Social:Heritage marketing
From HandWiki
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)
(Learn how and when to remove this template message)No issues specified. Please specify issues, or remove this template. |
Heritage marketing is a form of marketing that uses a medium that leverages the heritage of nations, companies and sports clubs.[1][2] The concept and objects of cultural heritage, among UNESCO's World Heritage Sites, are defined as anything from physical objects themselves to their associated.
Examples
- Museums, such as BMW Museum
- Heritage edition goods, including Coca-Cola[3]
- Anniversary goods such as foundation 100th anniversary jersey or throwback jersey
References
- ↑ Misiura, Shashi (2006-08-11) (in en). Heritage Marketing. Routledge. ISBN 9781136399268. https://books.google.com/books?id=KFtmcKs-WnAC. Retrieved 2018-12-20.
- ↑ Bennett, Marion (1997). "Heritage marketing: The role of information technology". Journal of Vacation Marketing 3 (3): 272–280. doi:10.1177/135676679700300308.
- ↑ "Heritage Marketing Introduction at South Korean Ministry of Economy and Finance Blog". http://moef.blog/221106378973.
 |  |
