Social:SocioBranding

SocioBranding is an approach to brand management that integrates traditional advertising creative strategy and tactics with social networking websites, with the aim of being able to target potential customers more accurately.

Further reading

• Li, Charlene, Bernoff, Josh (2008). Groundswell, Winning in a world transformed by social technologies. Boston: Harvard Business
• Scoble, Robert, Israel, Shel (2006). Naked Conversations: How Blogs are changing the way businesses talk with customers. New York: Wiley & Sons
• "Marketers go 2-way with social networking". Chicago Tribune. February 3, 2009.
• Brogan, Chris, Smith, Julian (2009). Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. New York: Wiley & Sons
• Winberg, Tamar, (2009). The New Community Rules: Marketing on the Social Web. Sebastopol, Ca. O’Reilly
• Qualman, Erik, (2009). Socialnomics. New York, Wiley & Sons.
• Using Social Media as a Business Process”, Jim Stiles
• HOW TO: Manage Social Media Goals and Expectations, Ben Parr