Organization:Smashcast.tv
File:Smashcast.tv logo.svg | |
Merged into | Azubu, Hitbox.tv |
---|---|
Formation | May 2017 |
Services | Live streaming |
CEO | Mike McGarvey |
Website | smashcast |
Smashcast.tv is a live streaming platform that materialised after the merger of Azubu and Hitbox.tv in May 2017.[1]
History
Azubu's acquisition of Hitbox.tv was announced in January 2017.[2] At the time, they announced they were "launch a new platform, focused on optimizing the mobile user experience and monetization technologies, strengthened by our internally developed technologies, technical partner relationships and a passionate team dedicated to pushing the boundaries of video game live streaming."[3]
On May 9, 2017, both the Azubu and Hitbox.tv websites were shut down and redirected traffic to Smashcast.tv.[4] With focus on eSports, the service announced new features, such as the "Hype-o-Meter" (a viewer engagement feature that helps eSports fan cheer for their favorite teams), a feed on every profile page, and an integration with Discord.[5] In an interview with Redbull, CEO Mike McGarvey said that Smashcast.tv was "the largest independent eSports broadcaster outside of Asia" with more than 10 million users.[6]
References
- ↑ "Smashcast emerges.". Hitbox Blog. 9 May 2017. http://blog.hitbox.tv/smashcast-emerges/. Retrieved 14 February 2018.
- ↑ "A New Beginning" (in en-US). Hitbox Blog. 2017-01-10. http://blog.hitbox.tv/a-new-beginning/.
- ↑ Klimscha, Martin (10 January 2017). "A New Beginning". Hitbox Blog. http://blog.hitbox.tv/a-new-beginning/. Retrieved 14 February 2018.
- ↑ James, Chen (2017-05-19). "Azubu Resurfaces As Smashcast with Hitbox Partnership". pvplive. https://pvplive.net/c/azubu-resurfaces-as-smashcast-with-hitbox-partners.
- ↑ "Welcome to Smashcast". Smashcast. 2017-05-09. https://blog.smashcast.tv/welcome-to-smashcast-e1846e2f1041.
- ↑ Stubbs, Mike (11 May 2017). "Meet the new Twitch rival, Smashcast". Redbull. https://www.redbull.com/us-en/meet-the-new-twitch-rival-smashcast-red-bull-esports. Retrieved 14 February 2018.
External links