Software:Trell (application)
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 Official Logo | |||||
| Original author(s) | Pulkit Agrawal | ||||
|---|---|---|---|---|---|
| Developer(s) | Trell Experiences Pvt Ltd. | ||||
| Initial release | August 2017 | ||||
| Stable release(s) | |||||
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| Preview release(s) | |||||
5.3.37
/ 13 November 2020 | |||||
| Operating system | |||||
| Size | |||||
| Available in | 8[1] languages | ||||
| Type | |||||
| License | Freeware | ||||
| Website | trell | ||||
| As of | August 2021 | ||||
| Type | Private |
|---|---|
| Industry | |
| Founded | 2017 |
| Founder |
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| Headquarters | Bangalore, Karnataka, India |
Area served | India |
Trell[2] is an Indian lifestyle social commerce platform owned by Trell Experiences Pvt. Ltd based in Bangalore.[3] The mobile application is used by Indian communities to share their experiences with like-minded individuals in the form of 3 minute vertical videos.[4] The platform is currently available in 8 Indian languages across 20 Lifestyle categories such as fashion, beauty, personal care, recipes, food, travel, movie and TV reviews, gadget reviews and demos among others.[5][6][7] Trell helps users to find meaningful content in video format.[8] In October 2020, Trell launched social commerce within the app, allowing users to purchase beauty, personal care and wellness products from the influencers’ videos.[9]
History
The application was launched in August 2017, by IIT Bombay Alumni Arun Lodhi, Pulkit Agrawal and NITIE Alumnus Bimal Kartheek Rebba.[10] Trell app saw a huge spike in users on 30 June 2020 when similar Chinese apps were banned in India .[2][4] In July 2020, Trell surpassed the Monthly Active Users (MAUs) of Twitter and Pinterest in India.[11] In August 2020, Trell started focusing on monatisation.[12] They released Trell Anthem "Keh Jo Kehna Hai" which is sung by Sukhwinder Singh"[13]
Partnership
Trell has partnered with Chennai Super Kings in 2020 for its digital mandate which held in UAE and launched a campaign with #CSKMillionStrong.[14][15]
Initiatives against misinformation
During Pandemic in March 2020, Trell helped curate reliable and accurate information about the coronavirus by bringing on board doctors who created videos in regional languages and encouraging doctors on platform for awareness.[16]
Revenue model
Trell Shop is a marketplace for customers and brands. It earns commission from multiple brand partnership/collaboration on its platform.[17]
Technology
Trell app has editing tools on the platform and upload their content. It allows users to use filters and effects for videos.[8]
Awards
- Top 20 for the Worldwide Mobile UX Awards[18]
- The application won The Best Technology Start-Up of the Year award at the Times Business Awards 2020.[19]
- Top Community Builder Startup Of The Year, presented by Business Ex.[20]
- Top 10 promising startups worldwide by Startupbootcamp 2016.
Funding rounds
Investors include Sprout Ventures Partners, Rajan Anandan, MD of Google India, Anupam Mittal, Sequoia Capital, Fosun RZ Capital, KTB Network, Samsung Ventures, Ankur Nagpal, CEO of Teachable, Gokul Rajaram, Vineet Buch, LetsVenture and WEH Ventures among others.[21]
| Transaction Name | Fund Raised |
| Seed | $1.25 million |
| Pre-series A | $4 million |
| Series A | $11.4 million |
| Series B | $45 million |
References
- ↑ Jul 20, TIMESOFINDIA COM; 2020; Ist, 23:56. "Trell claims 20 million new users from tier-2 cities - Times of India". https://timesofindia.indiatimes.com/gadgets-news/trell-claims-20-million-new-users-from-tier-2-cities/articleshow/77074099.cms.
- ↑ 2.0 2.1 Sarkar, John. "Trell app: Desi platform, Trell witnessed more than 1 million downloads after India banned Chinese apps - Times of India". https://timesofindia.indiatimes.com/business/india-business/desi-platform-trell-witnessed-more-than-1-million-downloads-after-india-banned-chinese-apps/articleshow/76705053.cms.
- ↑ Jul 20, TIMESOFINDIA COM |; 2020; Ist, 23:56. "Trell claims 20 million new users from tier-2 cities - Times of India" (in en). https://timesofindia.indiatimes.com/gadgets-news/trell-claims-20-million-new-users-from-tier-2-cities/articleshow/77074099.cms.
- ↑ 4.0 4.1 Cruze, Danny Cyril D. (10 August 2020). "TikTok alternate Trell registers 800% more screen time". https://www.livemint.com/technology/tech-news/tiktok-alternate-trell-registers-800-more-screen-time-11597072729719.html.
- ↑ "Trell Co-Founder Asks People to Join Hands And Support Indian Apps". https://www.indiatoday.in/newsmo/video/trell-co-founder-asks-people-to-join-hands-and-support-indian-apps-newsmo-exclusive-1718929-2020-09-05.
- ↑ "Trell clocks a 10x growth with 800% increase in screen time post Chinese apps ban". 11 August 2020. https://tech.hindustantimes.com/tech/news/trell-clocks-a-10x-growth-with-800-increase-in-screen-time-post-chinese-apps-ban-71597132452194.html.
- ↑ "Short video app Trell jumps on to the social commerce bandwagon". The Economic Times. https://economictimes.indiatimes.com/tech/startups/short-video-app-trell-jumps-on-to-the-social-commerce-bandwagon/articleshow/80388545.cms.
- ↑ 8.0 8.1 "What is the Trell app? Know details about this Indian TikTok alternative". Republic World. https://www.republicworld.com/technology-news/apps/what-is-the-trell-app-is-it-indian-know-details-about-the-app.html.
- ↑ "Life, Style, and Beyond". https://www.newindianexpress.com/cities/delhi/2021/apr/23/life-style-and-beyond-2293536.html.
- ↑ Awasthi, Prashasti. "Seven startups that witness growth despite the lockdown" (in en). https://www.thehindubusinessline.com/info-tech/seven-startups-witnessing-growth-amidst-the-lockdown/article31650658.ece.
- ↑ Studio, HT Brand (2020-07-13). "Homegrown startup Trell surpasses Twitter and Pinterest in India" (in en). https://www.livemint.com/brand-post/homegrown-startup-trell-surpasses-twitter-and-pinterest-in-india-11594640991240.html.
- ↑ "Roposo | Chingari: Short video apps Roposo, Chingari, Trell focus on monetisation as competition heats up". https://economictimes.indiatimes.com/tech/internet/short-video-apps-roposo-chingari-trell-focus-on-monetisation-as-competition-heats-up/articleshow/77393863.cms.
- ↑ Majumdar, Meghna (2020-10-31). "Happy days will come soon, says Sukhwinder Singh" (in en-IN). The Hindu. ISSN 0971-751X. https://www.thehindu.com/entertainment/music/sukwinder-singhs-lockdown-songs-and-opinion-on-online-concerts/article32990830.ece.
- ↑ www.ETBrandEquity.com. "IPL 2020: Trell partners with CSK to launch new campaign - ET BrandEquity" (in en). https://brandequity.economictimes.indiatimes.com/news/marketing/ipl-2020-trell-partners-with-csk-to-launch-new-campaign/78333232.
- ↑ Sep 19, John Sarkar / TNN /; 2020; Ist, 18:13. "Homegrown lifestyle-video app Trell becomes official partner of Chennai Super Kings - Times of India" (in en). https://timesofindia.indiatimes.com/business/india-business/homegrown-lifestyle-video-app-trell-becomes-official-partner-of-chennai-super-kings/articleshow/78205569.cms.
- ↑ Shrivastava, Aditi. "Local language content cos help stem fake info". The Economic Times. https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/local-language-content-cos-help-stem-fake-info/articleshow/74702503.cms?from=mdr.
- ↑ "Startup Watchlist: 6 Indian Media & Entertainment Startups To Watch Out For In 2021" (in en-US). 2021-01-16. https://inc42.com/infocus/startup-watchlist-2021/startup-watchlist-6-indian-media-entertainment-startups-to-watch-out-for-in-2021/.
- ↑ Modgil, Shweta (2017-09-17). "Trell Journey: From An Instagram Handle To A Visual Blogging Platform". https://inc42.com/startups/trell-visual-blogging-instagram/amp/.
- ↑ "This lifestyle-video app provides Indians a platform to share their experiences and reviews". The Economic Times. https://economictimes.indiatimes.com/magazines/panache/this-lifestyle-video-app-provides-indians-a-platform-to-share-their-experiences-and-reviews/articleshow/78357026.cms.
- ↑ "Awards Winner". https://www.franchiseindia.com/startup2021/awards_winner.php.
- ↑ Varun (2018-07-26). "Trell raises ₹8.58 crores in seed funding" (in en-GB). https://www.theindianwire.com/startups/trell-raises-%e2%82%b98-58-crores-in-seed-funding-66165/.
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