Social:Vision statement

From HandWiki
The vision and mission statements of the LUMO Community Wildlife Sanctuary

A vision statement is a high-level,[1] inspirational[1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.[2][circular reference][3][circular reference]

Vision statements may fill the following functions for a company:[4]

  • Serve as foundations for a broader strategic plan.
  • Motivate existing employees and attract potential employees by clearly categorizing the company's goals and attracting like-minded individuals.
  • Focus company efforts and facilitate the creation of core competencies by directing the company to only focus on strategic opportunities that advance the company's vision.
  • Help companies differentiate from competitors.[5]

A consensus does not exist on the characteristics of a "good" or "bad" vision statement. Commonly cited traits include:[6]

  • concise:[1] able to be easily remembered and repeated
  • clear: defines a prime goal[5]
  • time horizon: defines a time horizon
  • future-oriented: describes where the company is going rather than the current state
  • stable: offers a long-term perspective and is unlikely to be impacted by market or technology changes
  • challenging: not something that can be easily met and discarded
  • abstract: general enough to encompass all of the organization's interests and strategic direction
  • inspiring:[1] motivates employees and is something that employees view as desirable

See also

Citations

References

  • Project Management Institute (2021). A guide to the project management body of knowledge (PMBOK guide). Project Management Institute (7th ed.). Newtown Square, PA. ISBN 978-1-62825-664-2.