Software:YouCam Makeup

From HandWiki
YouCam Makeup
Developer(s)Perfect Corp
Initial release2014
Operating systemiOS, Android
TypeAugmented reality, virtual makeover, selfie editing
LicenseFreemium
Websitewww.perfectcorp.com/consumer/apps/ymk

YouCam Makeup is a virtual makeover and selfie editing application developed by Perfect Corp.[1] The app allows users to edit photos with various makeup effects, skin beautification tools, and virtual try-ons for makeup products using augmented reality (AR) and artificial intelligence (AI) technologies.[2][3][4] It has been downloaded over 590 million times as of July 2024.

History

YouCam Makeup was launched in 2014 by Perfect Corp,[5][6] a company specializing in artificial intelligence and augmented reality applications for beauty and fashion, and gained popularity due to its AR and AI technologies, which provided realistic and customizable makeup simulations.[7][8]

Since 2016, YouCam Makeup has partnered with various beauty brands and media outlets to expand its functionalities.[9] Collaborations include partnerships with Ardell,[10] Laura Geller,[11] Elizabeth Arden,[12] and Glamour.[13] In 2017, YouCam Makeup expanded its partnerships to include movie and TV shopping collaborations with Paramount Pictures and QVC.[14][15]

In 2018, the app was named "One of the Best" at CES BeautyTech and won the CEW Best Beauty App Award.[16] The same year, YouCam Makeup partnered with Cosmopolitan magazine for the first print-to-digital virtual beauty service, allowing readers to try virtual makeup looks via their mobile devices.[17]

In 2019, the app was honored at the 32nd Edison Awards[18] and CEW's Beauty Awards.[19]

In 2022, the app collaborated with Paramount Pictures on the interactive Top Gun: Maverick movie experience and supported breast cancer awareness by sponsoring Pink Agenda events in May, June, and October.[20][21][22]

Overview

YouCam Makeup operates on a freemium model, offering basic features for free, while more advanced tools and effects are available through in-app purchases or subscriptions. The app also generates revenue through partnerships with cosmetic brands for virtual makeup try-ons. Its virtual try-on feature has been incorporated by beauty brands and retailers for digital product visualization for consumers.[23][24][25][26] The app is available for iOS and Android devices.[1]

Features

YouCam Makeup can perform tasks of:[21][27][28][29][30]

Virtual try-on:

  • AR makeup: AR-powered application of virtual makeup looks with customizable lipsticks, eyeshadows, blushes, eyeliners, and more;
  • AR accessories: Augmented reality feature enabling the application of virtual accessories, including glasses, hats, earrings, and other accessories;
  • AR effects: Integration of dynamic visual elements and background modifications.

Beauty tools:

  • Skin smoothing: adjustment of skin texture to remove blemishes, smooth wrinkles, and even out skin tone;
  • Face reshaping: modification of facial proportions, including sliming face, enlarging eyes, reshaping nose, and adjusting other facial features;
  • Body tuning: proportional alterations to body shape;
  • Teeth whitening;
  • Eye & lip enhancement: enhances eye color, removes red-eye, and adds sparkle.

Hairstyles:

  • AI hairstyle: Simulation of various hairstyle options;
  • Hair coloring: Visualization of different hair colors and shades.

Photo editing:

  • Photo makeup: digital application of makeup effects including lipstick, eyeshadow, blush, and more in photo editing mode;
  • Effects: application of photo effects with different styles and moods;
  • Editing tools: Functions for cropping, resizing, rotating, adjusting brightness, contrast, saturation, sharpness;
  • AI removal: automatically removes unwanted objects from photos;
  • AI background: Modification of photo background, making transparent background, or changing the background color and image;

Generative AI tools

  • AI fashion: Visualization of virtual clothing and accessories;
  • AI avatar: Creation of personalized avatars with customizable features;
  • AI headshot: Generation of professional-quality headshots using AI technology;
  • AI studio: A creative space for visual effects and enhancements;
  • AI aging: Age progression simulation through AI-based algorithms.

References

  1. ↑ 1.0 1.1 "6 Makeup Apps for a Whole New You" (in en-gb). 2015-04-03. https://uk.pcmag.com/mobile-apps/40901/6-makeup-apps-for-a-whole-new-you?p=1. 
  2. ↑ "The 100 Best Inventions of 2020: Perfect Corp. YouCam Makeup". 2023-02-08. https://time.com/collection/best-inventions-2020/5911438/youcam-makeup-platform/. 
  3. ↑ "Revolutionizing Selfies: Providing Virtual Tools To Clients Help Put Company On the Map" (in en). 2016-06-23. https://www.cbsnews.com/sanfrancisco/news/virtual-tools-company-map/. 
  4. ↑ Eaton, Kit (2016-08-10). "A Beauty Makeover With One Tool: Your Phone" (in en). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2016/08/11/technology/personaltech/a-beauty-makeover-with-one-tool-your-phone.html. 
  5. ↑ "How to use Google to pick the right makeup online" (in en). 2020-12-19. https://tech.hindustantimes.com/tech/news/how-to-use-google-to-pick-the-right-makeup-online-71608363948272.html. 
  6. ↑ Fickenscher, Lisa (2016-07-08). "Makeover app gets behind the Kardashians" (in en-US). https://nypost.com/2016/07/07/makeover-app-gets-behind-kardashians/. 
  7. ↑ Sorokanich, Bob (2014-08-16). "Our Favorite Android, iOS, and Windows Phone Apps of the Week" (in en-US). https://gizmodo.com/our-favorite-android-ios-and-windows-phone-apps-of-th-54-1622603879. 
  8. ↑ "SheMeets #Girl2Know, Alice Chang Reinforces the Need For More Women in Tech & The Power of Collaboration" (in en). 2016-04-04. https://www.huffpost.com/entry/shemeets-girl2know-alice_b_9583234. 
  9. ↑ Biron, Bethany. "The beauty industry is undergoing a transformation with the emergence of virtual try-on and artificial intelligence tools. Here are the 11 startups leading the charge." (in en-US). https://www.businessinsider.com/the-11-most-disruptive-beauty-technology-companies-according-to-experts-2021-7#perfect-corp-1. 
  10. ↑ Jaekel, Brielle. "Ardell helps quickly growing YouCam Makeup make leap to retail | Retail Dive" (in en-US). https://www.retaildive.com/ex/mobilecommercedaily/ardell-helps-youcam-makeup-make-leap-to-retail-following-100-million-downloads. 
  11. ↑ "Laura Geller Beauty teams up with YouCam Makeup" (in en). 5 May 2016. https://cosmeticsbusiness.com/laura-geller-beauty-teams-up-with-youcam-makeup-117899. 
  12. ↑ "YouCam Makeup App To Feature Elizabeth Arden Products" (in en-US). 2016-02-05. https://www.beautypackaging.com/breaking-news/youcam-makeup-app-to-feature-elizabeth-arden-products/. 
  13. ↑ Samuely, Alex. "Glamour brings NYFW beauty looks to mobile via augmented reality | Marketing Dive" (in en). https://www.marketingdive.com/ex/mobilemarketer/cms/news/software-technology/23583.html. 
  14. ↑ "Perfect Corp. teams up with Paramount for 'Like A Boss' virtual beauty" (in en-WW). 2020-01-14. https://ww.fashionnetwork.com/news/Perfect-corp-teams-up-with-paramount-for-like-a-boss-virtual-beauty,1174987.html. 
  15. ↑ O’Shea, Dan (August 22, 2017). "QVC partners with YouCam Makeup for virtual try-on offer" (in en-US). https://www.retaildive.com/news/qvc-partners-with-youcam-makeup-for-virtual-try-on-offer/503146/. 
  16. ↑ "YouCam beauty apps most downloaded for virtual makeup" (in en). 2018-07-11. https://www.digitimes.com/news/a20180711PD207.html?dt_ref=tag. 
  17. ↑ Bargh, Becky (25 September 2018). "YouCam and Cosmopolitan enter new partnership to bring first print-to-digital AR experience" (in en). https://cosmeticsbusiness.com/youcam-and-cosmopolitan-enter-new-partnership-to-bring-first-print-to-digital-ar-experience--147439. 
  18. ↑ Mary, Prarthana (2019-04-06). "YouCam Makeup Wins Edison Award" (in en). https://www.gadgetvoize.com/2019/04/06/youcam-makeup-wins-edison-award/. 
  19. ↑ "'Oscars' Of The Beauty Product Industry Announce 2019 Winners - CBS New York" (in en). 2019-05-17. https://www.cbsnews.com/newyork/news/oscars-of-the-beauty-product-industry-announce-2019-winners/. 
  20. ↑ Shu, Catherine (2019-01-10). "The company behind YouCam Makeup app launches a new set of AR tools for beauty brands like Ulta" (in en-US). https://techcrunch.com/2019/01/10/the-company-behind-youcam-makeup-app-launches-a-new-set-of-ar-tools-for-beauty-brands-like-ulta/. 
  21. ↑ 21.0 21.1 "Perfect Corp. unveils Top Gun: Maverick Interactive AR experience" (in en-US). 2022-05-19. https://retailtechinnovationhub.com/home/2022/5/19/perfect-corp-unveils-top-gun-maverick-interactive-ar-experience. 
  22. ↑ "In Support of Breast Cancer Awareness Month, Perfect Corp. Partners with The Pink Agenda for Annual October Gala Event" (in en-US). 2022-10-05. https://www.happi.com/breaking-news/in-support-of-breast-cancer-awareness-month-perfec/. 
  23. ↑ Gagliordi, Natalie (August 22, 2017). "QVC looks to augmented reality to boost shopper engagement" (in en). https://www.zdnet.com/article/qvc-looks-to-augmented-reality-to-boost-shopper-engagement/. 
  24. ↑ Elderkin, Beth (2016-07-24). "Augmented reality takes makeover tech to the next level" (in en). https://venturebeat.com/mobile/augmented-reality-takes-makeover-tech-to-the-next-level/. 
  25. ↑ Valloppillil, Sindhya (2021-01-18). "It may not be as glamorous as D2C, but beauty tech is big money" (in en). https://techcrunch.com/2021/01/18/it-may-not-be-as-glamorous-as-d2c-but-beauty-tech-is-big-money/. 
  26. ↑ "New reality: China, millennial and Gen Z consumers are driving the future of AI and AR beauty tech" (in en). 2019-11-07. https://www.cosmeticsdesign-asia.com/Article/2019/11/07/China-millennial-and-Gen-Z-consumers-are-driving-the-future-of-AI-and-AR-beauty-tech/?utm_source=newsletter_product&utm_medium=email&utm_campaign=08-Nov-2019&c=YYtxP%252BhzNSYvWEXF5BJwVf99toW2GIA0&p2=. 
  27. ↑ "Paramount debuts virtual makeup try-ons for 'Like A Boss' promo" (in en-US). https://www.marketingdive.com/news/paramount-debuts-virtual-makeup-try-ons-for-like-a-boss-promo/570362/. 
  28. ↑ "Perfect Corp. Unveils Generative AI Technology for Hairstyling in YouCam Makeup App" (in en-US). 2023-10-26. https://www.happi.com/breaking-news/perfect-corp-unveils-generative-ai-technology-for/. 
  29. ↑ "Perfect Corp. Adds AI Fashion Feature To YouCam Makeup App" (in en-US). 2023-07-05. https://www.beautypackaging.com/breaking-news/perfect-corp-adds-ai-fashion-feature-to-youcam-makeup-app/. 
  30. ↑ Flanigan, Tara (2017-01-04). "Now you can experiment with makeup in augmented reality" (in en). https://mashable.com/video/makeup-mirror-augmented-reality. 



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