Social:Private Label Strategy

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Short description: 2007 book


Private Label Strategy: How to Meet the Store Brand Challenge
Private Label Strategy.jpg
AuthorNirmalya Kumar and Jan-Benedict Steenkamp
LanguageEnglish
Subjecteconomics
PublisherHarvard Business School Press
Publication date
2007
ISBNISBN:978-1422101674
OCLC935513164

Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.[1]

References

  1. ↑ "More Choices in Store: India's Retailers Are Stocking Up on Private Label Brands | Knowledge@Wharton". knowledge.wharton.upenn.edu. http://knowledge.wharton.upenn.edu/article/more-choices-in-store-indias-retailers-are-stocking-up-on-private-label-brands/. Retrieved 2016-04-10. 

External links




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