Software:Eatigo
Founded in 2013 by entrepreneurs of diverse nationalities (French, Singaporean ,Indian and Thai), Eatigo aims to connect empty stomachs to empty tables. Via its Iphone and android applications and website, Eatigo serves up time based discounts of up to 50% for all participating restaurants, every day at the most popular dining venues in Bangkok, Singapore, Malaysia, Hong Kong, Philippines and India. The discounts apply to every food item on the menu and can be booked at no cost whatsoever online without any credit card information and no coupons.
Restaurants join Eatigo in order to fill up their empty seats in off-peak hours and increase their profitability because Eatigo ensures they turn a profit on every single available table.
The business model effectively takes the tried and tested yield management principles of charging different prices at different times used successfully in the travel and hotel industries and applies them to the F&B sector.
Seating over 1 million customers monthly, Eatigo is the leading online reservation platform for restaurants in East Asia. The company was funded in the Series B by TripAdvisor in October 2016 bringing total funding to date to USD 15.5M.[1]
Markets
2017 saw the launch of five new markets in four countries. Kuala Lumpur[2] and Hong Kong[3] was launched in March and April respectively, with Manila, Mumbai and Pune[4] soon following in June.
Funding
To date, Eatigo has undergone two rounds of funding, first in December 2015 with Series A investor PlanB, a publicly listed media company in Thailand.[5]
They received backing from American travel site TripAdvisor for their Series B funding,[6] bringing their total funding to date to US$15.5 million[7]
References
- ↑ https://e27.co/tripadvisors-first-sea-investment-is-thailand-based-startup-eatigo-20161003/
- ↑ "Tempah, makan, diskaun guna Eatigo". Kosmo Online. http://ww1.kosmo.com.my/kosmo/content.asp?y=2017&dt=0426&pub=Kosmo&sec=Infiniti&pg=in_01.htm.
- ↑ "Restaurant reservation app eatigo hits Hong Kong". South China Morning Post. http://www.scmp.com/magazines/post-magazine/short-reads/article/2094818/restaurant-reservation-app-eatigo-arrives-hong.
- ↑ "Restaurant reservation platform Eatigo forays into India | Forbes India" (in en-US). http://www.forbesindia.com/article/special/restaurant-reservation-platform-eatigo-forays-into-india/47553/1.
- ↑ "Off-peak restaurant booking startup Eatigo raises series A funding" (in en-US). https://www.techinasia.com/offpeak-restaurant-booking-startup-eatigo-raises-series-a-funding.
- ↑ "Tripadvisor dishes out series B to Eatigo to ‘connect empty stomachs with empty tables’" (in en-US). https://www.techinasia.com/tripadvisor-funds-eatigo.
- ↑ "Eatigo raises Series B investment from TripAdvisor! as total funding hits USD $15.5M" (in en-US). https://techsauce.co/en/investment-en/eatigo-raises-series-b-investment-from-tripadvisor-as-total-funding-hits-usd-15-5m/.
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