Software:WooCommerce

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Short description: Open source plugin for WordPress
WooCommerce
WooCommerce logo.svg
Original author(s)Mike Jolley, James Koster
Developer(s)Automattic
Initial release2011 (2011)[1]
Stable release
8.5.1[2] / 15 Jan 2024
Written inPHP
Operating systemUnix-like, Windows
Typee-commerce
LicenseGPL
Websitewoo.com

WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011,[3] the plugin quickly became popular for its simplicity to install and customize and for the market position of the base product as freeware (even though many of its optional extensions are paid and proprietary). WooCommerce is developed and supported by Woo and includes contributions from a global community of developers.[4]

History

WooCommerce was first developed by WordPress theme developer WooThemes,[5] who hired Mike Jolley and James Koster, developers at Jigowatt, to work on a fork of Jigoshop[6][7] that became WooCommerce.[8] In January 2020, it was estimated that WooCommerce is used by around 3.9 million websites.[9]

In November 2014, the first WooConf, a conference focusing on eCommerce using WooCommerce, was held in San Francisco , California . It attracted 300 attendees.[10][non-primary source needed]

In May 2015, WooThemes and WooCommerce were acquired by Automattic, operator of WordPress.com and core contributor to the WordPress software.[11]

In December 2020, WooCommerce acquired MailPoet, a popular WordPress newsletter management plugin.[12] Subsequently, WooCommerce launched WooCommerce Mobile App for iOS and Android. The app lets WooCommerce store owners view and manage their stores from mobile devices.[13]

Usage

WooCommerce is used by a number of high-traffic websites such as Small Press Expo.[14] For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30%[15] of e-commerce sites and millions of active installs.[16] Ecommerce is rapidly growing worldwide and WooCommerce has over 39 million downloads as a plugin and is currently active on more than three million websites and is the most popular eCommerce platform in 2018.[17] WooCommerce serves approximately 4% of the top million HTML pages.[18] In 2015, statistics show that the percentage of online stores that utilize WooCommerce through Wordpress.org's plugin is more than 30% of all stores.[19] The current 2021 market share for WooCommerce is 29% of the top 1 million sites using eCommerce technologies.[20]

Since Automattic's acquisition WooCommerce has kept gaining market share to become one of the leading E-commerce platforms on the Internet.[21]

Themes

With many WooCommerce-ready themes sold on third party websites, it makes it difficult to exactly estimate how many themes can be associated with this WordPress plugin, but here are some WooCommerce stats for the bigger theme providers.[22]

  • There are over 1,500 WooCommerce themes on ThemeForest.[23]
  • The WordPress.org theme directory has 11,653 WooCommerce themes.[24]

Extensions

WooCommerce has attracted significant popularity because the base product, in addition to many extensions and plugins, is free and open-source. WooCommerce has hundreds of extensions and over 1,000 plugins.[25] In addition, there are thousands of paid add-ons for fixed prices. Many Premium Themes now offer capability with WooCommerce as well as plugins that make a theme framework compatible.[26]

WooExpert Partner program

Instead of a certification program WooCommerce uses an official partnership program. WooCommerce recommends users to use these WooExperts for their WooCommerce projects.[27] Suppliers can apply to become a partner and by doing so will undergo a multi-stage application process that includes skill evaluation and an interview. Throughout the process WooCommerce aim to assess familiarity with WooCommerce core and extensions. The partnership program had either a Gold, Silver or Bronze level[28] until late 2017, when it moved to a flat "verified WooExpert" system.[29]

Revenues

A study conducted in 2017 by Todd Wilkins, Head of WooCommerce, suggests that WooCommerce stores would collectively account for nearly $10 billion in sales.[30]

See also

References

  1. ↑ "WooCommerce Has Arrived". WooCommerce. 27 September 2011. http://www.woothemes.com/2011/09/woocommerce-has-arrived/. 
  2. ↑ "WooCommerce". https://wordpress.org/plugins/woocommerce/. 
  3. ↑ Perez, Sarah (27 September 2011). "WooThemes Launches WooCommerce To Turn WordPress Sites Into Online Shops". TechCrunch. https://techcrunch.com/2011/09/27/woothemes-launches-woocommerce-to-turn-wordpress-sites-into-online-shops/. 
  4. ↑ "What is WooCommerce?". Woo.com. 5 December 2023. https://woo.com/woocommerce/. 
  5. ↑ "WordPress Themes, Plugins & eCommerce". WooThemes. https://www.woothemes.com/. 
  6. ↑ Imel, Ryan (28 August 2011). "Jigoshop team and WordPress community members share thoughts on forking". WPCandy. http://wpcandy.com/reports/jigoshop-wordpress-community-share-forking-thoughts/#.UkCqXt3_DXE. 
  7. ↑ "Our forking views". Jigoshop. 26 August 2011. https://www.jigoshop.com/blog/2011/08/26/our-forking-views/. 
  8. ↑ Imel, Ryan (25 August 2011). "WooThemes forks Jigoshop into WooCommerce, launches WooLabs". WPCandy. http://wpcandy.com/reports/woothemes-forks-jigoshop-into-woocommerce/#.UjpYzN3_DXF/. 
  9. ↑ Hyde, Ethan. "WooCommerce Vs Shopify". More Leads More Revenue. https://moreleadsmorerevenue.com/shopify-vs-woocommerce/. 
  10. ↑ "Dedicated to store owners & WordPress developers wanting to learn the art of eCommerce using WooCommerce". Wooconf. November 2014. https://2014.wooconf.com/. 
  11. ↑ "WordPress Parent Automattic Buys WooCommerce, a Shopping Tool for Web Publishers". 2015-05-19. http://recode.net/2015/05/19/wordpress-parent-automattic-buys-woocommerce-a-shopping-tool-for-web-publishers/. 
  12. ↑ "MailPoet Joins WooCommerce". 2020-12-07. https://www.mailpoet.com/blog/mailpoet-joins-woocommerce/. 
  13. ↑ "WooCommerce Mobile App announcement". 2022-03-22. https://woocommerce.com/posts/turn-ideas-into-products-and-capture-your-creative-spirit-with-the-woocommerce-mobile-app/. 
  14. ↑ "WooCommerce E-Commerce Usage". WebTechster. http://www.webtechster.com/trends/e-commerce/woocommerce.html. 
  15. ↑ "Statistics for websites using Ecommerce technologies (The Entire Internet Tab)". builtwith.com. http://trends.builtwith.com/shop. 
  16. ↑ Warnimont, Joe (14 February 2018). "WooCommerce Review: The King of Ecommerce Plugins on WordPress". Ecommerce Platforms. https://ecommerce-platforms.com/ecommerce-reviews/woocommerce-review. 
  17. ↑ "How Many Websites Use WooCommerce? Usage Stats 2019" (in en-US). Barn2 Media. 2019-02-11. https://barn2.co.uk/woocommerce-stats/#woocommerce-usage-stats. 
  18. ↑ "How Many Websites Use WooCommerce? Usage Stats 2019" (in en-US). Barn2 Media. 2019-02-14. https://barn2.co.uk/woocommerce-stats/#woocommerce-usage-stats. 
  19. ↑ "How Many Websites Use WooCommerce? Usage Stats 2019" (in en-US). Barn2 Media. 2019-02-14. https://barn2.co.uk/woocommerce-stats/#woocommerce-usage-stats. 
  20. ↑ "How Many Websites Use WooCommerce? Usage Stats 2019" (in en-US). Barn2 Media. 2019-02-14. https://barn2.co.uk/woocommerce-stats/#woocommerce-usage-stats. 
  21. ↑ "WooCommerce keeps gaining Market Share". ProWoos. 5 August 2018. http://prowoos.com/woocommerce-keeps-gaining-market-share/. 
  22. ↑ "WooCommerce Stats 2018: How Many Websites Use WooCommerce?" (in en-US). Barn2 Media. 2018-02-13. https://barn2.co.uk/woocommerce-stats/#woocommerce-usage-stats. 
  23. ↑ "WooCommerce Stats 2018: How Many Websites Use WooCommerce?" (in en-US). Barn2 Media. 2018-02-13. https://barn2.co.uk/woocommerce-stats/#woocommerce-usage-stats. 
  24. ↑ "WooCommerce Stats 2022: How Many Websites Use WooCommerce?" (in en-US). 2021-02-15. https://barn2.com/woocommerce-stats/. 
  25. ↑ "[Infographic 2017 WooCommerce Statistics"] (in en-US). Holler Box. 2017-08-01. https://hollerwp.com/woocommerce-statistics/. 
  26. ↑ "WooCommerce Genesis Framework for WooCommerce". https://wordpress.org/plugins/genesis-connect-woocommerce/. 
  27. ↑ "WooExperts - WooCommerce" (in en-US). https://woocommerce.com/experts/. 
  28. ↑ "Becoming a WooExpert - WooCommerce" (in en-US). WooCommerce. https://woocommerce.com/join-wooexperts/. 
  29. ↑ Scott, Robin (2017-12-02). "WooCommerce Ends Gold Silver, Bronze – Just WooExperts". Silicon Dales Ltd. https://silicondales.com/news-from-silicon-dales/woocommerce-ends-gold-silver-bronze-just-wooexperts/. 
  30. ↑ "WooCommerce Stores on Track to Surpass $10B in Sales This Year" (in en-US). WordPress Tavern. 2017-10-19. https://wptavern.com/woocommerce-stores-on-track-to-surpass-10b-in-sales-this-year. 

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