Software:Zapier

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Zapier
TypePrivate
Industry
FoundedTemplate:Start year (project) and Template:Start year (company launch)
FoundersWade Foster, Bryan Helmig, Mike Knoop
HeadquartersSan Francisco, California, US
Number of locations
Distributed; fully remote company
Area served
Worldwide
Number of employees
~730 (2025)
Websitezapier.com

Zapier (/ˈzæpiər/ ZAP-ee-ər) is an American software company that provides a platform for business process automation and application integration services. Its platform allows users to move data across web-based applications, automate tasks, and incorporate artificial intelligence (AI) into workflows and systems. The company was founded in 2011, and officially launched in 2012 as part of the Y Combinator startup accelerator program. As a low-code/no-code platform, Zapier is intended for users with minimal to moderate technical knowledge.

History

Zapier began as a side project in 2011 in Columbia, Missouri, United States, founded by Wade Foster, Bryan Helmig, and Mike Knoop, who attended the University of Missouri.[1][2] Foster and Knoop were doing freelance work building small integrations for companies when they noticed they were frequently using the same connectors.[3] In September 2011, Foster and Helmig, then colleagues at Veterans United Home Loans, began developing a tool to integrate multiple software applications with Knoop joining later that year. For several months, the team worked on the software while maintaining full-time jobs.[4] The founders applied to Y Combinator, a Silicon Valley startup incubator, but were initially rejected. They reapplied the following year and were accepted.[citation needed]

In December 2011, Foster left his job to work on Zapier full-time. Helmig followed in April 2012, and Knoop joined full-time in May, the same month the company launched its public beta.[5] The founders relocated to Mountain View, California, to launch Zapier and formally join the Y Combinator program in June.[5] Zapier is headquartered in San Francisco, California, but does not have work offices and has operated fully remotely since its founding.[6][7][8]

Since its founding, Zapier has grown with minimal outside fundraising, a practice that is uncommon among software companies.[9]Template:Unreliable inline In October 2012, Zapier received a $1.2 million seed round led by Bessemer Venture Partners (BVP), Draper Fisher Jurvetson (DFJ), and several angel investors.[10]

Zapier became profitable in 2014.[11] In March 2017, Zapier introduced a $10,000 "de-location" package program for workers who chose to move out of the San Francisco Bay Area, due to the region's high cost of living and housing shortage,[12][13] The program was limited to individuals intending to move away from the Bay Area and required a commitment of at least one year of employment at the company.[14] Zapier received about 150 applicants over the weekend, including 50 who specifically cited the de-location package in their application.[15]

In December 2018, Zapier announced that it had reached its 200th employee.[16]

In January 2021, investment firms Sequoia Capital and Steadfast Financial purchased shares from some of Zapier's early investors in a secondary market transaction.[17][7] The terms of the deal, including the amount sold and the participating investors, were not publicly disclosed. The transaction valued the company at US$5 billion. Foster stated none of the founders took part in the sale.[7] As of August 2022, the company employed approximately 700 people in close to forty countries.[18]

Acquisitions

In March 2021, Zapier acquired its first company, Makerpad, a no-code education service, for an undisclosed sum of money.[19][20]

In March 2024, Zapier acquired Vowel, an AI video conferencing tool. Vowel's founder, Andrew Berman, joined Zapier following the acquisition.[21][non-primary source needed] In July 2024, Zapier acquired NoCodeOps, an Atlanta-based no-code platform.[22]

In October 2025, Zapier acquired Utopian Labs (originally known as Luna.ai), a company which used chatbots to write sales emails.[23] Utopian Labs ceased operations the following month.[24]

Products and services

Zapier is a low-code/no-code enterprise software platform.[25] It is intended for users with minimal to moderate technical skills to assist in workflow creation.[26]

The company's automation system is built around workflows called "zaps", which consist of a "trigger", an event in one application, and one or more "actions" carried out in other connected apps in response.[27][16][28] Users can create workflows using a library of templates or build custom ones.[28][29] These workflows can include multiple steps, perform actions across various applications, and support automations and data transfers.[28] Workflows can also be created using Zapier Copilot, a large language models (LLMs) tool for building and troubleshooting workflows via natural language prompts.[30][31]

The platform has a directory of connectors to exchange data through application programming interfaces (APIs). For integrations not available in the directory, users can create custom connectors using the Zapier Developer Platform.[32] Zapier also has a no-code database called Zapier Tables, which allows users to work with data before integrating it across applications. Another product, Zapier Interfaces, is used to create custom web interfaces, forms, and applications that can connect to and trigger automated workflows.[33] Zapier Canvas, launched in 2023, is a diagramming and visualization tool used to plan and document workflows.[34]

Zapier offers multiple product plans. The Free plan supports two-step workflows and a limited number of tasks. The Professional and Team plans are designed for individual users and small teams, respectively. The Enterprise plan is intended for organizations.[35][36]

In 2023, Zapier announced that they were introducing AI offerings.[35]

References

  1. ↑ Kumparak, Greg (March 9, 2020). "Zapier CEO Wade Foster on scaling a remote team up to 300 employees". https://techcrunch.com/2020/03/09/zapier-ceo-wade-foster-on-scaling-a-remote-team-up-to-300-employees/. 
  2. ↑ "Young CEO offers thoughts on Missouri startups". News Tribune. October 2, 2017. https://www.newstribune.com/news/2017/oct/02/Young-CEO-offers-thoughts-on-Missouri-startups/. 
  3. ↑ Mitroff, Sarah (October 31, 2012). "Make Your Job Less Boring by Getting Your Apps to Connect". Wired. https://www.wired.com/2012/10/zapier/. 
  4. ↑ Feeler, Heather (August 27, 2020). "Wade Foster, Co-founder & CEO at Zapier". Jefferson City Magazine. https://jeffersoncitymag.com/wade-foster-co-founder-ceo-at-zapier/. 
  5. ↑ 5.0 5.1 "Columbia, Mo.-born Zapier launches from its new home at Y Combinator". Silicon Prairie News. June 20, 2012. https://siliconprairienews.com/2012/06/columbia-mo-born-zapier-launches-from-its-new-home-at-y-combinator/. 
  6. ↑ "Zapier's vendor information". Zapier. https://help.zapier.com/hc/en-us/articles/8496229312013-Zapier-s-vendor-information. 
  7. ↑ 7.0 7.1 7.2 Konrad, Alex (March 8, 2021). "Zapier's CEO Reveals How His Automation Startup Reached A $5 Billion Valuation Without Jumping On The VC 'Hamster Wheel'". Forbes. https://www.forbes.com/sites/alexkonrad/2021/03/08/zapier-bootstraps-to-5-billion-valuation/. 
  8. ↑ Mollman, Steve (August 11, 2023). "Zapier CEO rides remote work to a $5B valuation but swears by off-site gatherings: ‘Getting people together goes such a long way’". Fortune. https://fortune.com/2023/08/11/zapier-ceo-wade-foster-fully-remote-work-advantages-amid-rto-mandates/. 
  9. ↑ "How Zapier Pulled Off Its One-and-Done Approach to Fundraising". First Round Capital. https://review.firstround.com/how-zapier-pulled-off-its-one-and-done-approach-to-fundraising/. 
  10. ↑ "Zapier Gets $1.2M Happier". PitchBook. November 1, 2012. https://pitchbook.com/newsletter/zapier-gets-12m-happier. 
  11. ↑ "From JC to Silicon Valley: Native son Wade Foster hones an entrepreneurial spirit". News Tribune. October 2, 2017. https://www.newstribune.com/news/2017/oct/02/jc-silicon-valley/. 
  12. ↑ Ang, Katerina (March 22, 2017). "Why is this startup paying employees to move away from Silicon Valley?". MarketWatch. https://www.marketwatch.com/story/why-is-this-startup-paying-employees-to-move-away-from-silicon-valley-2017-03-22-14883316. 
  13. ↑ "Company offers employees $10K to leave Bay Area". KCRA. March 20, 2017. https://www.kcra.com/article/company-offers-employees-dollar10k-to-leave-bay-area/9156877. 
  14. ↑ Mahbubani, Rhea (March 22, 2017). "San Francisco Tech Startup Offers New Hires $10,000 to De-Locate From Bay Area". NBC Bay Area. https://www.nbcbayarea.com/news/local/san-francisco-based-tech-startup-offers-new-hires-a-10000-de-location-package/47719/. 
  15. ↑ Levin, Sam (March 22, 2017). "Get outta town: startup offers workers $10,000 if they 'delocate' from Silicon Valley". The Guardian. https://www.theguardian.com/us-news/2017/mar/22/zapier-pay-employees-move-silicon-valley-startup. 
  16. ↑ 16.0 16.1 Newman, Jared (June 12, 2018). "Business-app automation kingpin Zapier has its eye on consumers". https://www.fastcompany.com/90274602/business-app-automation-kingpin-zapier-has-its-eye-on-consumers. 
  17. ↑ Clark, Kate (January 14, 2021). "Sequoia Buys Shares in Elusive Startup Zapier at Multibillion-Dollar Valuation". https://www.theinformation.com/articles/sequoia-buys-shares-in-elusive-startup-zapier-at-multibillion-dollar-valuation. 
  18. ↑ Handley, Lucy (January 25, 2022). "The rise of the 15-minute meeting — and how to run one". CNBC. https://www.cnbc.com/2022/01/25/the-rise-of-the-15-minute-meeting-and-how-to-run-one.html. 
  19. ↑ Foster, Wade (March 9, 2021). "Makerpad is joining Zapier!". Zapier. https://zapier.com/blog/makerpad-joins-zapier/. 
  20. ↑ Wilhelm, Alex (March 8, 2021). "Zapier buys no-code-focused Makerpad in its first acquisition" (in en-US). https://techcrunch.com/2021/03/08/zapier-buys-no-code-focused-makerpad-in-its-first-acquisition/. 
  21. ↑ Knoop, Mike (March 6, 2024). "Introducing Zapier Central: Teach AI bots to work on their own—across your apps". Zapier. https://zapier.com/blog/introducing-zapier-central-ai-bots/. 
  22. ↑ Yoganathan, Anila (July 22, 2024). "Atlanta tech company NoCodeOps acquired by San Francisco-based Zapier". Atlanta Business Chronicle (American City Business Journals). https://www.bizjournals.com/atlanta/news/2024/07/22/nocodeops-zapier-acquired.html. 
  23. ↑ Bueters, Philip (May 22, 2025). "Utopian Labs lanceert AI die maar één ding perfect doet: sales-e-mails schrijven" (in Dutch). MT/Sprout. https://mtsprout.nl/groei/utopian-labs-lanceert-ai-die-maar-een-ding-perfect-doet-sales-e-mails-schrijven. 
  24. ↑ "Utopian Labs: Stop Guessing. Start Knowing.". https://utopianlabs.ai/. 
  25. ↑ Pressman, Aaron (June 3, 2021). "What programmer shortage? 'Low-code' tools let ordinary workers create apps". Fortune. https://fortune.com/2021/06/03/low-code-no-code-tools-create-apps-platform-zapier-jotform/. 
  26. ↑ Conroy, Paul (February 7, 2025). "The no-code/low-code revolution: Why it can’t be ignored". Silicon Republic. https://www.siliconrepublic.com/enterprise/no-code-low-code-nclc-tools-developers-square1. 
  27. ↑ Watts, Robert (January 7, 2020). "10 Ways to Use Zapier to Automate Your Work". PC Magazine. https://www.pcmag.com/news/10-ways-to-use-zapier-to-automate-your-work. 
  28. ↑ 28.0 28.1 28.2 Finnegan, Matthew (November 24, 2020). "Understanding Zapier, the workflow automation platform for business". https://www.computerworld.com/article/3596601/zapier-understanding-the-workflow-automation-platform-for-small-biz.html. 
  29. ↑ Finnegan, Matthew; Martin, James (December 23, 2020). "5 IFTTT alternatives worth trying". Computerworld. https://www.computerworld.com/article/1723117/5-ifttt-alternatives-worth-trying.html. 
  30. ↑ Alston, Elena (September 3, 2024). "Zapier Copilot: Build Zaps even faster with AI". Zapier. https://zapier.com/blog/zapier-copilot-guide/. 
  31. ↑ "How to prompt AI in Zapier products". 2025. https://help.zapier.com/hc/en-us/articles/36532133250317-How-to-prompt-AI-in-Zapier-products#h_01JV208MWXV1FT7RZTZZZ7QB9V. 
  32. ↑ Gibbs, Mark (December 30, 2014). "Zapier zaps connecting apps". Network World. https://www.networkworld.com/article/934030/zapier-zaps-connecting-apps.html. 
  33. ↑ Moore, Ben; Vatu, Gabriela (December 9, 2024). "Zapier Review". PC Magazine. https://www.pcmag.com/reviews/zapier. 
  34. ↑ Lardinois, Frederic (September 28, 2023). "Zapier launches Canvas, an AI-powered flowchart tool". TechCrunch. https://techcrunch.com/2023/09/28/zapier-launches-canvas-an-ai-powered-flowchart-tool/. 
  35. ↑ 35.0 35.1 Rowlands, Chris (March 21, 2025). "What is Zapier AI: everything you need to know about the AI automation tool". TechRadar. https://www.techradar.com/computing/artificial-intelligence/what-is-zapier-ai-everything-you-need-to-know-about-the-ai-automation-tool. 
  36. ↑ "Plans & Pricing: Scalable AI automation for businesses of all sizes". https://zapier.com/pricing. 
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