Software:Vigloo

From HandWiki

Vigloo (Korean: 비글루) is a South Korean microdrama, also known as short-form drama, series streaming platform owned by SpoonLabs, with headquarters in Seoul.[1] It provides content produced in South Korea, Japan, and the United States.[2] Vigloo produced the first AI-created short-form drama in South Korea.[3]

History

Vigloo launched in July 2024.[4] After receiving an equity investment of $86 million (₩120 billion) by South Korean video game company Krafton in September 2024,[5] Vigloo expanded to the U.S.[6] In January 2025, Vigloo unveiled its first in-house produced drama, Xs Who Want to Kill: Adultery Investigation Unit.[7] Vigloo had been testing the use of AI in post-production and visual effects,[8] and in October 2025 released two original dramas produced entirely with AI.[9][3] It adapted its live action Japanese short-form drama Boyfriend Search Project – Kissing 5 Men into the first short-form animation series made with AI technology in South Korea.[10]

Of the top free entertainment iOS apps in South Korea, Vigloo ranks Number 3 as of January 2026.[11]

Service

Content

Vigloo offers both original and licensed content.[12] It partnered with Passionflix to repackage the latter's original series The Secret Life of Amy Bensen into 35 vertical "bite-sized episodes".[13][14] The most popular genre is romance, such as romantasy.[15]

Business Model

Vigloo is available around the world, providing subtitles in nine languages, including Korean, English, and Japanese. Fifty percent of Vigloo's revenue comes from the U.S.[2] Vigloo operates on a freemium model, where viewers can try several episodes and then can choose to continue by subscription or in-app purchases.[8] As of September 2025, 70% of Vigloo viewers were over 35 years old.[8]

Microdramas

Emerging during the early COVID period in China, microdramas have grown into a 7-billion-dollar market with dozens of dedicated platforms now operating.[8] Although the format first expanded across Asia, short-form scripted content optimized for mobile viewing is increasingly being produced and watched in markets worldwide.[16]

Series

  • A Vampire in the Alpha's Den[8]
  • Fight for Love[8]
  • Matrimoney
  • Signed, Sealed, Deceived by My Billionaire Mailboy
  • Spring Break Bucket List
  • Stake to the Heart

See also

References

  1. ↑ "스푼랩스 | [Vigloo 플랫폼 운영 매니저"] (in ko). May 24, 2025. https://inthiswork.com/archives/222328. "Workplace: SpoonLabs Seoul HQ, 13th floor, Mirim Tower, 14 Teheran-ro 4-gil, Gangnam-gu, Seoul" 
  2. ↑ 2.0 2.1 MacDonald, Joan (3 June 2025). "Short Form Dramas Become Bigger Part Of The Entertainment Industry". Forbes. https://www.forbes.com/sites/joanmacdonald/2025/06/03/short-form-dramas-become-bigger-part-of-the-entertainment-industry/. Retrieved 11 December 2025. 
  3. ↑ 3.0 3.1 Na, Geon-woong (October 9, 2025). "처음부터 끝까지 AI가 만들었다…AI 드라마 선보인 '이 회사'" (in ko). Maeil Business Newspaper. https://www.mk.co.kr/news/business/11434473. 
  4. ↑ Baek, Bong-sam (July 1, 2024). "스푼라디오, 숏폼 드라마 플랫폼 '비글루' 출시" (in ko). https://zdnet.co.kr/view/?no=20240701112307. 
  5. ↑ "Krafton Invests in Short-Form Video Platform 'Spoon Labs,' With Focus on Dramatic Content" (Press release). Amsterdam, Netherlands: Krafton. September 11, 2024. Archived from the original on January 24, 2025. Retrieved 13 January 2026.
  6. ↑ Brzoznowski, Kristin (April 2, 2025). "Vigloo Enters U.S. Market". https://worldscreen.com/tvdrama/vigloo-enters-u-s-market/. 
  7. ↑ Kim, Ki-hyeok (January 23, 2025). "비글루, 자체 제작 오리지널 시리즈 '죽이고 싶은 X들: 간통수사대' 첫 선" (in ko). Seoul Economic Daily. https://www.sedaily.com/NewsView/2GNSZZ96AL. 
  8. ↑ 8.0 8.1 8.2 8.3 8.4 8.5 Berkowitz, Joe (12 September 2025). "Microdramas are TikTok turned up to 11, and they're coming for your time and money". Fast Company. https://www.fastcompany.com/91402526/microdrama-storytelling-entertainment-smartphones. Retrieved 11 December 2025. 
  9. ↑ Daswani, Mansha (September 30, 2025). "Vigloo Launches AI Full-Length Vertical Dramas". https://worldscreen.com/tvdrama/vigloo-launches-ai-full-length-vertical-dramas-2/. 
  10. ↑ Kim, Jong-hyo (December 23, 2025). "비글루, 국내 최초 AI 숏폼 애니메이션 '남친 찾기 프로젝트' 공개" (in ko). Hans Economy. https://www.hansbiz.co.kr/news/articleView.html?idxno=803213. 
  11. ↑ "Top Ranked iOS App Store Apps: Top Entertainment Apps". January 2026. https://appfigures.com/top-apps/ios-app-store/south-korea/iphone/entertainment. 
  12. ↑ "K29 Studios Partners with Vigloo to Revolutionise Mobile Entertainment with Vertical Drama Series". August 20, 2025. https://www.filmink.com.au/public-notice/k29-studios-partners-with-vigloo-to-revolutionise-mobile-entertainment-with-vertical-drama-series/. 
  13. ↑ Satin, David (September 16, 2025). "Passionflix teams with Vigloo, shifting key series to short-form". https://thestreamable.com/passionflix-vigloo-partnership-secret-life-amy-bensen. 
  14. ↑ Daswani, Mansha (September 16, 2025). "The Secret Life of Amy Bensen Reformatted as Micro-Drama". https://worldscreen.com/tvdrama/the-secret-life-of-amy-bensen-reformatted-as-micro-drama-2/. 
  15. ↑ Lee, Jae-eun (January 5, 2026). "Vigloo users binge short romances in Korea from 11 p.m. to 1 a.m.". Chosun Biz. https://biz.chosun.com/en/en-it/2026/01/05/URHIXPTPMZHV7COHXFSBAID7WY/. 
  16. ↑ Merican, Sara (4 April 2025). "Micro-Drama Genre Booms In Asia As Top Apps Surpass 150M Active Users – Omdia Report". https://deadline.com/2025/04/micro-drama-apps-asia-150m-active-users-omdia-report-1236358305/. 



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