Social:Mug Root Beer
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| Product type | Root beer |
|---|---|
| Owner | PepsiCo 1986–present |
| Produced by | New Century Beverage Co. |
| Country | U.S. |
| Introduced | 1940 |
| Previous owners | Belfast Beverage Co. |
| Website | pepsico.com/mugrootbeear |
Mug Root Beer is an American brand of root beer made by New Century Beverage Company of San Francisco, California , a subsidiary of PepsiCo.[1] In the United States, Mug competes with Barq's and A&W Root Beer.
It was originally produced by the Belfast Beverage Company in San Francisco, California , during the 1940s as 'Belfast Root Beer'. An advertisement for Belfast Root Beer appears as early as 1947.[2] An advertisement for Belfast Old Fashioned Mug Root Beer appears as early as 1952.[3]
In the late 1960s, Sugar Free Mug (now Diet Mug Root Beer) was introduced.[4] Mug Cream Soda and Diet Mug Cream Soda were later introduced, but they are not as widely available. Mug was purchased by Pepsi in 1986, and replaced On-Tap Draft Style Root Beer as Pepsi's root beer brand.[4] Mug Root Beer is manufactured by independent bottlers under the authority of New Century Beverage Company.
The Mug features the company's mascot, a bulldog named Dog, holding a mug of Mug Root Beer.[5]
Fans of Mug Root Beer often refer to themselves as "Mug Blooded" or "Mug Maniacs". [6][7]
References
- ↑ "Mug Root Beer | PepsiCo Partners". https://www.pepsicopartners.com/PEPSICO-BRANDS/MUG%C2%AE-ROOT-BEER/c/brand_mugRootBeer.
- ↑ September 24, 1947, Bakersfield Californian, p. 7 (available at newspaperarchive.com)
- ↑ March 4, 1952, Mountain Democrat, p. 5 (available at newspaperarchive.com)
- ↑ 4.0 4.1 Mug Root Beer Retrieved August 22, 2012.
- ↑ Guerrero, Susana (October 2, 2021). "The brief story of how one of America's favorite root beer brands started in San Francisco". SFGate. https://www.sfgate.com/food/history/article/The-brief-history-of-Mug-Root-Beer-and-it-s-San-16499876.php. "At that point, Mug Root Beer became part of the Pepsi family, which later got rid of the root beer vessel completely and opted for a bulldog — quirkily named "Dog" — as its new soda mascot."
- ↑ "Mug Blooded American". https://knowyourmeme.com/memes/mug-blooded-american.
- ↑ "🐐Football edits🐐 #12 on TikTok" (in en). https://www.tiktok.com/@tombradysbackbaby/video/7069192895747788078?is_copy_url=1&is_from_webapp=v1&lang=en&q=mug%20blooded&t=1648540403658.
External links
- MUG Trademark Update 72039315
- BELFAST - Brand - NEW CENTURY BEVERAGE COMPANY SAN FRANCISCO, CA - Serial Number: 72284549
- OLD FASHIONED MUG - Brand - BELFAST BEVERAGES, INC. SAN FRANCISCO , - Serial Number: 71602543
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