Social:Trainbow

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Short description: LGBT marketing concept by train operating companies
A notable trainbow, the Avanti West Coast Progress train.

Trainbow is the nickname that is given to the LGBT marketing concept by train operating companies, initially in the United Kingdom, to cover their trains and carriages in rainbows or pride flags. The word is a pun on the words "train" and "rainbow".

History

The Trainbow was started by Transport for London in June 2015 by decorating two DLR B92 trains for Pride in London, after previously doing it on a Routemaster bus and a London taxi under the phase "Ride with Pride".[1] After the success of the interest in rainbow-decorated light rail carriages, other train operating companies started decorating train locomotives in rainbow colours and LGBT symbols, notably starting in 2018. Later, the hashtag #trainbow came out on Twitter as a reference to these rainbow coloured trains.

Notable trainbows include a GWR Class 800 IET Alan Turing (serial number 800008), which has rainbow stripes on the front,[2] the Avanti West Coast Class 390 Pendolino Progress, serial number 390119 (the first one that is covered from end-to-end in pride colours)[3] and the LNER Class 801 Azuma Together (serial number 801226), which has multiple stripes based on various pride flags.[4]

(As of January 2024), the only British train operating companies (TOCs) that have not have trainbows are: Northern, Transport for Wales, Hull Trains, CrossCountry, Merseyrail, Grand Central, West Midlands Railway, Caledonian Sleeper and Eurostar.

A German trainbow, a decorated Deutsche Bahn Class 423

Trainbows have since expanded to other nations, starting in 2019, when France's SNCF wrapped a TGV inOui locomotive in rainbow colours to celebrate 50 years of Pride. [5] In June 2022, as part of the celebration of Dublin Pride, Ireland's Iarnród Éireann wrapped a CIÉ 8100 Class DART commuter train (serial number 8315). [6] In Belgium, in June 2023, a number of SNCB carriages of a SNCB Class 08 Desiro (serial number AM08 8586), had rainbow wrappings celebrating IDAHOBIT and Brussels Pride (nl). [7] [8]

Germany has a number of trains which have been wrapped with rainbow decals. It first started in July 2021 with an ICE 3 nicknamed Rainbow Train (serial number 403 504-4), having its famous red stripe replaced with a rainbow stripe to celebrate the tenth anniversary of Deutsche Bahn's LGBT+ employee network, railbow. [9][10]

Trainbows were immortalised in miniature form in August 2023 when Hornby Railways began selling a miniature version of the GWR's Alan Turing train.[11]

A Northern Irish trainbow (serial number 3006)

NI Railways is unique in that while it does have a trainbow in the form of two wrapped NIR Class 3000 locomotives (serial numbers 3006 and 3021), which were wrapped in April 2020, they are dedicated to the local health service instead, as part of a COVID-19-related marketing campaign called #ChaseTheRainbow.[12]

Influence on other transport

Since the creation of trainbows, other forms of transport in the UK, including regional buses,[13] and even a Loganair Embraer 145 plane, have marked Pride. [14] [15]

References

  1. ↑ "DLR Train Turns All The Colours Of The Rainbow" (in en). 2015-06-23. https://londonist.com/2015/06/dlr-train-turns-all-the-colours-of-the-rainbow. 
  2. ↑ "GWR honours WWII codebreaker Alan Turing and unveils new 'Trainbow' livery" (in en-GB). 2022-05-26. https://news.gwr.com/news/gwr-honours-wwii-codebreaker-alan-turing-and-unveils-new-trainbow-livery. 
  3. ↑ "Avanti West Coast launches the UK's first fully wrapped Pride train staffed by all LGBTQ+ crew" (in en-GB). 2020-08-25. https://newsdesk.avantiwestcoast.co.uk/news/avanti-west-coast-launches-the-uks-first-fully-wrapped-pride-train-staffed-by-all-lgbtq-crew. 
  4. ↑ Mansfield, Ian (2023-06-02). "LNER introduces Azuma Train in a celebration of Pride" (in en-GB). https://www.ianvisits.co.uk/articles/lner-introduces-azuma-train-in-a-celebration-of-pride-63195/. 
  5. ↑ "Un TGV arc-en-ciel circule en France pour célébrer le mois des fiertés" (in fr-FR). 2019-06-06. https://www.rtl.fr/actu/debats-societe/mois-lgbt-la-sncf-met-en-service-un-tgv-arc-en-ciel-7797785324. 
  6. ↑ Collins, Proinsias (2022-06-20). "Iarnród Éireann and NTA Wrap DART Carriages in Rainbow Colours to Celebrate Dublin Pride 2022" (in en-US). https://www.transportforireland.ie/news/iarnrod-eireann-and-nta-wrap-dart-carriages-in-rainbow-colours-to-celebrate-dublin-pride-2022/. 
  7. ↑ Belga (2024-01-22). "La SNCB met un train arc-en-ciel sur les rails en signe de lutte contre l'homophobie" (in fr). https://www.lavenir.net/actu/belgique/2023/05/17/la-sncb-met-un-train-arc-en-ciel-sur-les-rails-en-signe-de-lutte-contre-lhomophobie-XVDZNRF3KRCKPE4RBJBUNU5Q4U/. 
  8. ↑ Timothy (2023-05-17). "NMBS / SNCB dons train in rainbow colours for pride" (in en). https://tripbytrip.org/2023/05/17/nmbs-sncb-dons-train-in-rainbow-colours-for-pride/. 
  9. ↑ "Que(e)r durch Deutschland: DB setzt mit Regenbogen-ICE Zeichen für Vielfalt und Toleranz" (in de-DE). https://www.deutschebahn.com/de/presse/pressestart_zentrales_uebersicht/Que-e-r-durch-Deutschland-DB-setzt-mit-Regenbogen-ICE-Zeichen-fuer-Vielfalt-und-Toleranz-6867072. 
  10. ↑ ""Deutlich machen, wofür man steht" – Bahn beklebt ICE in Regenbogenfarben" (in de). 2024-01-28. https://www.stern.de/reise/regenbogen-ice--zug-der-deutschen-bahn-wirbt-fuer-toleranz_30609636-30609538.html. 
  11. ↑ "Hornby R3872 GWR, Class 800, Trainbow Train Pack - Era 11 :: Railway Models UK". https://railwaymodels.uk/product-hornby-r3872-gwr-class-800-trainbow-train-pack-era-11. 
  12. ↑ Conway, Gail (2020-04-22). "Transport company in NI spreads positivity in pandemic" (in en). RTÉ News. https://www.rte.ie/news/ulster/2020/0422/1134105-trainbows-covid-19/. 
  13. ↑ "New Pride bus takes to the road" (in en). https://www.wearebarnsley.com/news/15526/new-pride-bus-takes-to-the-road. 
  14. ↑ "Loganair's Pride Jet flying the flag for the LGBTQIA+ community" (in en-GB). https://www.loganair.co.uk/our-story/latest-news/2023/loganair-s-pride-jet-flying-the-flag-for-the-lgbtqia-community/. 
  15. ↑ Velani, Bhavya (2023-06-16). "Loganair Unveils UK's First Ever New Pride Jet for LGBTQ Community" (in en-US). https://aviationa2z.com/index.php/2023/06/16/loganair-unveils-uks-first-ever-new-pride-jet-for-lgbtq-community/. 

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