Software:Google Tag Manager
From HandWiki
| Developer(s) | |
|---|---|
| Initial release | October 1, 2012 |
| Stable release | Ver. 2
|
| Type | Web development tools |
| Website | www |
Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites (variants of e-marketing tags, sometimes referred to as tracking pixels or web beacons).[1]
Version 1
Google announced Google Tag Manager in October 2012.[2] Version 1 of Tag Manager launched with the following default tag templates:[3]
- AdWords Conversion Tracking
- DoubleClick Floodlight Counter
- DoubleClick Floodlight Sales
- Google Analytics
- GDN Remarketing (Google Display Network)
- Custom Image Tags (for all other image pixels)
- Custom HTML Tags (for all other tags)
Version 2
Version 2 launched in October 2014, making the product cleaner and simpler to use.[4]
Google also announced the Tag Manager API with the release of version 2.[5]
Basic Components of tags & GTM
- Containers - Use it to contain all the other components using in the tags implementation.
- Triggers - Define when to fire the tags.
- Variables & constants - Collect specific information and pass onto data layer.
- Data layers - A JavaScript object which keeps the information tags separate from other code. [6]
References
- ↑ Wagner, Janet. "Google announces improvements to Google Tag Manager including new API". Programmable Web. http://www.programmableweb.com/news/google-announces-improvements-to-google-tag-manager-including-new-api/brief/2014/10/17.
- ↑ "Digital marketing made (much) easier: Introducing Google Tag Manager". Google Analytics Blog. 1 October 2012. http://analytics.blogspot.com/2012/10/google-tag-manager.html.
- ↑ Christoper, Joe (1 October 2012). "Google Tag Manager: What You Should Know". Blast. http://www.blastam.com/blog/index.php/2012/10/google-tag-manager-what-you-should-know.
- ↑ "New Interface for Tag Manager". Google. https://support.google.com/tagmanager/answer/4605576. Retrieved 13 October 2015.
- ↑ "Making tag management more accessible and powerful". Google Analytics Blog. http://analytics.blogspot.com/2014/10/making-tag-management-more-accessible.html.
- ↑ "An Introduction to Google Tag Manager" (in en-US). Moz. https://moz.com/blog/an-introduction-to-google-tag-manager.
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