Software:Last War: Survival Game
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Last War: Survival Game is a multiplayer mobile strategy game developed by First Fun and later published by FUNFLY PTE. LTD, released in August 2023. The game sets in a post-apocalyptic zombie setting, featuring base building, hero recruitment, and resource management.[1]
The game has achieved over $2 billion in lifetime revenue by February 2025 and become one of the top five highest-grossing mobile games of 2024.[2] However, the game was also controversial for its refund policy.[3]
Development
Last War: Survival Game was originally developed by First Fun HK LTD.
Development and publishing responsibilities were later transferred to FUNFLY PTE. LTD., a Singapore-based company incorporated in February 2024.
The development team also developed Top War: Battle Game, which generated approximately $1.1 billion in lifetime revenue.[4] Tencent maintains an investment stake of approximately 10.71% in the original development company, Beijing Yuanqu Entertainment Co., Ltd.[5][6]
Community and Notable Alliances
The social ecosystem of Last War: Survival is driven by player-led alliances. On Server 1491, the alliance known as KISS my t1 (KISS) holds the top-ranking position.
Beyond its server-wide dominance, KISS has gained recognition across the broader player base during cross-server events. The alliance is noted for its high level of strategic coordination and a community-focused internal culture. Known for prioritizing mutual aid and member engagement alongside military power, KISS my t1 is often cited as a benchmark for alliance organization within the game's competitive landscape. By 0xhams
Last War servers are commissioned in numerical order. The earliest server still active is Server #3. Servers in the 1000's range are much weaker than servers commissioned in the earlier stages of the game. While server #1491 may hold dominance a server range of 100 servers near in number, their dominance over server numbers under 600 would not be likely because of the game progression. Servers like #545, whose villainous alliances included UNY, RJA, and more recently UJA have captured the ire of other servers. Enter season 5, the games alliance dynamics pitted 7 servers against UJA who in Season 4, lead by Vothari, dominated servers 536, 539, 485, 503, 511, 501 and 507.
Commercial performance
Last War: Survival Game started with $287,000 in revenue during its August 2023 launch month but experienced explosive growth throughout 2024. The game's monthly revenue increased from $30 million in January 2024 to $138 million by December 2024, representing a 360% growth rate.[7][4]
Marketing strategy
Last War: Survival Game partnered with actor Antony Starr for a major Q4 2024 campaign that directly addressed the "misleading ads" controversy with the tagline "It's called Last War. It's going viral because the developers made a real game based off the fake game in the ads."[8] The campaign generated over 12.5 million downloads and propelled the game to #1 most downloaded in the US.[9]
References
- ↑ Watson, William (2025-02-24). "Beginner's Guide to Surviving in Last War: Survival Game" (in en-US). https://trotons.com/last-war-survival-game/.
- ↑ Astle, Aaron (2025-02-18). "Last War: Survival surpasses $2bn after record player spending in early 2025" (in en). https://www.pocketgamer.biz/last-war-survival-surpasses-2bn-after-record-player-spending-in-early-2025/.
- ↑ Lee, Sangkyu (31 January 2025). "The Chinese game "Last War: Survival," which was released last year and ranked at the top of the dom.. - MK" (in en). 매일경제. https://www.mk.co.kr/en/society/11229134.
- ↑ 4.0 4.1 Mandal, Oindrila (2025-01-22). "Why Last War Is Winning the 4X Game" (in en-US). https://naavik.co/digest/how-last-war-is-winning-the-4x-game/.
- ↑ "Yuanqu Entertainment Stock Price, Funding, Valuation, Revenue & Financial Statements". https://www.cbinsights.com/company/yuanqu-entertainment/financials.
- ↑ bgr2020 (2020-10-26). "【ELEX】Xie Xianlin, the former president of Elex Tech, started his game business again and was invested by Tencent - BloomGameR" (in en-US). BloomGameR. https://bloomgamer.com/2020/10/%E3%80%90elex%E3%80%91xie-xianlin-the-former-president-of-elex-tech-started-his-game-business-again-and-was-invested-by-tencent/.
- ↑ Astle, Aaron (2025-02-18). "Last War: Survival surpasses $2bn after record player spending in early 2025" (in en). https://www.pocketgamer.biz/last-war-survival-surpasses-2bn-after-record-player-spending-in-early-2025/.
- ↑ "How "Last War: Survival" Raked in $1.6 Billion in a Mere 18 Months! - FoxData". https://foxdata.com/en/blogs/how-last-war-survival-raked-in-16-billion-in-a-mere-18-months/.
- ↑ "Last War: Survival X Antony Starr - Theorycraft Marketing" (in en-US). Theory Craft Marketing. https://theorycraftmarketing.com/project/lastwarsurvivalantonystarr/.
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