Software:Act-On

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Short description: American software company

{{Infobox software | title = Act-On | name = Act-On Marketing Automation | logo = Act-On Logo RGB.png | logo_caption = | developer = Act-On | released = 2008; 16 years ago (2008) | programming language = | operating system = Software as a service | genre = Marketing automation | license = Subscription | website = act-on.com Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.

History

Act-On was founded in 2008 by Raghu Raghavan, formerly a founder of Responsys, after he saw "potential for a sophisticated, but affordable SaaS marketing tool mid-market companies could easily use."[1] Act-On initially sold through alternate channels, but later created its own sales team.[2] Entering the market after several competitors had been established, Act-On had a second-mover advantage, learning from the successes and failures of earlier market entrants.[1]

In 2019 Act-On raised a second round of funding for $4 million.[3][4]

In 2011, Act-On raised a third round for $10 million in June 2011 and established a new location in Silicon Valley.[5] An additional $16 million in funding was raised the following year.[6]

By 2013, the company had 140 employees,[7][8] up from 11 in 2010 and 35 in 2011.[9][10][relevant? – discuss]

In early 2016, it expanded again into larger offices in Portland, Oregon .[11]

In April 2014, $42 million in additional funding was raised, which was the largest funding round in the Oregon technology market since the dot com bubble.[12][13] Act-On now employs about 200 people across the US and UK, serving more than 4,000 customers worldwide.[2][14] In 2015, Act-On expanded its executive team with a new CFO, formerly of the company Jive, a VP of demand generation, previously with ExactTarget, and a VP of cloud operations.[15][16]

In June 2020, Act-On Software rebranded itself to fit the modern marketing tool needs, prioritizing engagement, updates on services, and product inventory.[17]

Features

The "Quick Start" guide in Act-On's online user interface.

Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.[18][19][20]

Act-On has a Twitter prospector tool introduced in 2010 that automates the publishing and monitoring of content on Twitter, tracking prospective customers and measuring their activity.[21] An Act-On Insight tool, released in June 2012, compares a company's social media marketing performance to competitors.[22][23] Its Hot Prospects tool, introduced at the 2011 Dreamforce conference, creates a dashboard in Salesforce.com that scores the likelihood a prospect is ready to make a purchasing decision.[24] A set of software tools for search engine optimization, pay-per-click advertising and other inbound tactics was introduced in May 2013 under the name Act-On Inbound. Act-On also introduced a mobile app and mobile optimization features.[25][26][27] In July 2014, Act-On announced a set of product updates intended to improve data visualization and customize the user experience.[28] Enhancements included a responsive email composer and expanded CRM integrations.[29][30][31]

In March 2015, It introduced Act-On Anywhere, a Chrome application allowing users access to marketing automation data and functionalities across any web-based browser.[32] Allowing users to embed calls-to-action in web pages and blogs from any web-based content management system,[33][34][35] this extension along with Act-On's open APIs, supports a larger vision for an open marketing ecosystem, in which third-party applications can plug and play with Act-On – ensuring that end-users can continue to leverage their current systems and augment the use of those systems using engagement data collected within marketing automation.[34][36]

In June 2015, Act-On released Data Studio, an advanced data access and analytics tool allowing users to visualize, select, configure and export Act-On data to any Business Intelligence (BI) platform.[37] Offered as part of Act-On's enterprise package, the feature equips users with built-in wizards, filters and templates to extract and report on engagement data in real-time.[38][39][40]

Act-On is intended for marketing departments across small, midsize and enterprise companies, serving as a lower-cost and more customer-service focused alternative to enterprise software suites.[41][42]

Users can manage WebEx and GoToWebinar events within the software. It also integrates with data and analytics services, such as Google Analytics.[43][44] More connectors are available for Microsoft Dynamics, WordPress, Salesforce, SugarCRM, Oktopost and others.[45][46][47]

As part of its Open Marketing Ecosystem, the Act-On platform offers native integrations with all major CRM systems, to be vendor-agnostic without being indifferent.[48][49] A separate version for agencies has an agency dashboard to centrally manage multiple client campaigns and is sold at a lower bulk price.[44] Act-On also promotes its agency partners and third-party applications on the Act-On Partner Exchange (APEX), manages an educational resource called the Act-On Center of Excellence (ACE) and provides professional services.[44][47]

Reception

The company was named to the Inc. 500 List of Fastest-Growing Privately Held Companies in 2013, 2014 and 2015,[50] Deloitte's Technology Fast 500 List in 2013[51] and 2014,[52] and Portland Business Journal's List of 100 Fastest-Growing Private Companies in 2013,[53] 2014,[54] and 2015.[55]

In 2022, Constellation ShortList selected Act-On as one of the ten top vendors on the B2C Marketing Automation for Small to Mid Sized Business list, ranked alongside multiple enterprise-level competitors.[56] This followed selection of 2021 for both the B2C Marketing Automation and B2B Marketing Automation Constellation lists.

In early 2015, the Portland Business Journal anointed Act-On's CEO Raghu Raghavan the Technology CEO of the Year, for his ability to manage the company's growth across multiple offices and continents.[57]

Act-On published the results of a three-month survey, detailing differences between top and average performing B2B companies.[58][59] The report found that few marketers owned the customer lifecycle "end to end," and top-performers were likelier to focus on customer retention and expansion, rather than their mid-size, average-performing peers.[60][61][62][63] For its efforts promoting this report, Act-On was shortlisted for MarketingProfs' 2015 B2B Bright Bulb Awards.[64]

In the 2014 Forrester Wave Report on Lead-to-Revenue Management Vendors, Act-On was ranked a leader in both categories: Small Marketing Teams and Large Enterprises. Forrester noted that Act-On did an admirable job delivering functionality for "nearly every criterion" evaluated: Simplicity, feature set, software and support.[65] In Gleanster's Gleansight 2014 benchmark, Act-On received a "Best" ranking in three out of four categories: Ease of deployment, ease of use and overall value.[66] In the 2014 VEST report from analyst firm Raab Associates, Act-On was awarded "good scores" on the "product and vendor dimensions," numbering among "strong leaders" in the "crowded small-to-midsize company segment."[67] The 2015 VEST report named Act-On as "the only privately held company to rank as a leader across all major categories of business."[68]

References

  1. ↑ 1.0 1.1 Soper, Taylor (April 15, 2014). "Marketing automation startup Act-On raises $42M, sets sights on IPO". Geekwire. http://www.geekwire.com/2014/act-raises-45m/. Retrieved June 28, 2016. 
  2. ↑ 2.0 2.1 Gupta, Ankush. "Interview with Raghu Raghavan, Founder & CEO, Act-On Software". MarTech Advisor. http://www.crmsearch.com/act-on-software-review.php. Retrieved June 28, 2016. 
  3. ↑ Rogoway, Mike (November 14, 2010). "Act-On resists Silicon Valley's call, lands $4 million in venture capital anyway". The Oregonian. http://blog.oregonlive.com/siliconforest/2010/11/act-on_resists_silicon_valleys.html. Retrieved June 28, 2016. 
  4. ↑ "Act-On Software Scores $4M from Voyager, USVP | Xconomy". http://www.xconomy.com/seattle/2010/11/15/act-on-software-scores-4m-from-voyager-usvp/. Retrieved June 28, 2016. 
  5. ↑ Batista, Amanda (November 29, 2011). "Act-On Software Surpasses 500 Customers; Plans Aggressive Expansion Track In 2012". DemandGen Report. http://www.demandgenreport.com/industry-topics/archives/feature-articles/1001-act-on-software-surpasses-500-customers-plans-aggressive-expansion-track-in-2012-.html#.U2nEjfldVjQ. Retrieved June 28, 2016. 
  6. ↑ Butcher, Mike (September 6, 2012). "Act-On's $16M D Round From Norwest Venture Is Evidence That Online Marketing Will Be Automated". TechCrunch. https://techcrunch.com/2012/09/06/act-ons-16m-d-round-is-evidence-that-online-marketing-will-be-automated/. Retrieved June 28, 2016. 
  7. ↑ "Inc. 5000: #172 Act-On Software". Inc. Magazine. http://www.inc.com/profile/act-on-software. Retrieved June 28, 2016. 
  8. ↑ Anderson, Mark (April 28, 2014). "Act-On Software on hiring spree, mostly for Roseville office". Sacramento Business Journal. http://www.bizjournals.com/sacramento/news/2014/04/28/act-on-software-on-hiring-spree-mostly-for.html?page=all. Retrieved June 28, 2016. 
  9. ↑ Rogoway, Mike (June 1, 2011). "Act-On Software lands $10 million in venture capital, says Portland startups are finally getting respect". The Oregonian. http://www.oregonlive.com/business/index.ssf/2011/06/act-on_software_lands_10_milli.html. Retrieved June 28, 2016. 
  10. ↑ "Act-On Software Reports 405% Revenue Growth; Expands International Footprint". DemandGen Report. January 19, 2012. http://www.demandgenreport.com/industry-topics/industry-news/1184-act-on-software-reports-405-revenue-growth-expands-international-footprint-.html. Retrieved June 28, 2016. 
  11. ↑ Rogoway, Mike (May 22, 2013). "Act-On Software, continuing to grow, will move to larger offices in Beaverton". The Oregonian. http://www.oregonlive.com/silicon-forest/index.ssf/2013/05/act-on_software_continuing_to.html. Retrieved June 28, 2016. 
  12. ↑ Rogoway, Mike (April 15, 2014). "Act-On Software lands whopping $42 million VC round, among Silicon Forest's biggest ever". The Oregonian. http://www.oregonlive.com/silicon-forest/index.ssf/2014/04/act-on_software_lands_whopping.html. Retrieved June 28, 2016. 
  13. ↑ Spencer, Malia (April 15, 2014). "Act-On Software lands $42M". Portland Business Journal. http://www.bizjournals.com/portland/blog/2014/04/act-on-software-lands-42m.html?page=all. 
  14. ↑ "Act-On Software". September 28, 2022. https://act-on.com/. 
  15. ↑ Bell, Jon (March 30, 2015). "Tech firm lures CFO away from Jive, expands management team". Portland Business Journal. http://www.bizjournals.com/portland/blog/techflash/2015/03/tech-firm-lures-cfo-away-from-jive-expands.html. Retrieved June 28, 2016. 
  16. ↑ Rogoway, Mike (March 30, 2015). "Act-On Software hires CFO from Jive, names two other execs". The Oregonian. http://www.oregonlive.com/silicon-forest/index.ssf/2015/03/act-on_software_names_jive_vet.html. Retrieved June 28, 2016. 
  17. ↑ Haileyesus, Samson (2020-06-11). "Act-On Software Rebrands to Offer Modern Marketing Tools to Businesses" (in en-US). https://smallbiztrends.com/2020/06/act-on-marketing-tools.html. 
  18. ↑ Ludwig, Sean (8 August 2013). "5 Davids beating Goliath in the cloud arena". https://venturebeat.com/2013/08/08/5-davids-beating-goliath-in-the-cloud-arena/#2iEcbuDBrhfQZhEb.99. 
  19. ↑ "Marketing automation startup Act-On raises $42M, sets sights on IPO" (in en-US). 2014-04-15. http://www.geekwire.com/2014/act-raises-45m/. 
  20. ↑ "Independent Act-On Software Review". http://www.crmsearch.com/act-on-software-review.php. 
  21. ↑ "Act-On Twitter App Connecting Social Outreach to Marketing Automation". DemandGen Report. April 5, 2010. http://www.demandgenreport.com/industry-topics/archives/demandgen-reports/438-act-on-adds-twitter-app-connecting-social-outreach-to-marketing-automation.html#.UvG6evaWVAQ. Retrieved July 19, 2016. 
  22. ↑ Gleberman, Monica (June 28, 2012). "Act-On Software Launches New Tracking Tool, Act-On Insight". TMCNet. http://www.tmcnet.com/topics/articles/2012/06/28/296848-act-on-software-launches-new-tracking-tool-act.html. Retrieved July 19, 2016. [yes|permanent dead link|dead link}}]
  23. ↑ Knight, Kristina (July 2, 2012). "New tools offer additional reporting features for online, social". BizReport. http://www.bizreport.com/2012/07/new-tools-offer-additional-reporting-features-for-online-soc.html. Retrieved July 19, 2016. 
  24. ↑ Casey, Kevin (September 2, 2011). "One SMB's Secret for Improving Sales Leads". InformationWeek. http://www.informationweek.com/smb/services/one-smbs-secret-for-improving-sales-lead/231600734?queryText=act-on+software/. Retrieved July 19, 2016. 
  25. ↑ "Act-On Extends Inbound Marketing Capabilities, Unveils Mobile App". May 30, 2013. http://www.demandgenreport.com/industry-topics/demand-generation-strategies/2159-act-on-extends-inbound-marketing-capabilities-unveils-mobile-app.html#.UvGCf_buXlW. Retrieved July 19, 2016. 
  26. ↑ Zinck, Barb (May 29, 2013). "Act-On Adds Inbound Marketing Capabilities, New Mobile App". CMS Wire. http://www.cmswire.com/cms/customer-experience/acton-adds-inbound-marketing-capabilities-new-mobile-app-021088.php. Retrieved July 19, 2016. 
  27. ↑ Romano, Benjamin (May 29, 2013). "Meeting the Wizard of Moz: Culture Breeds Community". Xconomy. 
  28. ↑ Dayaratna, Arnal (July 15, 2014). "Act-On Announces Data Visualization, User Experience, and Integration Enhancements for its Marketing Automation Platform". Cloud Computing Today. http://cloud-computing-today.com/2014/07/15/1070840/. Retrieved July 19, 2016. 
  29. ↑ Zimmerman, Kim (June 10, 2014). "New Funnel Reports, Gmail Integration Among Upgrades Unveiled At Act-On User Event". Demand Gen Report. http://www.demandgenreport.com/industry-topics/industry-news/2742-new-funnel-reports-gmail-integration-among-new-features-unveiled-at-act-on-user-event.html#.U59D_PldWSp. Retrieved July 19, 2016. 
  30. ↑ Koetsier, John (July 15, 2014). "Act-On revs up marketing automation: Adds funnel reports, Gmail integration, and more". Venture Beat. https://venturebeat.com/2014/07/15/act-on-revs-up-marketing-automation-adds-funnel-reports-gmail-integration-and-more/. Retrieved July 19, 2016. 
  31. ↑ Nicastro, Dom (July 19, 2016). "Act-On's Enhancements Focus on Reporting, Responsive Design". CMS Wire. http://www.cmswire.com/cms/digital-marketing/actons-enhancements-focus-on-reporting-responsive-design-025881.php. Retrieved September 15, 2015. 
  32. ↑ Urbanski, Al (March 11, 2014). "Act-On Brings Automation to the Browser". Direct Marketing News. http://www.dmnews.com/marketing-automation/act-on-brings-automation-to-the-browser/article/402858/. Retrieved July 19, 2016. 
  33. ↑ Noyes, Katherine (March 11, 2015). "New Chrome app puts Act-On's marketing automation tools front and center for SMBs". CIO Magazine. http://www.cio.com/article/2895634/new-chrome-app-puts-actons-marketing-automation-tools-front-and-center-for-smbs.html#tk.rss_enterprisesoftware. Retrieved July 19, 2016. 
  34. ↑ 34.0 34.1 Eddy, Nathan (March 17, 2015). "Act-On Anywhere Targets Small Business Marketers". EWeek. http://www.eweek.com/small-business/act-on-anywhere-targets-small-business-marketers.html. Retrieved July 19, 2016. 
  35. ↑ Dressler, Amberly (March 18, 2015). "Take Your Marketing Act Anywhere". Website Magazine. http://www.websitemagazine.com/content/blogs/posts/archive/2015/03/18/take-your-marketing-act-anywhere.aspx. Retrieved July 19, 2016. 
  36. ↑ Jones, Andrew (March 11, 2015). "Embedding marketing automation in WordPress, Twitter, LinkedIn: Act-On launches Anywhere". Venture Beat. https://venturebeat.com/2015/03/11/embedding-marketing-automation-in-wordpress-twitter-linkedin-act-on-launches-anywhere/. Retrieved July 19, 2016. 
  37. ↑ "Act-On surfaces engagement data". The Hub Comms. June 2, 2015. http://www.thehubcomms.com/analytics/act-on-surfaces-engagement-data/article/418097/. Retrieved July 19, 2016. 
  38. ↑ Eddy, Nathan (June 5, 2015). "Act-On Announces Data Studio for Deeper Analytics, Visual Discovery". EWeek. http://www.eweek.com/small-business/act-on-announces-data-studio-for-deeper-analytics-visual-discovery.html. Retrieved July 19, 2016. 
  39. ↑ Levine, Barry (June 1, 2015). "Act-On releases new Data Studio tool to feed data-hungry marketers". EWeek. https://venturebeat.com/2015/06/01/act-on-releases-new-data-studio-tool-to-feed-data-hungry-marketers/. Retrieved July 19, 2016. 
  40. ↑ Nicastro, Dom (June 3, 2015). "Act-On Promises Deeper Analytics in Data Studio". CMS Wire. http://www.cmswire.com/marketing-automation/act-on-debuts-data-studio-capabilities/. Retrieved July 19, 2016. 
  41. ↑ Aquino, Judith (June 27, 2012). "Act-On Software Rolls Out Online and Social Media Tracking Tool". DestinationCRM. http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Act-On-Software-Rolls-Out-Online-and-Social-Media-Tracking-Tool-83471.aspx. Retrieved July 19, 2016. 
  42. ↑ Morphy, Erika (June 29, 2012). "Act-On Insight Lets Businesses See How They're Seen Online". CRM Buyer. http://www.crmbuyer.com/story/Act-On-Insight-Lets-Businesses-See-How-Theyre-Seen-Online-75513.html. Retrieved July 19, 2016. 
  43. ↑ Wizdo, Lori (January 21, 2014). "The Forrester Wave: Lead-to-Revenue Management Platform Vendors, Q1 2014". Forrester. http://www.cmswire.com/marketing-automation/act-on-debuts-data-studio-capabilities/. Retrieved July 19, 2016. 
  44. ↑ 44.0 44.1 44.2 Schoen, Claire, Market Intelligence Report: B2B Marketing Automation Tools 2013: A Marketer's Guide, http://downloads.digitalmarketingdepot.com/rs/thirddoormedia/images/MIR_1303_MarketAuto.pdf, retrieved July 19, 2016 
  45. ↑ "The 2012 Sales And Marketing Integration Award Report". DemandGen Report. June 26, 2012. http://www.demandgenreport.com/industry-topics/revenue-strategies/1310-the-2012-sales-and-marketing-integration-award-report.html. Retrieved July 19, 2016. 
  46. ↑ Bitton, Sam Avishai (February 7, 2015). "5 Online Tools I Recommend to B2C Israeli Startups". Times of Israel. http://blogs.timesofisrael.com/5-online-tools-i-recommend-to-new-b2c-israeli-startups/. Retrieved July 19, 2016. 
  47. ↑ 47.0 47.1 Crosier, Kristen (May 14, 2014). "Let's Talk Act-On: Behind the Software Q&A with CMO Atri Chatterjee". Business Software Com. http://www.business-software.com/blog/act-on-shakes-up-marketing-industry/. Retrieved July 19, 2016. 
  48. ↑ "Act-On Builds Native Integration to Major CRMs". August 20, 2014. http://www.demandgenreport.com/industry-topics/industry-news/2866-act-on-builds-native-integration-to-major-crms.html#.U_YcxPldWSr. Retrieved July 19, 2016. 
  49. ↑ Akhtar, Omar (August 20, 2014). "Act-On Software now offers native integrations with all major CRM systems". The Hub Comms. http://www.thehubcomms.com/news/act-on-software-now-offers-native-integrations-with-all-major-crm-systems/article/367098/. Retrieved July 19, 2016. 
  50. ↑ "Inc. 5000: #172 Act-On Software". Inc. Magazine. http://www.inc.com/profile/act-on-software. Retrieved July 27, 2016. 
  51. ↑ "Technology Fast 500 Powerful Connections: 2013 ranking of the fastest growing technology based companies in North America". Deloitte. November 13, 2013. http://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-tmt-2013-fast500-winners-brochure-020515.pdf%E2%89%88. Retrieved July 27, 2016. [yes|permanent dead link|dead link}}]
  52. ↑ "Deloitte's 2014 Technology Fast 500 Ranking". Deloitte. November 13, 2014. http://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-tmt-fast500-2014-ranking-list.pdf. Retrieved July 27, 2016. 
  53. ↑ Walker, Mason (June 20, 2013). "PBJ100: See where the fastest growing companies rank". Portland Business Journal. http://www.bizjournals.com/portland/blog/2013/06/pbj100-see-where-the-fastest-growing.html. Retrieved July 27, 2016. 
  54. ↑ Walker, Mason (June 12, 2014). "PBJ100: See where the fastest growing companies rank". Portland Business Journal. http://www.bizjournals.com/portland/blog/2013/06/pbj100-see-where-the-fastest-growing.html. Retrieved July 27, 2016. 
  55. ↑ Walker, Mason (June 17, 2015). "PBJ100: Here are Oregon's fastest growing companies (Ranked)". Portland Business Journal. http://www.bizjournals.com/portland/blog/2015/06/the-pbj100-here-are-oregons-fastest-growing.html#g82. Retrieved July 27, 2016. 
  56. ↑ "Constellation ShortList B2C Marketing Automation for Small to Midsize Business". 24 August 2022. https://www.constellationr.com/research/constellation-shortlist-b2c-marketing-automation-small-midsize-business-1. 
  57. ↑ Spencer, Malia (January 30, 2015). "CEOs of the Year - Tech: Raghu Raghavan of ActOn Software". Portland Business Journal. http://www.bizjournals.com/portland/print-edition/2015/01/30/ceos-of-the-year-tech-raghu-raghavan-of-acton.html. Retrieved July 27, 2016. 
  58. ↑ Papachristos, Anna (February 19, 2015). "Should Marketers Drive the Customer Experience?". 1to1 Media. http://www.1to1media.com/view.aspx?docid=35238. Retrieved July 27, 2016. 
  59. ↑ Urbanski, Al (February 18, 2015). "Sales Owns CX, Say B2B Marketers". Direct Marketing News. http://www.dmnews.com/marketing-automation/sales-owns-cx-say-b2b-marketers/article/398934/. Retrieved July 27, 2016. 
  60. ↑ Crandell, Christine (February 18, 2015). "What Top B2B Marketers Know That You Don't". Forbes. https://www.forbes.com/sites/christinecrandell/2015/02/18/what-top-b2b-marketers-know-that-you-dont/. Retrieved July 27, 2016. 
  61. ↑ "Mid-Size B2B Marketers Focusing More on Acquisition Than Retention". Market Charts. February 19, 2015. http://www.marketingcharts.com/online/midsize-b2b-marketers-prioritizing-customer-acquisition-over-retention-51667/. Retrieved July 27, 2016. 
  62. ↑ Kaneshige, Tom (February 24, 2015). "Digital Marketers Must Own the Customer Lifecycle". CIO Magazine. http://www.cio.com/article/2888258/marketing/digital-marketers-must-own-the-customer-lifecycle.html. Retrieved July 27, 2016. 
  63. ↑ Ward, Chris (February 25, 2015). "Only marketing can engage customers across the entire spectrum of CRM – report". MyCustomer. http://www.mycustomer.com/news/marketing-%E2%80%9C-only-function-positioned-engage-customers-across-entire-spectrum-crm%E2%80%9D. Retrieved July 27, 2016. 
  64. ↑ "And the finalists are…". MarketingProfs. July 24, 2015. http://www.marketingprofs.com/events/bright-bulb-awards-2015/2015finalists. Retrieved July 27, 2016. 
  65. ↑ Wizdo, Lori (January 21, 2014). "The Forrester Wave: Lead-to-Revenue Management Platform Vendors, Q1 2014". Forrester. http://www.cmswire.com/marketing-automation/act-on-debuts-data-studio-capabilities/. Retrieved July 27, 2016. 
  66. ↑ "Gleanster 2014 Benchmark Report: Marketing Automation". Gleanster. August 25, 2014. https://www.act-on.com/docs/reports/Gleansight-Benchmark-2014MarketingAutomation-VL.pdf. Retrieved July 27, 2016. 
  67. ↑ "2014 Marketing Automation Vendor Selection Tool (VEST)". Raab Associates. August 5, 2014. http://raabguide.com/vest. Retrieved July 27, 2016. 
  68. ↑ "VEST Report: Competition in B2B Marketing Automation Isn't About Features". Customer Experience Matrix. July 31, 2015. http://customerexperiencematrix.blogspot.in/2015/07/vest-report-competition-in-b2b.html. Retrieved July 27, 2016. 

External links




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