Software:Blim TV

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Short description: Mexican streaming service from Televisa
blim tv
Blim logo.svg
Type of site
Public
Available inSpanish
Headquarters
Mexico City
,
Mexico
OwnerTelevisa S. de R.L. de C.V
CEOLuis Arvizu
Products
Services
  • Film production
  • Film distribution
  • Television production
Websitewww.blim.com
RegistrationRequired
Launched22 February 2016; 7 years ago (2016-02-22)

Blim TV (stylized as blim tv) was an on-demand video subscription service, offered online via TelevisaUnivision,[1] through an Internet connection, which offers access to programs strictly for personal use, in exchange for payment of a monthly subscription fee.[2]

Its center of operations was in Mexico City. It was made available in 18 countries: Mexico, Colombia, Argentina, Costa Rica, Panama, Chile, Peru, Venezuela, Ecuador, Guatemala, Bolivia, Honduras, Paraguay, El Salvador, Nicaragua, Uruguay, Dominican Republic and Belize.[3]

It owned the productions of Televisa, as well the broadcast rights for titles from creators and distributors like Walt Disney Pictures, Paramount Pictures, Metro-Goldwyn-Mayer and BBC.[4]

To compete with other on demand video services, it initially offered a monthly subscription for 109 pesos (approximately $5.65 US).[5] Like Netflix, blim tv offers the first month of its service free of charge.[6]

On 3 September 2019, Blim was relaunched as “blim tv”, adding 30 live television channels like Las Estrellas, Canal 5, Tlnovelas, Telemundo Internacional and Antena 3.[7][8]

As of July 2021, Luis Arvizu is the CEO of the company.[9][10]

In 2022, Blim TV merged all assets to Vix.[11]

Controversy

In 2016, Televisa realized people watched Netflix more than cable television. In an attempt to re-gain their lost viewers, they decided to remove all of their original content from Netflix. They then created their own Netflix-like streaming service, called Blim. Soon after Televisa announced Blim, Mexicans began mocking them through Internet memes for producing lesser-quality original content compared to Netflix' more critically acclaimed original content.[12] Netflix itself released an ad which made fun of Televisa's original content. It criticized Bilm and Televisa for the perceived lesser quality of their content, as well as for removing it from Netflix. The ad featured a man acting sad because Televisa's original content was removed, with his mom looking at him strangely.[13] Televisa retaliated by releasing an ad where a look-a-like man was happy having subscribed to Blim.[14] However Televisa's ad did not get the response they expected. It only caused more unfavorable criticism compared to Netflix. Blim and Televisa were even more heavily criticized for not understanding Millennials,[need quotation to verify] some of whom went as far as thanking Televisa for removing their content from Netflix. The main argument against Televisa was that there was no need to pay for a streaming service to see series that are available to watch on YouTube without needing to buy cable in the first place.[15][16]

Original programming

Title Genre Premiere Seasons Status
40 y 20 Comedy 1 April 2016[17] 026 4 seasons, 52 episodes


Renewed for a fourth season[18]
Nosotros los guapos Comedy 16 August 2016[19] 030 4 seasons, 57 episodes


Ended
Sin rastro de ti Telenovela 9 September 2016[20] 016 1 season, 16 episodes


Ended
Blue Demon Drama 11 November 2016[21] 065 3 seasons, 65 episodes


Ended
Súper X Comedy 20 January 2017[22] 013 2 seasons, 16 episodes


Ended
Sincronía Drama Suspense 1 March 2017[23] 012 1 season, 12 episodes


Ended
Las 13 esposas de Wilson Fernández Black comedy 12 May 2017[24] 013 1 season, 13 episodes


Renewed for a second season[25]
Érase una vez Fairy tale 2 October 2017[26] 015 1 season, 12 episodes

[27]

Ended
Dogma Suspense 1 November 2017[28] 014 1 season, 13 episodes

[29]

Ended
¡Ay Güey! Comedy 24 December 2017[30] 014 1 season, 13 episodes


Ended

References

  1. ↑ "Televisa lanza servicio de contenido bajo demanda" (in es). 22 February 2016. http://eleconomista.com.mx/industrias/2016/02/22/televisa-lanza-servicio-entretenimiento-bajo-demanda. 
  2. ↑ "Términos de uso" (in es). http://www.blim.com/site/terms-conditions. 
  3. ↑ "Televisa le entra a la competencia en "streaming"" (in es). El Universal México. http://www.eluniversal.com.mx/articulo/espectaculos/television/2016/02/22/televisa-le-entra-la-competencia-en-streaming. 
  4. ↑ Elias, Irán (22 May 2016). "El imperio del streaming" (in es). El Siglo del Torreón México. https://www.elsiglodetorreon.com.mx/noticia/1225311.el-imperio-del-streaming.html. 
  5. ↑ "Conoce Blim, la nueva plataforma de contenidos en español" (in es). http://espectaculos.televisa.com/series/noticias/924137/blim-lanzamiento-plataforma-digital-series-streaming/. 
  6. ↑ Gutiérrez, Óscar (15 March 2016). "Todo lo que necesitas saber de Blim, el competidor mexicano de Netflix" (in es). https://www.cnet.com/es/noticias/blim-que-es-blim-netflix-precio-como-funciona-catalogo-memes/. 
  7. ↑ Martínez, Carla (3 September 2019). "Televisa relanza servicio de streaming "Blim"" (in es). El Universal. https://www.eluniversal.com.mx/cartera/telecom/televisa-relanza-servicio-de-streaming-blim. 
  8. ↑ "blim evoluciona a blim tv" (in es). 3 September 2019. https://www.televisa.com/sala-de-prensa/telecomunicaciones/1037807/blim-evoluciona-blim-tv/. 
  9. ↑ "Blim TV encontró su modelo con el AVOD" (in es-ES). 2021-07-14. https://todotvnews.com/blim-tv-encontro-su-modelo-con-el-avod/. 
  10. ↑ ""Queremos ser la plataforma donde más gente consuma video on demand"" (in es). 2021-06-03. https://expansion.mx/empresas/2021/06/03/luis-arvizu-blim-tv-video. 
  11. ↑ [csimagazine.com/csi/TelevisaUnivision-unveils-Vix-streaming-brands.php "TelevisaUnivision unveils Vix and Vix+ streaming brands"]. CSI Magazine (Perspective Publishing). 17 February 2022. csimagazine.com/csi/TelevisaUnivision-unveils-Vix-streaming-brands.php. 
  12. ↑ ""Memes" se lanzan contra Blim - El Diario de Yucatán" (in es). http://yucatan.com.mx/espectaculos/breves-del-espectaculo/memes-se-lanzan-contra-blim. 
  13. ↑ "Netflix se burla de Televisa y Rebelde - Forbes Mexico" (in es). 4 October 2016. https://www.forbes.com.mx/netflix-se-burla-de-televisa-y-rebelde/#gs.EtJ8xNM. 
  14. ↑ "Blim intenta burlarse de Netflix y todo sale mal (VIDEO)" (in es). 25 October 2016. http://regeneracion.mx/blim-intenta-burlarse-de-netflix-y-nada-sale-bien/. 
  15. ↑ "Dos semanas probando Blim" (in es). http://www.eluniversal.com.mx/blogs/alejandro-aleman/2016/03/11/dos-semanas-probando-blim. 
  16. ↑ "Blim, copia de Netflix, fracasará porque Televisa no entiende a los mileniales" (in es). 22 February 2016. http://www.sdpnoticias.com/enelshow/television/2016/02/22/blim-copia-de-netflix-fracasara-porque-televisa-no-entiende-a-los-mileniales. 
  17. ↑ Rangel, Alma (31 March 2016). "Estreno de la serie 40 y 20 por Blim 1 de abril" (in es). http://www.tvyespectaculos.mx/2016/03/31/estreno-la-serie-40-20-blim-1-abril/. 
  18. ↑ "40 y 20 estrena segunda temporada y prepara dos más" (in es). http://www.todotvnews.com/news/40-y-20-estrena-segunda-temporada-y-prepara-dos-ms.html. 
  19. ↑ ""Nosotros los guapos", serie de comedia que se transmite por Blim" (in es). https://www.terra.com.mx/entretenimiento/nosotros-los-guapos-serie-de-comedia-que-se-transmite-por-blim,f3689bc487ae75e2c0205628f2164415jqkmbhmn.html. 
  20. ↑ "Adriana Louvier desaparecerá misteriosamente en 'Sin Rastro de Ti'" (in es). http://espectaculos.televisa.com/series/noticias/972467/sin-rastro-ti-serie-blim-adriana-louvier-televisa-espectaculos/. 
  21. ↑ "Ya hay fecha para inicio de serie de Blue Demon" (in es-MX). MedioTiempo. http://www.mediotiempo.com/lucha-libre/2016/10/30/ya-hay-fecha-para-inicio-de-serie-de-blue-demon. 
  22. ↑ "Blim estrena 1a temporada de la serie original Super X" (in es). https://www.mnientretenimiento.com/2017/01/22/blim-estrena-super-x/. 
  23. ↑ ""Sincronía" estrena 1 de marzo, en exclusiva por blim: Gustavo Loza. Con Flor Rubio" (in es). http://www.radioformula.com.mx/notas.asp?Idn=662389&idFC=2017. 
  24. ↑ Mendez, Nancy. "'Las 13 esposas de Wilson Fernández', un historia cómica de amor" (in es). http://www.excelsior.com.mx/funcion/2017/05/03/1161157. 
  25. ↑ "Segunda temporada de "Las 13 esposas de Wilson Fernández", confirmada" (in es). http://www.20minutos.com.mx/noticia/237351/0/segunda-temporada-de-las-13-esposas-de-wilson-fernandez-confirmada/. 
  26. ↑ "Lo que no te contaron del cuento, muy pronto lo sabrás... #ÉraseUnaVez llega en exclusiva a blim a partir del 2 de octubre" (in es). Blim. https://twitter.com/blim/status/914142902946844672. 
  27. ↑ ""Había una vez" la descarada copia de "Once Upon A Time" que Televisa trajo a Blim" (in es). http://www.sandiegored.com/noticias/80206/Habia-una-vez-la-descarada-copia-de-Once-Upon-A-Time-que-Televisa-trajo-a-Blim/. 
  28. ↑ "¡Ten cuidado con lo que crees! Todos los episodios de #Dogma en exclusiva" (in es). Blim. https://twitter.com/blim/status/925754330124230656. 
  29. ↑ Woodside, Maxine. ""Dogma" de 13 capítulos y por Blim, adelanta Moisés Arizmendi" (in es). http://www.radioformula.com.mx/notas.asp?Idn=617373&idFC=2016. 
  30. ↑ "¡Ay Güey! estrena por blim el 24 de diciembre" (in es). http://www.televisa.com/sala-de-prensa/series/1028156/ay-gey-estrena-blim-24-diciembre/. 

External links



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