Company:thePlatform
| Type of business | Subsidiary |
|---|---|
| Founded | Seattle, Washington, United States |
| Headquarters | Seattle, Washington , USA |
| Owner | Comcast |
| Key people | Ian Blaine (CEO) |
| Industry | Video on demand services |
| Employees | 190 |
| Website | www |
thePlatform was a Seattle, Washington based online video publishing company that was acquired by Comcast in 2006.[1] The company worked with digital media companies to manage and publish video and audio. It was absorbed into the newly formed Comcast Technology Solutions division in October 2016.[2]
Products
thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a service marketed towards businesses with smaller video libraries.[3][4] The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.
History
thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, Andy Sodt, Rahul Sonnad, and Brad Chodos-Irvine. Previously, in 1998, Blaine and Sodt founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.
Purchase by Comcast
In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts. In 2014, co-founder Ian Blaine was replaced as CEO by Marty Roberts and Jamie Miller were appointed as co-CEOs.[5][6] After operating as essentially a standalone unit for almost a decade, thePlatform came under the direction of Comcast Wholesale in 2015.[7] In 2016, it was absorbed into Comcast Technology Solutions.
Internet TV partnerships
Customers of thePlatform include Verizon Wireless, BBC Worldwide,[8] CNBC , MSNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.
See also
References
- ↑ "Comcast buys Seattle's thePlatform: Digital media firm will stay here". 27 June 2006. http://www.seattlepi.com/business/article/Comcast-buys-Seattle-s-thePlatform-1207391.php.
- ↑ "New Comcast Technology Solutions™ Division Unites the Broadcast Expertise of Comcast Wholesale™ with the Digital Technologies of thePlatform® and THIS TECHNOLOGY™ to Power Every Screen | Comcast Technology Solutions" (in en). Comcast Technology Solutions. 19 October 2016. https://www.comcasttechnologysolutions.com/news/new-comcast-technology-solutionstm-division-unites-broadcast-expertise-comcast-wholesaletm-0.
- ↑ "thePlatform Goes Mid-Market, Introduces mpx Essentials To Compete With Brightcove And Ooyala" (in en-US). TechCrunch. https://techcrunch.com/2012/06/05/theplatform-mpx-essentials/.
- ↑ "Comcast's ThePlatform Overhauls Video System With 'MPX'" (in en-us). Multichannel. https://www.multichannel.com/news/comcasts-theplatform-overhauls-video-system-mpx-328926.
- ↑ Spangler, Todd (8 May 2014). "Comcast Replaces Ian Blaine as CEO of ThePlatform Online-Video Unit". https://variety.com/2014/digital/exec-shuffle-people-news/comcast-shakes-up-management-at-theplatform-online-video-unit-1201175291/.
- ↑ "ThePlatform co-founder Ian Blaine to step down after 14 years, new co-CEOs named" (in en-US). GeekWire. 2014-05-08. https://www.geekwire.com/2014/theplatform-co-founder-ian-blaine-step-14-years-new-co-ceos-named/.
- ↑ O'Neill, Jim (13 October 2015). "thePlatform realigns under Comcast Wholesale" (in en). Ooyala. http://www.ooyala.com/videomind/blog/theplatform-realigns-under-comcast-wholesale.
- ↑ Whitney, Daisy (26 June 2007). "BBC Puts YouTube Channel on thePlatform". http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php.
External links
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