Engineering:Intel Viiv

Short description: Platform initiative from Intel

Viiv (stylized as V//V) /ˈvaɪv/ was a platform initiative from Intel similar to Intel's Centrino and vPro. Initially (through release 1.7), it was a collection of computer technologies with a particular combination of Intel ingredients to support a "media PC" concept. Intel also provided the Media Server as the core software stack on the PC to support "media" distribution through the home.

Viiv Technology
2007-2008 logo	2008-2009 Core 2 Viiv logo

Marketing

Until 2007, Viiv was Intel's attempt to become the center of electronic-based home entertainment. Intel was repeating the marketing model for the very successful Centrino platform, which was their first branded platform. The Intel Viiv brand has been "de-emphasized" and comes after the CPU branding, similar to that of "Core 2 with Viiv inside", putting more focus on the CPU.

There will be no additional releases beyond 1.7.1 of the media server product.

Media discussion

News and reviews

• PC Pro: behind the badge, conclusive look at Viiv 1.5
• Slashdot: Viiv 1.5 May End Traditional Media PCs
• Engadget: Intel VIIV says no thank you to DRM
• Ars technica:Intel pimps Viiv with a baker's dozen of major partners
• Digitimes: Intel looking to develop Linux version of Viiv to reduce costs

Criticism

• Bit Tech: Why Intel's DRM strategy is flawed
• Inquirer: Intel Viiv is stupid and broken
• Inquirer: Intel's Viiv is an embarrassment

Intel corporate links

• Intel's official Viiv (Core2 Processor with Viiv Technology) website

See also

• Intel Core 2
• Intel vPro
• Centrino
• Vixs