Social:Private Label Strategy
From HandWiki
Short description: 2007 book
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.[1]
References
External links
![]() | Original source: https://en.wikipedia.org/wiki/Private Label Strategy.
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