Software:Untappd

From HandWiki
Short description: Geosocial networking service and mobile phone application
Untappd Inc.
Untappd Logotype White RGB.png
Type of businessSocial networking service
FoundedOctober 22, 2010; 13 years ago (2010-10-22)
HeadquartersWilmington, North Carolina
OwnerNext Glass
Key people
  • Greg Avola
  • Tim Mather
  • Kurt Taylor
  • Trace Smith
  • Ty Graham
ProductsUntappd, Untappd for Business, Untappd Marketplace
Employees125 (2017)[1]
LaunchedOctober 22, 2010; 13 years ago (2010-10-22)[2]
Untappd
Stable release
; iOS

3.4.4 (April 29, 2019; 5 years ago (2019-04-29)[3])

Android

3.4.4 (April 29, 2019; 5 years ago (2019-04-29)[4]) [±]

Operating systemiOS, Android

Untappd is a geosocial networking service and mobile phone application founded by Greg Avola and Tim Mather that allows its users to check in as they drink beers, and share these check-ins and their locations with their friends.[5] It incorporates aspects of gamification.[6]

Untappd provides a platform for users to rate the beer they are consuming, earn badges, share pictures of their beers, review tap lists from nearby venues, see what beers their friends are drinking, comment on checked-in beers, and ask the app to suggest similar beverages.[7][8] In 2016, an updated version of the application allowed users to find a beer by scanning its barcode[9]

Untappd uses Foursquare for its location services.[10]

Badges

As a user checks in different beers, they earn badges. These badges consist of local badges, beer badges, venue badges, and special badges. Local badges are earned from checking in at specific locations participating in an Untappd for Business promotion. Beer badges are earned based upon how many unique beers a user has checked in, what country or region the beer is produced, what style the beer is, or various actions by the user, such as checking in the same beer multiple times in a row. Venue badges are earned for checking in at different locations like breweries, restaurants, or festivals. Special badges are earned from checking in a specific beer as part of a promotion or checking in on a specific holiday.

History

Untappd started in 2010 at Fathers Office in Santa Monica, California. On January 17, 2014 it was announced that Untappd had passed the 1 million user mark[11] and by April 2016, they had 3.2 million users.[12]

On January 15, 2016, Untappd announced that it would become a subsidiary of Next Glass, a beer and wine rating and suggesting application.[13][14] Both companies indicated their applications will remain independent, but will benefit from increased data integrations.[15]

It was included in the "Top 50 Apps of the Year" of 2016 by Time (magazine) .[16]

At the start of the COVID-19 pandemic on March 25, 2020, the Untappd at Home campaign was launched, so users could check in beers from a global home location.[17]

As of September 4th, 2020 Untappd reported 820,000 unique users checked-in at least once from almost 180 different countries.[18]

In 2021, a Sacbee article reported that a local brewery's business was impacted by low ratings on the app.[19]

See also

  • Beer rating

References

  1. Bellamy, Cammie. "Brewing up business: Untappd could expand on Front St.". http://www.starnewsonline.com/news/20170911/brewing-up-business-untappd-could-expand-on-front-st. 
  2. Mather, Tim (October 22, 2010). "Untappd Connects Beer Drinkers Everywhere". http://blog.untappd.com/post/1372570433/untappd-connects-beer-drinkers-everywhere. 
  3. "Apple on the App Store". 2019-04-29. https://itunes.apple.com/us/app/untappd-discover-beer/id449141888?mt=8. 
  4. "Untappd - Discover Beer". 2019-04-29. https://play.google.com/store/apps/details?id=com.untappdllc.app&hl=en. 
  5. Minsky, David (April 17, 2012). "Untappd App: Social Networking for Hops Heads" (in en-US). Miami New Times (Miami, Florida). http://blogs.miaminewtimes.com/shortorder/2012/04/untappd_app_social_networking.php. 
  6. Clayton, Nick (October 7, 2011). "Mixing Alcohol with Geo-Location" (in en-US). https://www.wsj.com/articles/BL-TEB-3279. 
  7. Allen-Black, Joe (June 29, 2012). "Find new beer; remember your favorites" (in en-US). The Boston Globe (Boston). http://www.boston.com/business/technology/apptitude_test/2012/06/find_new_beer_remember_your_favorites.html. 
  8. Joe Brockmeier (6 Oct 2011). "Untappd: At the Intersection of Social, Mobile, Data and Beer". ReadWriteWeb. http://www.readwriteweb.com/enterprise/2011/10/untappd-at-the-intersection-of.php. 
  9. Eaton, Kit (December 14, 2016). "2016 in Review: The Year's Best Apps" (in en-US). The New York Times. https://www.nytimes.com/2016/12/14/technology/personaltech/best-apps.html. 
  10. Warren, Christina. "A Foursquare For Beer Lovers". Mashable. https://mashable.com/2010/11/05/untappd/. 
  11. "Untappd is 1,000,000 strong and growing!". Untappd blog. 17 Jan 2014. http://blog.untappd.com/post/73638076039/untappd-is-1-000-000-strong-and-growing. 
  12. Tom Rotunno (25 Apr 2016). "Two guys created their dream jobs, forged by a love for tech and beer". CNBC. https://www.cnbc.com/2016/04/25/two-guys-created-their-dream-jobs-forged-by-a-love-for-tech-and-beer.html. 
  13. Chris Furnari (15 Jan 2016). "Untappd Merges with Beer and Wine Recommendation App, Next Glass". Brewhound. https://www.brewbound.com/news/untappd-merges-with-beer-and-wine-recommendation-app-next-glass. 
  14. "We're Taking It To The Next Level". Untappd blog. 15 Jan 2016. http://blog.untappd.com/post/137347850666/were-taking-it-to-the-next-level. 
  15. Mike Snider (January 15, 2016). "A spirited merger pairs Untappd and Next Glass". USA TODAY. https://www.usatoday.com/story/tech/news/2016/01/15/spirited-merger-pairs-untappd-and-next-glass/78842492/. 
  16. "The 50 Best Apps of the Year". Time. 31 Oct 2016. http://time.com/4549647/best-apps-year-2016/. 
  17. "Untappd at Home" (in en-US). Untappd blog. March 25, 2020. https://untappd.com/blog/post/613599856350625792/untappd-at-home. 
  18. Greg Avola (2 Sep 2020). "Untappd at Home: By the Numbers". https://untappd.com/blog/untappd-at-home-by-the-numbers/1144. 
  19. Patrick, James (March 3, 2021). "Sacramento's Alaro brewery sees schism between critical success and Untappd scores". The Sacramento Bee. https://www.sacbee.com/food-drink/article249632903.html. 

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