://books.google.com/books?id=KFtmcKs-WnAC. Retrieved 2018-12-20.
- ↑ Bennett, Marion (1997). "Heritage marketing: The role of information technology". Journal of Vacation Marketing 3 (3): 272–280. doi:10.1177/135676679700300308.
- ↑ Dam, Christian; Hartmann, Benjamin J.; Brunk, Katja H. (12 June 2024). "Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage". Journal of Marketing Management 40 (9-10): 795–819. doi:10.1080/0267257X.2024.2339454.
- ↑ Brown, Stephen (1 December 1999). "Retro‐marketing: yesterday’s tomorrows, today!". Marketing Intelligence & Planning 17 (7): 363–376. doi:10.1108/02634509910301098.
 |  |
